Mayo Clinic’s Social Media Data Geek

Meet Makala Johnson, Mayo Clinic’s social media data geek. She was the first hire of the Mayo Clinic Center for Social Media. After listening to her, you’ll understand why. She is the a lover of all things data and demonstrates a great skill at understanding the data metrics that should be tied to social media. She also lives the mission of the Mayo Clinic and is engaging, friendly and helpful. Listen to our conversation or drop in at the time stamps below:

Mayo Clinic Social Media Health Network

06/15/15 — A moment during Mayo Clinic’s “Bringing on the Social Media Revolution to Health Care” social media residency, presented by the Mayo Clinic Social Media Health Network at the Doubletree in Rochester, Minnesota on Monday, June 15, 2015. Follow along online using #MCCSM. Learn more at (Photo by Jason Pratt / Mayo Clinic)

Mayo Clinic believes in engagement
Metrics and analytics
How did the Center for Social Media get founded
How many team members in the social media effort at the Mayo Clinic?
Content submission guidelines
Ideas for content come from the whole system
Dr. Chuck Rosen – Celebrating moments at Mayo
Coordination and Cooperation
Reviewing content submission
Training for all employees
How many social accounts were active when the MCCSM was founded?
How are you keeping track of all your content
What management tool are you using?
Tool selection process?
Did you select an “off the shelf” tool or was it customized for MCCSM?
When do you need a management tool? Number of people using social media or the number of social media sites you’re managing?
Did you work with social media management tools before the creation of the CSM?
How do you differentiate between your personal and professional profiles?
How many social media accounts are there for the Mayo Clinic?
Who is the head of social media for all of Mayo Clinic? Lee Aase of course!
Have you had any rogue accounts?
She’s a data geek!
What are considered the “essential” metrics?
Can you track “save for later” posts?
Are you using Facebook tracking pixels?
Are you downloading the Facebook analytics report?
What are the benefits of using a social media management tool?
Standard response time to comments?
Did you get a demo of the social media platform?

Social Media Tip: Keith Boswell “Create a Content Library”

ANNOUNCEMENT! Get in on a pilot of the Get Social Health Academy

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Mayo Clinic Center for Social Media – Lee Aase

It is universally held that social media is inherently “social” but it does not always follow that social media is friendly too. In the case of Lee Aase, Director of the Mayo Clinic Center for Social Media, he defines the friendly part of social media. Lee is knowledgeable about communications, public relations and healthcare social media. He takes pleasure in sharing his experiences from his own team members at the Mayo Clinic to the global stage as a member of the World Economic Forum Global Agenda on Social Media.

To catch the segments of our conversation, check the time stamp content below.

Lee Aase in Dubai00:00 Introduction to Lee Aase of the Center for Social Media at Get Social Health
01:25 Lee in Dubai at the Global Agenda Council on Social Media
02:00 World Economic Forum
03:29 Discussion of #Ebola
04:18 What came out of the meeting
04:44 Developing “Social Media Primers” to share knowledge
05:28 Call to action to Mayo Clinic’s Social Media Health Network?
06:30 The first volunteer!
06:45 “Lee Aase; The Early Years”
07:25 Sharing stories for the Mayo Clinic
07:50 “Be the Media”
08:09 Journalism to Social Media journey
09:00 Bringing on Chris Gotti
09:30 A license to dream from Mayo Clinic’s new CEO Dr. John Noseworthy
10:15 Service others by creating the Center for Social Media and the Social Media Health Network
10:50 Difference between Center for Social Media and the Social Media Health Network
11:55 What’s the internal relationship between social media, marketing, PR & Communications at Mayo Clinic
13:12 Does the social media group have give “push back” to other departments?
14:52 When was the Social Media Health Network founded?
16:29 Is the Mayo Clinic SMHN growing organically or does it need promotion?
17:28 An opportunity to grow MC SMHN
17:55 Events in 2015: Conference in Australia and in Rochester. Social Media Residency evolving to accomodate experience levels.
19:40 Using the Social Media Residency to reach out globally
20:35 Analytics for Mayo Clinic’s social media tracking
23:05 Annecdotal creedence
23:50 Which social media platform is driving business for Mayo Clinic?
Social Media GAC photo25:20 Lee offers Joel Steed and Tony Hart for a future interview
26:19 How do you present social media to other C-Suite decision makers?
28:58 Investment is in people and skills
30:13 No “one voice” in social media
30:40 Lee’s personal blog: “Lines from Lee”
31:15 SMUG – Social Media University Global
33:15 “Have a little fun with it”
33:49 Social let’s you show a little personality
34:25 Social Media mistakes – “Raises the price of bad behavior”
35:15 “Don’t be afraid to jump in.” “We’re here to help”
36:00 Join at a free “guest” of the Social Media Health Network.
36:46 Social Media Tip: Tiffany Smith of Regional Health in Rapid City, SD “Keep it transparent
37:18 Janet’s Close

Create the free guest account on the Social Media Health Network
Lee Aase’s personal blog, Social Media University Global (SMUG)
Visit our resources page for more valuable (and free!) resources on social media and digital health: