David Harlow

Healthcare Marketing Podcast – Sharing a Love of Social Media

It’s not often I get to have a fellow healthcare marketing podcast host as a guest, primarily because there aren’t very many of us producing podcasts on healthcare and social media. That’s why I was excited to have Jared Johnson, founder of Ultera Digital and the host of “The Health IT Marketer Podcast” come on my podcast to “talk shop.” Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared’s company provides digital marketing services to healthcare practices and hospitals.

In August of 2015 Jared launched the “Health IT Marketer Podcast” which focuses on the marketing trends that drive the technologies and information systems behind health care. Listen to our conversation or drop in at the time stamps below.

Jared Johnson at HITMC 201500:00 Introduction
00:41 Founding Ultera Digital
02:12 Need experience outside healthcare
04:15 No ulterior motives here!
05:00 Patient.Co – Josh Silver and Bird Blitch
07:14 Patient user experience
09:15 How do you onboard a client
12:18 “Mobilegeddeon”
15:38 Content
17:35 Iceburg Effect
18:18 App development
23:14 “Orcs and Storm Troopers on request”
24:06 Loosen up healthcare!
26:52 David Harlow @HealthBlawg Don’t worry about social media
31:19 Health IT Marketer Podcast
32:44 Get Social Health and Health IT Not just EHR/EMR
35:20 Jon Lin
37:10 Joe Pulizzi – Content Marketing Institute
39:35 Learning opportunities
40:10 Share your thoughts
40:44 The Favorite Podcast list
42:49 Future Blabs
44:55 Social Media Tip: Colin Hung

Visit our resources page for more valuable (and free!) resources on social media and digital health.


David Harlow IS @Healthblawg

David Harlow is a healthcare lawyer and well-know in healthcare social media circles with his blog and Twitter persona @healthblawg. He joined Get Social Health to talk about marketing and patient privacy, HIPAA and social media. You’ll want to listen to the whole episode but to listen to specific parts again follow the time stamp below:

social media for healthcare00:00 Introduction
00:38 Meet David Harlow
01:28 How do you commicate in 140 characters?
03:57 Healthcare Law
05:05 Our requisite disclaimer
05:26 Why is patient data private?
06:20 Privacy law and individual states
07:27 “Whatever is the most protective of a patient’s privacy, wins.”
08:50 Is anything a patient shares fair game?
10:44 The more you deindentify data, the more you lessen its value.
13:05 Violation: ER MD In Rhode Island
17:00 HIPAA and Social Media Fines
19:00 Separating political statements on a nonprofit hospital blog
20:35 Intermediate sanctions
20:44 NLRB – Employee right to complain
23:15 Obligation to train
24:25 Social media policy – Don’t assume
25:50 “Practice Preventive Law.” Audits by Office for Civil Rights
26:50 Social Media Policy ; One Size does not fit all
28:47 Do you need a social media policy if you only have a website?
30:10 Facebook, marketing lists and email targeting
34:56 Marketing was addressed specifically by the HITECH Act
37:35 The HealthBlawg
39:55 The difference between Lawyers and Physicians online
41:50 “Blog Carnivals”
45:15 Advice to get started in social media.
48:17 Social Media Tip: Sally Okun of Patients Like Me “Contribute your data”

Below are links to a number of David’s blogs, projects and social media activity:social media for healthcare