Get Social Health

Curmudgeons and Physician Branding: Dr. Russell Faust

August 19, 2014 Janet Kennedy 00:34:12 1 Comment

What do you get when you combine a tech geek and an ENT Surgeon? Believe it or not, you get a social media and online branding expert! Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world. Our conversation was far ranging, from punch-card driven computers to robotics in surgery to building an online reputation.

To follow the conversation, you can check in at the time stamps below, or catch the whole interview. Dr. Faust has some neat projects in the works, so you’ll be hearing from him again on the Get Social Health podcast.

To follow key points in our discussion, here is a time stamp of the interview:

00:42 Introduction
01:25 How did a surgeon become an online marketing expert?
03:15 Dragging healthcare kicking & screaming…
08:00 Robotic Surgery
8:50 Is social media “too light”?
10:40 How do you find time for blogging and social media?
12:50 It’s all about the content
13:00 Patients with stacks of internet resources
15:25 Recommended content sites
16:50 What type of clients does Windriven serve?
18:00 Michael Hyatt “Platform”
19:25 Independent practices have to have an online presence to compete with hospitals and big practices
20:40 “Members of the community have a choice”
21:35 PEW Research & ePatients
22:15 “You need to be found or be gone”
22:30 What’s Plan A?
23:25 Run your practice like a business
24:00 “How many of you have a brand?”
25:00 The ill-fated “Zombie Brand”
25:30 Google Search – yourself
26:35 Brand the practice or the physician?
28:17 Tangent! Hospital content mistakes
29:05 Baseball
30:10 Bedside manner & The Curmedgeon
32:20 How to use video
33:00 How to present even the curmudgeon successfully
36:55 Social Media Tip: Fard Johnmar “It’s about people”

Visit our resources page for more valuable (and free!) resources on social media and digital health

“Platform: Get Noticed in a Noisy World” by Michael Hyatt <Affiliate link>

eMedicine/Medscape

eMedicineHealth

“Why your Brand is a ZOMBIE – and what to do about it” by Dr. Russell Faust

Zombie Doc image courtesy of yootheme icons

Fard Johnmar, President of enspektos

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Can Radiologists be Social? Sara McFarland of Atlantic Health Solutions

August 12, 2014 Janet Kennedy 00:37:16 1 Comment

“So you want to be a Social Media Ninja?” This intriguing question popped up in a social media search and brought me to Sara McFarland, Communications Specialist with Atlantic Health Solutions. Her expertise in social media and especially Twitter has led to speaking engagements at the RBMA (Radiology Business Management Association) and guest blogging for Ragan Communications. Her expertise was developed managing social media for the clients of Atlantic Health Solutions, a full-service agency that specializes in marketing for Radiology and Radiation Oncology.

Our conversation ranged from how radiologists may be the most introverted of physicians and how that impacts their social media efforts to using geo-codes to create very defined Twitter searches.

To follow key points in our discussion, here is a time stamp of the interview:

01:14 “How to be a Social Media Ninja”
02:10 Chris Christenberry owner of Atlantic Health Solutions
03:10 Unique aspects of radiology practice and social media
04:50 Is Facebook right for driving business for radiology practices
05:35 Using Twitter to drive business
07:18 Radiology Business Management Association
09:00 Geo-code location in Twitter to find prospects
11:00 Managing volume of searches in Tweetdeck
13:00 Social media time management
13:37 B2B selling
16:38 Content strategy for Radiology
19:35 Where do you get local content?
22:58 What platforms are you using?
25:58 Help Physicans become thought leaders?
28:26 Are radiologists the introverts of medicine?
30:10 If the target audience is older, is social media viable marketing option?
34:05 How do you capture video for your clients?
35:55 Monitoring for HIPAA and Privacy statements
38:59 Words of encouragement

Visit our resources page for more valuable (and free!) resources on social media and digital health

“So you want to be a Social Media Ninja?” (audio recording)

Sara’s Tip to use geo-location codes to use in Twitter searches:
Term you’re tracking geocode:40.7753201,-73.9558484,50km (radius you want)
(the coordinates can be found on Google maps)

Ragan’s Healthcare Communication News contributions:

Atlantic Health Solutions blog

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Pharmacists and Social Media – Brian McDonald

August 5, 2014 Janet Kennedy 00:34:39 1 Comment

Who should be at the table when discussing healthcare in social media? Ideally, everyone who impacts patient health from the patient themselves to the caregivers, caretakers, hospitals, insurance companies, wellness practitioners, and more. One of the integral members of the discussion is, and should be, the pharmacist. That may not always be the case as pharma companies and pharmacists are extremely cautious when engaging (or not) in social media.

Get Social Health invited Brian McDonald, Digital Marketing Manager of Parata Systems to talk to us about some of the issues that may be holding back pharmacists from fully engaging online.

To follow key points in our discussion, here is a time stamp of the interview:

00:45 Introduction
03:00 The pharmacist’s role
04:50 Pharmacist’s contact with patients
06:00 What is pharmacy automation?
07:05 “The Pill Ritual”
11:00 How the Parata pill automation system works
14:50 Thought Leadership for pharmacists
19:38 What is the state of social media use among pharmacists?
22:53 How can pharmacists participate in social media in regard to privacy and HIPAA compliance?
25:00 Do pharmacists have a preference for long form (blog) or short form (Twitter) communication?
27:55 What about drug misinformation in social media?
32:30 Are there pharmacy related tweet chats?
35:29 Next Generation Pharmacist Awards
37:48 Social Media Tip from Kimberly Wessel from Valassis Communications

Visit our resources page for more valuable (and free!) resources on social media and digital health

Parata Systems: Pharmacy automation company

White board video that explains how recent changes, including Affordable Care Act raise the need for the discussion about how to reduce unnecessary cost such as readmittance to hospital due to medication non-adherence.

Infographic that presents research data points to support the ACA discussion.

eBook that allowed us to dive deeper into where pharmacists will play vital role in healthcare and use technology to get them there faster.

Next Generation Pharmacist Awards are being held in Boston on August 24, 2014. Co-founded by Parata and Pharmacy Times, this national awards program honors pharmacists, technicians, students and industry advocates who are defining the future of pharmacy. Since 2010, more than 100 pharmacy leaders have been named finalists or winners.

Twitter Chat: #RXChat

Pharmacy Podcast

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Social Media for Physician Practices – Episode 12

July 29, 2014 Janet Kennedy 00:31:52 1 Comment

The social media holdouts in healthcare tend to be the small to medium sized physicians practices. In order to share some ideas about how to manage a social media presence, Get Social Health reached out to Proclaim Interactive for their insights. Proclaim Interactive president Spence Hackney and Shelley Heinrichs, Project Manager and Social Media Marketing Strategist were very candid and shared some great ideas in managing a healthcare social media presence.

Here are some highlights of our conversation:

How do you get the C-Suite on board? 4:00

How do you track ROI? 5:30

Reputation management 6:45

Yelp 9:01

Patient as consumer: 10:00

New practice process: 10:27

Managing social media 12:30

How do you determine platform goals for your clients? 16:30

Do you do HIPAA/Privacy training? 20:30

Are you monitoring 24/7? 22:00

What do see as the difference between social media for a hospital vs. a physician’s practice? 25:00

What tool do you use to manage clients? 26:30

Reporting analytics 27:37

Social Media Tip from Lauren Dickens of Angel Oak Creative

Visit our resources page for more valuable (and free!) resources on social media and digital health

Here are a few of Proclaim Interactive’s clients if you want to check out their work:

Raleigh Adult Medicine
https://www.facebook.com/raleighadultmed

Kamm McKenzie OBGYN
https://www.facebook.com/KammMcKenzieObGyn

Dallas OBGYN
https://www.facebook.com/DallasObgynpa

Raleigh Medical Group
https://www.facebook.com/RaleighMedGroupCary Medical Group
https://www.facebook.com/carymedical

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Healthcare Digital Futurist Fard Johnmar

July 22, 2014 Janet Kennedy 00:40:33 3 Comments

Have you ever wanted to be a time traveler? That’s how I felt during my conversation with Fard Johnmar, healthcare digital futurist and co-author of “ePatient 2015 – 15 Surprising Trends Changing Health Care.” Instead of looking back, Fard is looking ahead and using his unique perspective to vision how digital and social media can and is impacting healthcare. His book, co-written by Rohit Bhargava, was released in December 2013 and he has already seen some of his “predictions” come to pass sooner that he had imagined.

During the course of our conversation we covered a lot of ground. Here are the time stamps to help you find some of the high points (or just listen to the whole episode)!

Digital Health Futurist at 2:38
“Augmented Nutrition” at 9:20
Data collection & analysis at 9:50
“Multicultural Misalignment” at 14:10
Digital Peer to peer healthcare at 18:34
Stupid Cancer & Instapeer.org at 22:41
“Care Hacking” at 26:40
“Accelerated Trial Sourcing” at 29:00

Visit our resources page for more valuable (and free!) resources on social media and digital health

Digital Health Illustrated launch at

Susannah Fox (formerly) of PEW Internet Research at 4:34 & 19:00

Matthew Zachary of StupidCancer.org at 22:41

Google Glass at 8:05

Apple HealthKit at 8:10

ePatient 2015 – Surprising Trends Changing Health Care (Affiliate link) at 8:39

Fard Johnmar LinkedIn

Social Media Tip from Ashleigh Verdier, Digital/Social Media Strategist and Content Marketing Specialist at ABB, North America. Here a a few of Ashleigh’s recommended link shorterners: Goo.gl, Ow.ly & Bit.ly

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CrowdFunding Cancer Research – Marty Smith

July 15, 2014 Janet Kennedy 00:34:22 7 Comments

Martin (Marty) Smith
Tech Cures Cancer

Martin (Marty) Smith is a serial entrepreneur and founder of an exciting initiative: Tech Cures Cancer Fund at the University of North Carolina Lineberger Cancer Center. He is also the founder of CureCancerStarter.org, one of the first crowdfunding websites for cancer research, working with five leading cancer research centers. He is also the founder and CEO of Curagami.com, a company whose marketing tools help SMBs curate and gamify content marketing to create profitable and sustainable online community. Oh, and he is also battling cancer.

Marty talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Realizing that he didn’t have the support group he needed to undergo an intensive cancer treatment he turned to the thing he knew best, the internet, and made his health journey public via social media. Rather than accept his situation as out of his control Marty made it his mission to raise funds for cancer research. The first challenge he undertook was a bicycle trip across the US that raised awareness of cancer known as “Martin’s Ride to Cure Cancer.” As he has battled his chronic case of Lymphocytic Leukemia he continued to challenge himself as a fundraiser and internet visionary by creating not one but two crowd funding foundations to support cancer research.

Listen to Marty’s story and tell me you are not amazed at his dedication, tenacity and resiliency.

Visit our resources page for more valuable (and free!) resources on social media and digital health

Martin’s Ride to Cure Cancer

Curagami website

Twitter @Curagami

Cure Cancer Starter

UNC Lineberger Tech Cures Cancer donation option (look at the bottom of the list).

Lineberger Cancer Center: Dr. van Deventer’s profile

Martin (Marty) Smith on Twitter: @scenttrail