Jeff Calaway – Creating a Hospital Newsroom
Content creation is critical to an effective hospital marketing plan. On the Get Social Health podcast, I chat with Jeff Calaway about the creation of a newsroom-style PR department for Cook Children’s Hospital. By operating as a newsroom, the hospital communications team was positioned to take advantage of health-related stories in the news. To find out how listen to the podcast or drop in at the time stamps below.
00:51 Intro
01:18 About Jeff
04:09 Mobility & flexibility
07:35 Telling personal stories
10:07 Involving your staff
13:06 Evergreen vs live news
15:34 “Newsjacking?”
17:08 Timely posting on current events
20:12 Spontaneous vs oversight
24:20 Physicians who produce social content
27:19 Accuracy vs accessibility
28:32 End
29:18 Social Media Tip Mari Smith
30:01 Closing
Connect with Jeff:
- Jeff Calaway, Senior Content Specialist:
- Twitter: https://twitter.com/JeffCalaway
- LinkedIn: https://www.linkedin.com/in/jeff-calaway-36097a74/
The Cook Children’s Marketing & PR Team
- Justin Smith, Medical Advisor for Digital Health/Primary Care Innovator, Twitter: @TheDocSmitty
- Wini King, AVP, Public Relations, Twitter: @PRKing1210
- Missy Staben, Manager of Digital Communications, @Missy Staben
- Kim Brown, Media Relations Specialist, Twitter: @KimatCook
- Abigail Hodgson, Social Media Specialist, Twitter: flabigaill
The story doing well in India:
http://www.checkupnewsroom.com/5-days-of-fever-now-what-should-i-do/
India is their third biggest country in audience readership behind U.S. and U.K. The story now has more than 10k views since it was published in June 2015. It has more than 140,000 total views.
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http://www.checkupnewsroom.com/7-questions-answered-about-a-kidney-transplant-surgery/
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http://www.checkupnewsroom.com/8-facts-about-lupus/
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