C-Suite

Melissa Kennedy – 48 Innovate

Janet Kennedy with Melissa Kennedy

48 Innovate

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    Innovation to drive results – in 48 hours

    Joining me on the Get Social Health podcast is my friend and colleague, K. Melissa Kennedy. Melissa and I worked together on the Triangle Interactive Marketing Association and Startup Weekend.  We have a lively and educational conversation about bringing an innovation mindset and experience to healthcare through 48 Innovate.

    K. Melissa Kennedy parlayed many years of experience working for and building successful companies into a unique process for harnessing hidden assets inside organizations and turning them into big-idea-generating, $1-billion-revenue-producing resources. (Spoiler alert: It’s the people.) She’s an internationally acclaimed expert, happy to share the not-so-secret actions that have led to impressive outcomes for Fortune 100 corporations, start-up companies, and entrepreneurs. Melissa’s first book The Innovation Revolution: Discover the Genius Hiding in Plain Sight published in March 2017. It’s the essential guide for 21st-century leaders to deliver rapid results within the enterprise through INTRApreneurship – entrepreneurship on the inside.

    Listen to our conversation or drop in at the time stamps below:

    01:00  Introduction

    01:38  Tell me about yourself
    01:58  Why write a book?
    02:30  Journey to now
    04:09  Startup philosophy for a multinational
    05:23  What departments had you worked with?
    06:21  How is this not just another 48 hours?
    48 Innovate08:52  Tracking early programs
    09:23  C-Suite or sour?
    11:23  Breaking down peer barriers
    14:07  Cultivating creativity
    16:37  How many projects?
    19:09  Skin in the game
    21:55  Judges
    23:01  Let’s talk about healthcare
    24:06  Risk required
    26:16  Leading in change
    28:16  CIO’s in all seriousness
    30:47  Exercise your innovation
    32:38  Frequency of innovation indoctrination
    34:47  Blueprint to innovate
    37:44  Oh right, your book!
    38:41  End
    39:24  Wendy Sue Swanson SMT
    40:34  Closing

    Contact K. Melissa Kennedy

     

    Andy Sernovitz: SocialMedia.org Health

    Janet Kennedy with Andy Sernovitz

    SocialMedia.org Health

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      SocialMedia.org Health

      Andy Sernovitz, socialmedia.org Health is one of social media’s earliest voices. From “Damn, I wish I’d Thought of That!” to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.

      Listen to our conversation or drop in at the time stamps below.

      00:00 Introduction
      00:52 Solution to Pollution
      02:45 Doctors are scientists
      03:10 Meet Andy Sernovitz, community builder
      04:25 Gaspedal.com
      04:45 SocialMedia.org Health
      05:10 Membership for senior hospital social media only
      05:50 “Circle of Trust” for Hospital social media marketers
      06:30 What are Hospitals concerned about?
      07:35 Actions you can take
      08:50 Community building among peers
      09:41 Sharing about internal issues
      11:08 Managing multiple social media presences
      12:48 Is there any master tool to update all online sites?
      14:28 Discussing emergency response
      16:36 Who is in the community?
      17:45 Diversity of backgrounds in the community
      19:19 How many hospitals in the community?
      19:45 How many people can join socialmedia.org Health?
      20:15 Peer Backup network
      20:40 Formerly known as The Blog Council
      21:25 What other verticals need a community?
      21:31 Do you hire a subject matter expert to moderate?
      22:18 Jeff Casale – Community Leader for Healthcare
      22:59 Community wrangler
      23:43 We love to tell our member stories
      24:24 “Damn, I wish I’d thought of that!”
      24:56 Didn’t drink the cool-aid?
      25:55 Are there discussion of tactics
      27:09 Talking about marketing getting to the C-suite table?
      27:39 Reviews, ratings, and word-of-mouth
      29:52 HCAPS and Consumer reviews
      31:22 Who should respond to a review – Physician or Admin?
      32:32 Jay Baer “Hug Your Haters”
      34:15 Mayo Clinic Social Media Summit
      35:52 Social media to express joy and pain
      37:25 Social Media Tip: Watch out for Political statements
      37:57 Social Content Solutions and other Services for healthcare

      Find Andy Sernovitz

       

      Chief Digital Officer for Healthcare

      Janet Kennedy with Keith Boswell

      Chief Digital Officer for Healthcare

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        Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Keith Boswell BooksEnter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, “Digital Marketing for Healthcare” and “Creating a Digital Marketing Strategy.” If that’s not enough, he is a fellow podcaster, host of the “CDO -Chief Digital Officer Podcast.” Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below.

        00:00 Introduction
        00:45 So may ways to connect
        01:37 Patients are not patient
        02:52 Social Listening
        03:35 Who is Keith Boswell – Chief Digital Officer?
        04:35 Kaiser-Permanente Digital Strategy
        06:10 Agency models don’t always translate to healthcare
        09:37 Digital decisions by people who don’t use digital
        11:23 Educating the C-Suite – Where are the conversations taking place?
        12:40 Dialiang for your lawyer reputation management
        13:39 The reputation stages of grief
        16:38 A Rose (or Review) by any other name
        18:46 A hospital is not a restaurant
        19:21 Trusting the agency to lead digital
        22:38 Does digital carry a higher expectation for ROI than traditional media?
        25:05 Risk adverse to digital
        25:49 Author of an eBook “Digital Marketing for Healthcare”
        27:43 Yelp! Pilot
        30:02 Claim your local space – Weighted toward places with more reviews
        33:15 He’s a podcaster too! “CDO-Cheif Digital Officer Podcast”
        36:04 Social Media Tip: Amanda Changuris, “Making it right”

        Your CDO Radio subscription link
        https://itunes.apple.com/us/podcast/your-cdo-radio-marketing-operations/id988427935?mt=2

        Visit our resources page for more valuable (and free!) resources on social media and digital health.

        Social Media and the CEO

        Janet Kennedy with Paul Levy

        Social Media and the CEO

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          If leadership comes from the top, why are so many healthcare CEOs hesitant to be active in social media? To get a first hand perspective I asked Paul Levy, former hospital CEO and C-suite leader to join me in a conversation about social media, healthcare and why CEOs shouldn’t be so hesitant to jump in. Listen in to our conversation or jump in at the time stamps below:

          Paul Levy00:00 Introduction
          00:45 Social Media and the CEO
          01:50 What is the role of the CEO?
          02:50 Journalist coverage of a story
          06:12 CEO’s engaging
          07:00 Train staff in social Media?
          08:30 Using social media to tell what you think?
          09:25 Paul’s Blog
          10:25 What topics did you cover?
          11:50 What did he post today?
          12:38 Blogging about patient care
          14:54 Posting infection rate – push back?
          16:40 Insurance company on board?
          17:35 Social media as a tool to set goals.
          18:50 Facebook and Twitter
          21:00 Tweetchats? Matching consumption schedules
          21:48 Twitter at conferences
          22:48 Tweeting & Twitter Fountains
          24:38 Tone and emoticons
          Paul Levy giving a speech25:07 Have you evangelized social media participation?
          26:07 How many Hospitals CEOs are using social media
          26:58 Frequency of posting developed ideas
          28:02 Use analytics to drive content?
          28:40 Moderating comments to manage “trolls”
          29:30 Words of Wisdom
          30:40 New focus – Leadership and negotiation
          32:10 Social Media Tip: Dr. Mike Sevilla – Get a personal website

          Visit our resources page for more valuable (and free!) resources on social media and digital health.