Physician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as “The Public Physician.” Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, “The Public Physician” which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their “digital footprint.” Listen to the interview or drop in at the time stamps below.
[00:45] The Public Physician
[01:45] 33 Charts Blog
[02:25] Changes since 2009
[03:10] What is a digital footprint?
[04:00] Every physician is a brand or has a brand?
[04:56] Embrace being online
[06:15] Proactive Vs. Reactive online
[07:50] Passive Footprint – Active Footprint – Active Presence
[08:50] Does every physician need to be active online?
[10:40] What is the minimum presence?
[12:03] Is Doximity tied to SEO?
[13:00] Can a physician be “all-in” on just one platform?
15:00 “Surrogate blog” like Kevin MD
[16:48] Find your medium
17:35 Video blog as platform
[18:48] Twitter & Medical meetings
21:35 Tweeting a live heart transplant
[23:53] “Your obligation to patients goes above the law”
[24:25] How to stay on the right side of HIPAA
[26:15] Doctors moral obligation to speak up
[27:05] AAP target of online attacks
[28:08] Baylor College of Medicine Digital Smarts program
[29:42] Are medical schools catching up?
[30:40] Healthcare Statistics course
[32:36] Confidence in Medical & Health Apps
33:30 Rice University – Medical Futures Lab
[34:55] Startup Weekend
36:06 Dr. Joyce Lee @JoyceLee – Doctor as Designer
[36:35] Physicians are trained to follow
38:00 Social Media Tip: Rick Evans – Pick the right medium for the message
[38:48] Get Social Health Academy
New York Times: Questioning the Value of Health Apps
Dr. Bryan Vartabedian on LinkedIn