Dan Hinmon

social media for healthcare

Mayo Clinic’s New Social Media Summit

April 28, 2015 Janet Kennedy Get Social Health, Podcast 00:30:16 2 Comments

Lee Aase visited the Get Social Health podcast to talk about the new format for the Mayo Clinic’s Social Media Summit scheduled for June 15-16, 2015 in Rochester, MN. Taking a cue from Mayo Clinic’s commitment to innovation, the Center for Social Media team, the Board of Advisers and event committee took an opportunity to re-imagine the conference. Switching from speakers on the stage to a very hands-on format, the 2015 Social Media Summit will offer case studies, workshops and collaborative problem solving.

Hear more about the event during our interview or listen in to the time stamps below.

Social-Media-Week
00:00 Introduction
00:48 Time to Innovate
02:30 New Residency format
04:00 Grand Rounds with Dr. Wendy Sue Swanson
05:30 Be prepared before you come
06:50 Mayo Model of Conferences
08:45 “Selling” the conference to your boss
10:30 Members get free webinars
11:25 Networking face-to-face
12:30 Bronze, Silver and Platinum Fellows
12:44 Two new Bronze Fellows announced
14:00 2014 Silver Fellow Lisa Ramshaw
14:25 What is a Platinum Fellow
16:18 @SeattleMamaDoc
17:45 When’s the party?
18:30 Who should attend the Social Media Summit?
21:23 Do we need a “social media summit” or an “integrated marketing summit?” Bob West
23:45 Event timing
25:18 Colleen Young , MCSMHN Community Site
26:37 Dan Hinmon, Community Manager, MCSMHN
27:00 Chris Boyer, website re-launch at North Shore LIJ

29:20 Social Media Tip: Dr. Kate Hersov – “Speak to kids on their level”

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social media for healthcare

Patient Community Building in Hospitals

November 11, 2014 Janet Kennedy Get Social Health, Podcast 00:40:48 1 Comment

Dan HinmonIn the “olden days” – like 10 years ago, patients had to have their own support community when dealing with illness or injury. Families and friends, if available, were their only resource  for support. As a healthy person, these caregivers couldn’t truly understand many of the issues, concerns or fears that a patient was feeling. With the advent of easily accessible digital technology and online access, resources are now available to create and support a patient community. Dan Hinmon, President of Hive Strategies specializes in helping hospitals and healthcare organizations set up their own patient communities. Dan works with CareHubs and Dan Dunlop of  Jennings Health to  aid hospitals discover their patient supports needs, set up, install and launch a private, HIPAA compliant healthcare community.

To catch the segments of our conversation, check the time stamp content below.

00:00 Introduction
01:00 Meet Dan Hinmon
01:30 HIPAA compliant healthcare community
02:00 What does a healthcare community mean?
02:42 Does “HIPAA compliance” mean the community is closed?
04:10 Always a risk in sharing
05:00 Why hospitals set up patient communities
06:10 Different kinds of patient community organizations
06:44 How are you invited into patient communities?
07:30 How is a community set up?
08:45 How to you gauge “success”?
10:15 ROI – ROE – Who funds these communities?
10:44 “Return on Community”
13:07 How does the community work once you’re a member?
14:40 Who manages the community?
17:00 Does marketing moderate the conversations?
17:50 The need for a skilled community manager
20:27 How do you manage a community that can be 24/7/365?
22:40 What are the most “engaged” health communities?
24:30 It’s a passion for Dan
25:00 The four steps to a successful online community
29:28 Time commitment needed for “Return on Community”
31:40 ePatients having a place to go.
32:20 Patient engagement is strongest in a patient community
33:10 What is the biggest misconception of Hospitals? Of patients?
34:30 What about “trolls” or difficult community members
36:40 How big does a hospital need to be to be able to support a patient community?
39:06 Social Media Tip: Susana Shephard of Mayo Clinic’s Arizona campus – How to get a video subject to relax

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Dan Hinmon

Hive Strategies

CareHubs

Free webinar, Nov 12, 2014: Look Before You Leap: 5 Things You Must Know Before Launching an Online Patient Community. Register Now. If you don’t have time to listen tomorrow, sign up anyway and they’ll send you a link to watch later.

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