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Facebook Update for Healthcare

October 28, 2014 Janet Kennedy 00:28:54 0 Comments

Social media for healthcare invariably includes Facebook as a primary channel. The challenge for a busy medical practice is finding the time to post enough content so keeping up with frequent Facebook changes can be a challenge. Get Social Health called upon Facebook expert Shelley Heinrichs of Proclaim Interactive to bring us up to date on the latest changes.

Shelley and I talked about three major Facebook changes: the end of “like-gating”, the best format for posting links and the down-grading of “click-bait” content. To catch the segments of our conversation, check the time stamp content below.

00:00 Introduction
00:50 Practical advice from Shelley Heinrichs
01:40 Facebook is making changes …for the good?
03:40 What we’re going to cover
04:20 What is “Like-Gating”?
05:48 Like-gating waters down page authority
07:15 “Low quality likes”
07:50 “Too much of a good thing
09:00 Percent of engagement
10:20 “Action-Gating”
12:20 Give to Get
12:50 Best format for Facebook posts
14:15 Facebook favors posts that include links
16:50 Test your posts
17:40 Where should links go?
19:50 Be a resource for relevant and valuable information
21:00 Business vs. professional resource
22:00 “Click-Bait”
23:10 Tabloid headlines
25:50 Watch sensational news headlines
26:40 Compelling without lying
27:20 Social Media Tip from Dr. Mike Sevilla “Know where your Audience is at”
28:05 Closing

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Proclaim Interactive

Shelley Heinrichs

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Dr. Anonymous – Blogger, Podcaster, Early Adopter

September 23, 2014 Janet Kennedy 00:36:25 6 Comments

Dr. Mike Sevilla, a practicing family practice physician, has one of the best known names (and voices) in social media. One of the original physician bloggers, Mike started blogging in 2005 under the nom de plume of “Dr. Anonymous.” As Mike recounts, pre-HIPAA physician blogging was generally under the radar using pseudonyms to allow physicians the ability to speak their minds and “rant” against the system. His perspective on the birth of healthcare social media is unique because he has established a presence in a number of media platforms including a personal website, a blog, a radio show, a podcast, Google Hangouts on air, Twitter and Facebook.

Links:

Grunt Doc Blog

Example of Grunt Doc rant from 2002: Consults and Pain

Dr. Anonymous’ first blog post: “Does this thing Work?”

Dr. Anonymous post from 2006: Safety of Anonymity

Dr. Anonymous’ blog feature on the FOX News Website

Follow or Contact Dr. Mike Sevilla:

LinkedIn, Twitter, Facebook

Dr. Mike Sevilla: podcast

Dr. Mike Sevilla: website

Tweet Chats:

Breast Cancer Social Media Twitter Chat #BCSM

Meets Mondays 9pET

http://www.bcsmcommunity.org

Medical Education Twitter Chat #MedEd

Meets Thursday 9pET

https://www.facebook.com/MedEdChat

Hospice and Palliative Medicine Twitter Chat #HPM

Meets Wednesdays 9pET

http://www.pallimed.org/2014/07/hospice-and-palliative-medicine.html

Diabetes Social Media Chat (mainly patient twitter chatters) #DSMA

Wednesdays 9pET

http://diabetessocmed.com/about/

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Global Social Media – TweetChat Pioneer

September 2, 2014 Janet Kennedy 00:24:27 4 Comments

Dr. Gia Sison is a physician who recognizes the potential of social media to share content among fellow physicians and educate patients. Unusual? Maybe not in the US but as a practicing physician in the Philippines so is more than an early adopter, she is a social media pioneer. In our conversation we discuss how she started her social media journey by participating in Tweet chats happening in the US (12 hour difference). Dr. Sision joined with 3 other physicians in social media to promote the use of Twitter to engage her nation in healthcare advocacy.

In our conversation we discuss how she found Twitter through Stanford’s #MEDx chat and then joined the #HCLDR and #HCSM chats to engage colleagues around the world.

To follow along, here is a time stamp of our conversation:

00:00 Introduction
00:10 EHR 2.0 Advertisement
00:51 Opening
01:16 Welcome
01:52 Hey – Dr. Sison is in the Philippines!
02:26 Maritime health care & tele-medicine
04:00 How do you perform health care at sea?
05:05 Is there a similar HIPAA law in the Philippines?
06:00 What is the state of social media in the Philippines?
06:33 Help from @NurseFriendly & #healthxph
06:50 #HCLDR chat – #HCSM chat
07:30 Are you encouraging physicians or patients to enter social media?
08:05 Who is involved in Philippines Tweet Chats?
09:30 Are you using Twitter to teach health education or about using social media?
10:05 Are all your Tweet chats global?
10:48 WHO project
11:40 Youth and social media in the Philippines
12:40 What other social media platforms do you use?
13:06 How do you manage to be involved in so many US Tweetchats?
13:38 MEDx at Stanford
13:55 Social media used for physician promotion?
15:00 Using Facebook to educate about Ebola
17:02 Closer to Ebola in NC than the Philippines
18:00 Dr. Sison’s breast cancer journey
18:53 Patient privacy and social media. “A Culture of Shyness”
20:32 Mental Health Stigma
21:30 Social media goal – to drive in-person engagement
22:58 Dr. Sison “walks the walk”
23:20 Stanford’s MEDx program
24:35 Social Media is a great tool for learning
26:17 Social Media Tip from Theresa Robinson of Express Mobile Solutions “Keep it short and Sweet”
26:46 Close

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Contact Dr. Gia Sison: LinkedIn, Twitter, Blog

Stanford’s MEDx program

#HCLDR Chat

#HCSM Chat

Ebola Facebook page

Nurse Friendly – Andrew Lopez

Philippines colleagues in social media:

Dr Iris Isip Tan @endocrine_witch
Dr Remo Aguilar @bonedoc
Dr Narciso Tapia @cebumd

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Curmudgeons and Physician Branding: Dr. Russell Faust

August 19, 2014 Janet Kennedy 00:34:12 1 Comment

What do you get when you combine a tech geek and an ENT Surgeon? Believe it or not, you get a social media and online branding expert! Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world. Our conversation was far ranging, from punch-card driven computers to robotics in surgery to building an online reputation.

To follow the conversation, you can check in at the time stamps below, or catch the whole interview. Dr. Faust has some neat projects in the works, so you’ll be hearing from him again on the Get Social Health podcast.

To follow key points in our discussion, here is a time stamp of the interview:

00:42 Introduction
01:25 How did a surgeon become an online marketing expert?
03:15 Dragging healthcare kicking & screaming…
08:00 Robotic Surgery
8:50 Is social media “too light”?
10:40 How do you find time for blogging and social media?
12:50 It’s all about the content
13:00 Patients with stacks of internet resources
15:25 Recommended content sites
16:50 What type of clients does Windriven serve?
18:00 Michael Hyatt “Platform”
19:25 Independent practices have to have an online presence to compete with hospitals and big practices
20:40 “Members of the community have a choice”
21:35 PEW Research & ePatients
22:15 “You need to be found or be gone”
22:30 What’s Plan A?
23:25 Run your practice like a business
24:00 “How many of you have a brand?”
25:00 The ill-fated “Zombie Brand”
25:30 Google Search – yourself
26:35 Brand the practice or the physician?
28:17 Tangent! Hospital content mistakes
29:05 Baseball
30:10 Bedside manner & The Curmedgeon
32:20 How to use video
33:00 How to present even the curmudgeon successfully
36:55 Social Media Tip: Fard Johnmar “It’s about people”

Visit our resources page for more valuable (and free!) resources on social media and digital health

“Platform: Get Noticed in a Noisy World” by Michael Hyatt <Affiliate link>

eMedicine/Medscape

eMedicineHealth

“Why your Brand is a ZOMBIE – and what to do about it” by Dr. Russell Faust

Zombie Doc image courtesy of yootheme icons

Fard Johnmar, President of enspektos

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Can Radiologists be Social? Sara McFarland of Atlantic Health Solutions

August 12, 2014 Janet Kennedy 00:37:16 1 Comment

“So you want to be a Social Media Ninja?” This intriguing question popped up in a social media search and brought me to Sara McFarland, Communications Specialist with Atlantic Health Solutions. Her expertise in social media and especially Twitter has led to speaking engagements at the RBMA (Radiology Business Management Association) and guest blogging for Ragan Communications. Her expertise was developed managing social media for the clients of Atlantic Health Solutions, a full-service agency that specializes in marketing for Radiology and Radiation Oncology.

Our conversation ranged from how radiologists may be the most introverted of physicians and how that impacts their social media efforts to using geo-codes to create very defined Twitter searches.

To follow key points in our discussion, here is a time stamp of the interview:

01:14 “How to be a Social Media Ninja”
02:10 Chris Christenberry owner of Atlantic Health Solutions
03:10 Unique aspects of radiology practice and social media
04:50 Is Facebook right for driving business for radiology practices
05:35 Using Twitter to drive business
07:18 Radiology Business Management Association
09:00 Geo-code location in Twitter to find prospects
11:00 Managing volume of searches in Tweetdeck
13:00 Social media time management
13:37 B2B selling
16:38 Content strategy for Radiology
19:35 Where do you get local content?
22:58 What platforms are you using?
25:58 Help Physicans become thought leaders?
28:26 Are radiologists the introverts of medicine?
30:10 If the target audience is older, is social media viable marketing option?
34:05 How do you capture video for your clients?
35:55 Monitoring for HIPAA and Privacy statements
38:59 Words of encouragement

Visit our resources page for more valuable (and free!) resources on social media and digital health

“So you want to be a Social Media Ninja?” (audio recording)

Sara’s Tip to use geo-location codes to use in Twitter searches:
Term you’re tracking geocode:40.7753201,-73.9558484,50km (radius you want)
(the coordinates can be found on Google maps)

Ragan’s Healthcare Communication News contributions:

Atlantic Health Solutions blog

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Social Media for Physician Practices – Episode 12

July 29, 2014 Janet Kennedy 00:31:52 1 Comment

The social media holdouts in healthcare tend to be the small to medium sized physicians practices. In order to share some ideas about how to manage a social media presence, Get Social Health reached out to Proclaim Interactive for their insights. Proclaim Interactive president Spence Hackney and Shelley Heinrichs, Project Manager and Social Media Marketing Strategist were very candid and shared some great ideas in managing a healthcare social media presence.

Here are some highlights of our conversation: