Duke University

social media for healthcare

Reputation Management: Physician Friend or Foe? Dr. Kevin Pho Weighs In

January 13, 2015 Janet Kennedy Get Social Health, Podcast 00:39:06 4 Comments

Physicians know they need to be concerned about online reputation management. Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to monitor, what to say or not to say. It can be very complicated. Healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground. Give a listen to the podcast or drop in on the conversation at the time stamps below:

Dr. Kevin Pho at Duke University Cancer Center00:00 Introduction
00:50 Content Aggregation
02:10 How do you curate 2,000 voices? KevinMD.com
03:15 Circle of Influence: How big should it be?
04:26 Are your patients active in social media?
10:17 Minimum commitment to be in social media
12:00 Doximity
13:10 Positive aspects of social media
17:15 Claim every profile?
19:00 Balancing social media and an active practice
20:40 When are you “live” in social media?
23:25 The “next big thing” may be small
25:08 Consumer Electronics Show: Healthcare apps and wearables
26:30 Elderly and chronically ill left out of health innovation
Janet Kennedy - Kevin Pho, MD29:50 Bad review response
33:20 Don’t sue – “The Streisand Effect”
35:20 Social media tools: Hootsuite, Bufferapp, Buffer Blog
LinkedIn group

37:52 Social Media Tip: Chris Boyer “It’s a Marathon.”

Book:
Keynote speaking:
Visit our resources page for more valuable (and free!) resources on social media and digital health.

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social media for healthcare

Secure Physician Network: Brainstorming for Cures

September 30, 2014 Janet Kennedy Get Social Health, Podcast 00:30:08 1 Comment

One of the most frequent topics in healthcare social media is how to have a meaningful dialog between physicians about medical cases. Twitter has severe character limitations, Facebook groups don’t have strong enough privacy controls and hospital internal programs may not include enough specialist experience. Realizing the need for a secure communications network to engage their orthopedic surgeons and physicians, Duke University Medical Center developed a secure physician network to to allow intercollegiate conversations.

forMD screenshotIn 2011, the platform was spun off as a med-tech startup called for[MD]. The platform is specifically designed to facilitate peer-to-peer medical discussions in affinity networks like alumni groups or medical specialties. On for[MD], physicians are connected to a private, HIPAA compliant network of their peers. Organizations receive a community management tool where they can increase member engagement, enable their physicians to exchange with each other in a secure environment, and manage their membership directory. Physician members receive access to the larger, secure physician network where they can reduce information deluge, exchange with their peers and subject matter experts, and solve professional problems quicker through the social power of community. for[MD] is now working with over 60 associations, organizations, medical specialties and university medical centers.

Get Social Health sat down with co-founder Greg Chang to discuss the for[MD] platform and the innovative thinking it inspired.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

for[MD] website

Greg Chang LinkedIn profile

Co-Founder Michael Gagnon’s LinkedIn profile

Co-Founder Dr. Chad Mather’s LinkedIn profile

for[MD] Blog post: “Crowdsourcing Medical Advancements”

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social media for healthcare

Entrepreneurs Hacking Healthcare

September 9, 2014 Janet Kennedy Get Social Health, Podcast 00:31:26 2 Comments

Many health-related projects are getting millions of dollars in venture and angel funding.  But do you ever wonder where some projects get started? Startup Weekend is a global network of passionate leaders and entrepreneurs that create an environment to share ideas, form teams and launch startups – all in a 54 hour weekend! Startup Weekend hosts over 1,000 weekend events annually around the globe focused on a mission to inspire, educate and empower individuals, teams and communities.

TSW OrganizersRecently I have the opportunity to be on the organizing team for a Startup Weekend held in the Triangle of North Carolina (Raleigh, Durham, Chapel Hill) with a theme of “Health.” The Startup weekend experience is a full weekend from Friday at 5:00 pm to Sunday at 6:00 pm. The Triangle Startup Weekend runs a few hours shorter than other Startup Weekends. Why? It’s a mystery. A “traditional” Startup Weekend will have about half the participants with technical or design backgrounds and the other half will have business backgrounds.

Beginning with open mic pitches on Friday, attendees bring their best ideas and inspire others to join their team. Over Saturday and Sunday teams focus on customer development, validating their ideas, practicing LEAN Startup Methodologies and building a minimal viable product. On Sunday evening teams demo their prototypes and receive valuable feedback from a panel of experts.

What made this weekend different? By organizing under the theme of “Health” the event brought together a different mix of participants and the structure of the weekend added a few new twists.  Our group was a little bit smaller than the typical event due to the summer weekend and the specialized theme of the event. Demographically we had an interesting mix including;

  • 29 Men & 15 women on teams (Does not include volunteers, mentors, judges and audience) With 34% of teams having women that’s much higher than the 10-20% usually seen at Startup Weekend.
  • Normally you would have three categories of participants: Developers, Designers and Business (non-tech). In the case of our health event we also had 16 medical professionals – 32% of our participants.
  • Triangle Startup Weekend also had a high percentage of PHDs among the participants – 21!
  • Five of the teams were led by women including the team that won the “Best Overall” – Aura.

TSW_Health_600-184

Throughout the weekend I was able to capture the experiences of the a number of the participants from the organizers to volunteers, mentors and judges. Let’s hear their reactions to their Triangle Startup Weekend Health experience.

  • Global Startup Weekend Facilitator: Shashi Jain
  • Participant: Tia Simpson
  • Participant: Michael Brown
  • Participant: Mike McNeill
  • Mentor: Dr. Michael Cousins
  • Organizer: Jon O’Donnell
  • Participant: Leo Alonzo
  • Participant: Christina
  • Volunteer: Dr. Dexter Louie
  • Presentation Coach: Andy Roth
  • Judge: Farnoosh Brock
  • Mentor: John Austin

 

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social media for healthcare

CrowdFunding Cancer Research – Marty Smith

July 15, 2014 Janet Kennedy Get Social Health, Podcast 00:34:22 7 Comments
Martin Smith

Martin (Marty) Smith
Tech Cures Cancer

Martin (Marty) Smith is a serial entrepreneur and founder of an exciting initiative: Tech Cures Cancer Fund at the University of North Carolina Lineberger Cancer Center. He is also the founder of CureCancerStarter.org, one of the first crowdfunding websites for cancer research, working with five leading cancer research centers. He is also the founder and CEO of Curagami.com, a company whose marketing tools help SMBs curate and gamify content marketing to create profitable and sustainable online community. Oh, and he is also battling cancer.

Marty talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Realizing that he didn’t have the support group he needed to undergo an intensive cancer treatment he turned to the thing he knew best, the internet, and made his health journey public via social media. Rather than accept his situation as out of his control Marty made it his mission to raise funds for cancer research. The first challenge he undertook was a bicycle trip across the US that raised awareness of cancer known as “Martin’s Ride to Cure Cancer.” As he has battled his chronic case of Lymphocytic Leukemia he continued to challenge himself as a fundraiser and internet visionary by creating not one but two crowd funding foundations to support cancer research.

Listen to Marty’s story and tell me you are not amazed at his dedication, tenacity and resiliency.

Visit our resources page for more valuable (and free!) resources on social media and digital health

Curagami website
Twitter @Curagami 
UNC LinebergerTech Cures Cancer donation option (look at the bottom of the list).
Lineberger Cancer Center: Dr. van Deventer’s profile
Martin (Marty) Smith on Twitter:  @scenttrail

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social media for healthcare

Teen Cancer e-Patient Clarissa Schilstra

July 8, 2014 Janet Kennedy Get Social Health, Podcast 00:24:44 1 Comment
Cancer Survivor & Founder of teen-cancer.com

Cancer Survivor & Founder of teen-cancer.com

It was a great pleasure speaking with Clarissa Schlistra, a two-time Acute Lymphoblastic Leukemia survivor, college student, e-Patient and founder of teen-cancer.com. When I see the term “two-time…” I want to fill in the blanks with “…Heavyweight Champion of the World!” In Clarissa’s case, it’s an apt moniker because she has not only fought and won a tough battle with cancer, it has made her stronger and dedicated to helping other kids and youth in the same fight. As you will hear in our discussion, there is a unique challenge for teens undergoing treatment for a health issue. They are too old for toys or clowns but facing the challenges of growing up in a situation where there are very few other teens to interact with in person.

Clarissa found a resource while she was ill in Care Pages, a free website that enables patients and their families to connect online to give updates, send and receive messages. She was able to find other patients her age who shared valuable tips on dealing with her situation.

Visit our resources page for more valuable (and free!) resources on social media and digital health

Our Social Media Tip comes from Allison Carter, a freelance writer and content strategist at AllisonBCarter.com. Alison recommends “Engage, Social Media is about creating community.”

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