content strategy

Social Media Tips from Mayo Clinic Social Media Summit

August 18, 2015 Janet Kennedy Get Social Health, Podcast 00:27:34 1 Comment

The Mayo Clinic Social Media Health Network hosted a Social Media Summit June 15-16, 2015 in Rochester, MN.

Mayo SMS 2015-400Dozens of healthcare social media marketers attended to share, learn and experience social media first hand. The event featured a keynote by Dr. Wendy Sue Swanson, aka @SeattleMamaDoc in Twitter which was live streamed by the new social platform, Periscope (@Periscopeco). During the two day event I met and spoke with a large number of the participants and corralled a few to get their social media tips to share on the podcast. Below is a list of all those who contributed to the podcast. To find out more about the Mayo Clinic Social Media Health Network visit here or read the following blog posts:

Social Media Residency and Summit are next week, Lee Aase

June Social Media Summit Reflects the Mayo Model, Lee Aase

Social Media Tips from:
Kristine Austin, Principal, KS Austin Communications
Kristy Jacobson, Public Affairs Specialist at Mayo Clinic Health System
Christina Bokusky, Communications Coordinator at Jackson In Action Community Coalition
Shelby LaCroix, Communications Specialist, Cheyenne Regional Medical Center
Caitlin Hennessay
Dr. John Wald, Medical Director for Marketing at Mayo Clinic
Quinn Nystrom Diabetes Advocate & Speaker, www.QuinnNystrom.com
Susan Woolner (@SusanWoolner)
Naomi Ogaldez, Intern at Mayo Clinic
Marie McNeill
Makala Johnson, Social Media & Content Strategy Specialist at Mayo Clinic
Paula Gill, Co-Founder CareHubs
Corey Shaffer, Co-Founder, Chief Technology Officer (CTO), CareHubs
Dr. Elizabeth Murray, Attending Physician, Pediatric Emergency Medicine, University of Rochester Medical Center
Karen Mulkey, Community Relations Officer, OU School of Community Medicine and OU Physicians
Amanda Changuris, (@AmandaChanguris)
Tony Hart, Public Affairs Associate; Social and Digital Innovation Team, Mayo Clinic
Ali Burnett
Ahmanielle Hall, Digital Marketing Specialist at Yuma Regional Medical Center

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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social media for healthcare

Content Strategy for Healthcare

November 4, 2014 Janet Kennedy Get Social Health, Podcast 00:30:20 1 Comment

Meet Ahava Leibtag – Content strategist, writer, website consultant. Ahava  is President of Aha Media Group. She has worked in healthcare digital consulting with clients such as Johns Hopkins Medicine, Wake Forest Baptist Health and Georgetown University Hospital. She also has an uncanny ability to make sense of complex topics like healthcare and government. We discussed content strategy, getting the C -Suite on board and healthcare marketing. To catch the segments of our conversation, check the time stamp content below.

The Digital Crown00:00 Introduction
00:50 Meet Ahava Leibtag
01:35 Mayo Clinic Social Media Residency
02:12 “Content is King”
02:46 Confusing Content and Delivery
03:00 Three parts of content development
04:19 Strategy meeting
04:40 Profit is not a dirty word
05:34 Karl Marx on “value”
06:40 Three Types of content
07:25 Health libraries
08:05 Market differentiation
11:02 Don’t tell the lawyers
12:15 What are you trying to accomplish?
14:35 C-Suite involvement
16:49 Social media metrics
20:35 New media is not different
20:35 Dandelion websites
22:40 Content audit
23:10 Physicians online: Dr. Kevin Pho, @Doctor_V, Dr. Anonymous
24:10 Mama Doc Blog: Dr. Wendy Sue Swanson
29:29 Social Media Tip: Theresa Meyers, St. Criox Hospice

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Ahava Leibtag’s LinkedIn profile

Resources from Aha Media Group:

Creating Valuable Content

7 Unbreakable Rules of Content Strategy

The Digital Crown: Winning at Content on the the Web

 

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