Physician, Innovator, and Entrepreneur
Meet Dr. Tom Giannulli; Chief Medical Officer for Kareo and independent practice innovator. As both a physician and an entrepreneur, Dr. Giannulli is something of a modern-day Edison – creating, developing and testing digital health innovations in his own healthcare practice. As an independent practitioner, he offers a unique perspective and the capability to de real-time testing of the innovative ideas at Kareo.
During our interview, we talked about innovation, the needs of the small healthcare practice and, of course, social media. Listen to our conversation or drop in at the time stamps below:
Podcast Time Stamps:
[00:55] Meet Dr. Tom Giannaulli, CMIO, Kareo
[01:25] Kareo’s use of social media
[01:55] Leadership team at Kareo is active in social media
[02:21] Was social media part of your pre-Kareo career?
[02:41] How did you manage to be a physician and an entrepreneur?
[03:40] Technology an interest early on
[04:22] Do your kids love technology?
[04:48] Kareo’s history
[05:50] What’s the difference between the marketing platform and Doctor Base?
[07:05] Difference between patient portal and physician review site
[08:10] Where are you allowed to post content?
[08:32] Tracking review sites – as many as 60-80
[09:22] Review sites – Are all reviews published?
[10:43] Need more review to balance all opinions
[11:30] It’s like trying to get podcast reviews! (Shameless plug – Review here!)
[12:16] What is a “small” or independent practice?
[12:54] How are your services offered?
[13:25] How labor intensive is the ongoing training and support for an independent practice?
[14:25] Are your new clients new to EHR or are they transferring from another platform
[14:42] How do you manage to be the CMIO for Kareo and a practicing physician?
[15:57] Is Kareo a virtual company?
[16:17] Who wins the arguments – the Physician or the Entrepreneur?
[17:35] Physician’s time spent with EHR – is it better than the “good old days”?
[19:35] Heads Up Medicine – Training to use tablet and remain engaged with patient
[21:00] Gesture-based software
[21:56] Digital Health & Snake Oil
[24:05] Vetting medial apps
[24:44] How does the Kareo platform help the small healthcare practice do marketing
[26:00] Claim your space – how does the Kareo platform update online information?
[27:03] What are you developing now?
[27:40] KareoChat – Who’s participating?
[28:15] Crafting blog posts and subject matter expert to lead
[29:28] Why is social media important to an independent practice?
31:41 Social Media Tip: Hannah Prince. “Use interactive content”
Storify of April 28th TweetChat led by Janet Kennedy of Get Social Health (that’s me!)
Dr. Tom Giannulli