Desperately Seeking Spirituality with Meredith Gould

One of healthcare’s strongest communications advocates is Meredith Gould. Author, instigator, and inspiration, she calls ‘em like she sees ‘em. As a member of the team at the Mayo Clinic Social Media Network, Meredith is a thought leader in using social media and communications to build communities, share ideas and push the envelope in online discussions. While well known in the healthcare community, Meredith also has a deep sociological appreciation for the individual’s personal search for spiritual truth and has authored 10 books on digital communications and spiritually.

In “Desperately Seeking Spirituality”, sacred spelunker and sociologist Meredith Gould combines practical wisdom with lived experience to explain why and when traditional practices don’t work for today’s seeker and then how to choose ones that will. In short, easy-to-read chapters and with characteristic wit, Gould provides counsel for reframing perception to discover the sacred in everyday life. This guide is for self-identified seekers who have tried some, many, or even all the classic spiritual practices and then given up on them when they stop working.

In “Desperately Seeking Spirituality”, Gould invites readers to embrace a broader definition of practice that shifts focus from doing to being. Meredith Gould, PhD, is a sociologist with well over a decade of hands-on experience with communications at all levels of church across denominations. She’s the author of nine books about faith and everyday life. Dr. Gould is the founder and lead moderator of the weekly ecumenical Twitter-based chat about church social media (#chsocm), founder and co-moderator of the monthly Health & Spirituality chat (#hlthsp), Platinum Fellow of the Mayo Clinic Social Media Network, and nationally known for her passionate advocacy of using online tools for ministry and to encourage practical spirituality.

Join me for the first part of a two-part conversation with Meredith Gould as we discuss her new book “Desperately Seeking Spirituality” as well as social media, healthcare, and religion on Get Social Health. Follow the conversation or jump in at the time stamps below.

Meredith Gould Book00:00 Introduction
00:49 Meet Meredith Gould
03:30 “How do you get away with talking about your faith?”
05:17 Proselytizing in Twitter
08:00 Sociologist’s perspective
10:01 Religion is a social institution
12:45 “Don’t get mad, get published”
13:06 “The Social Media Gospel”
14:30 What is Spirituality?
16:46 Religion can be really hard
18:56 “Doing” versus “Being”
20:15 Happy, upbeat words
22:28 Generosity and Curiosity
24:10 The right book at the right time
27:06 Social Media Tip: Dr. Bryan Vartabedian: Find a role model
26:07 A look-ahead.

You can find Meredith Gould in…


Building a Brand Journalism Team: Michael Yoder

It started with a desire to connect with people via social media and platforms like LinkedIn. As a result of his early adopter experience, Michael Yoder ended up at Spectrum Health guiding the digital communications efforts. One of his major projects  involves working with communications, marketing and social media ambassadors to develop and execute a detailed content plan. He has helped Spectrum Health transition from a traditional communications department to a Brand Journalism team.

Follow our conversation below:

Michael Yoder00:00 Introduction
01:18 Michael Yoder – Spectrum Health
01:43 Michael’s background
04:00 Brand Journalism
05:11 Traditional news coverage
05:44 Intense competition to be “first”
07:10 How will the transition impact the team
08:20 “News jacking”
09:06 Creating a digital newsroom
13:25 Technology tools – Kapost
14:40 Sign-off process
16:00 How did the digital transition come about?
18:19 How does the team manage content assignments?
30:50 LinkedIn strategy
32:50 Hospitals lagging behind in Showcase Pages
25:10 LinkedIn thought leadership
26:10 LinkedIn analytics
27:00 Publishing daily
27:30 LinkedIn publishing platform
30:09 Getting physicians involved
30:40 Using analytics to create content – Brandwatch
33:30 Elevating communication
34:20 Social Media Tip: Ahava Leibtag of Aha Media. Use 4 pillar topics for content development
35:12 Closing remarks

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Pharma and Social Media – Oil and Water?

Pharma communications is an industry regulated by law and steeped in caution. Social Media is is often referred to as “the Wild West.” Can Pharma and Social Media ever coexist and not be cross-purposes? Get Social Health spoke with Dr. Betsy Bennett, a clinical health psychologist who works with pharma to learn more about the complicated world of pharma communications.

Dr. Betsy BennettDr. Bennett works with Pharma companies to help them craft their patient communications on medical conditions and drug relationships. She brings to the table a unique and critical expertise that encompasses not just the medical implications of a disease or disorder but the cognitive, behavioral and emotional impact of the condition on the patient.

To drop in on specific parts of our conversation, refer to the time stamp below:

00:00 Introduction
00:46 Meet Dr. Betsy Bennett
01:38 Clinical Health Psychologist
02:40 Emotional – Behaviorial – Cognitive
03:06 What do you mean “emotional” support?
04:57 Stoic New Englanders
05:18 The punitive internal voice – “The Judge”
06:21 Chronic Vs Long-Term condition communications
07:01 Adherance compliance
07:30 Who do you write for?
07:52 It’s a team effort
08:46 What is the process for creating communications?
10:40 Do you provide cultural content?
12:14 Information is about living with a condition or disease
14:10 How specific do you have to be in communications?
16:11 Patient Self-Advocacy: What are pharma companies talking about?
19:00 Biogen idec
20:40 Who is a “credible source”?
22:30 Pharma and Social Media
26:09 What social media platforms do you use?
28:45 So about that blog…
31:55 Be a content contributor
33:00 Social Media Tip: Dr. Mike Sevilla – Get a website

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Contact Betsy Bennett:

Betsy Bennett Website

Betsy Bennett LinkedIn