HCSM

Jim Higgins – Intelligent Patient Communication

August 6, 2018 Janet Kennedy 0 Comments

Today’s conversation is with Jim Higgins, the CEO of Solutionreach. We were introduced by Lea Chatham, a healthcare writer and editor and the Director of Content Marketing for Solutionreach. Knowing my interested in healthcare communications, Lea suggested I speak with Jim about their platform and the need physicians practices have for intelligent patient communications.

I’m happy to be back behind the microphone after a hiatus to focus on building the Healthcare Marketing Network with my business partner Carol Bush. We’ll be covering what’s happening with our company in an upcoming episode.

Listen to the episode:

00:56 Intro: Meet Jim Higgins, CEO of Solutionreach
01:41 Solutionreach launched 17 years
02:21 About the Solutionreach platform
05:18 A patient portal: yes or no?
06:51 Comparative experience with other platforms
11:01 Managing your life as a healthcare worker
14:13 Keeping up with patient communication
17:32 Is this a clinical tool or marketing tool?
20:26 The need for content curating for healthcare practices
21:57 Describing the platform layout
25:01 Patient portal usage rates
26:56 Add-on or independent platform?
29:57 Millennial communications
33:36 Patient feedback on practices
36:01 Applying it to Facebook
39:46 Encouraging
43:45 Social Media Tip, Todd Eury, The Pharmacy Podcast. Twitter & the power of the Hashtag
44:39 Closing message: Healthcare Marketing Network – connecting healthcare and medical writers to companies and practices.

Presented by Healthcare Marketing Network Connect with Solutionreach

If you’re interested in learning more about the Healthcare Marketing Network or the Get Social Health podcast, contact Janet Kennedy (that’s me!) at [email protected] or connect with me on LinkedIn.

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Jeff Calaway – Creating a Hospital Newsroom

December 1, 2017 Janet Kennedy 0 Comments

Content creation is critical to an effective hospital marketing plan. On the Get Social Health podcast, I chat with Jeff Calaway about the creation of a newsroom-style PR department for Cook Children’s Hospital. By operating as a newsroom, the hospital communications team was positioned to take advantage of health-related stories in the news. To find out how listen to the podcast or drop in at the time stamps below.

00:51 Intro

01:18 About Jeff

04:09 Mobility & flexibility

07:35 Telling personal stories

10:07 Involving your staff

13:06 Evergreen vs live news

15:34 “Newsjacking?”

17:08 Timely posting on current events

20:12 Spontaneous vs oversight

24:20 Physicians who produce social content

27:19 Accuracy vs accessibility

28:32 End

29:18 Social Media Tip Mari Smith

30:01 Closing

Connect with Jeff:

Jeff Calaway, Senior Content Specialist:
Twitter: https://twitter.com/JeffCalaway
LinkedIn: https://www.linkedin.com/in/jeff-calaway-36097a74/

The Cook Children’s Marketing & PR Team

Justin Smith, Medical Advisor for Digital Health/Primary Care Innovator, Twitter: @TheDocSmitty
Wini King, AVP, Public Relations, Twitter: @PRKing1210
Missy Staben, Manager of Digital Communications, @Missy Staben
Kim Brown, Media Relations Specialist, Twitter: @KimatCook
Abigail Hodgson, Social Media Specialist, Twitter: flabigaill

The story doing well in India:

http://www.checkupnewsroom.com/5-days-of-fever-now-what-should-i-do/

India is their third biggest country in audience readership behind U.S. and U.K. The story now has more than 10k views since it was published in June 2015. It has more than 140,000 total views.

Our Selena Gomez Trilogy:

7 Questions Answered about a Kidney Transplant Surgery

http://www.checkupnewsroom.com/7-questions-answered-about-a-kidney-transplant-surgery/

8 facts about lupus

http://www.checkupnewsroom.com/8-facts-about-lupus/

13 Reasons Why You Should Be Concerned Your Child May Attempt Suicide

http://www.checkupnewsroom.com/13-reasons-why-you-should-be-concerned-your-child-may-attempt-suicide/

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#HCSM Tweet Chat Founder Dana Lewis

November 25, 2014 Janet Kennedy 00:43:21 0 Comments

Meet Dana Lewis, the founder of one of the most popular healthcare tweet chats, #HCSM. The Healthcare Communications Social Media Tweet-chat or “Hicksum” to those in the know (which I wasn’t). Dana, who has recently started a new job at Providence Health & Services, founded the first healthcare tweet-chat which often has over 1,800 tweets generated during the hour-long chat on Sunday nights ar 8:00pm Central time.

Our conversation covers a wide range of twitter topics from moderation to content development to how the tweet chat was founded.

Links:

Dana Lewis on LinkedIn

Dana Lewis on Twitter

#HCSM on Symplur

Twitter base: @HealthSocMed

Website archive

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Global Social Media – TweetChat Pioneer

September 2, 2014 Janet Kennedy 00:24:27 4 Comments

Dr. Gia Sison is a physician who recognizes the potential of social media to share content among fellow physicians and educate patients. Unusual? Maybe not in the US but as a practicing physician in the Philippines so is more than an early adopter, she is a social media pioneer. In our conversation we discuss how she started her social media journey by participating in Tweet chats happening in the US (12 hour difference). Dr. Sision joined with 3 other physicians in social media to promote the use of Twitter to engage her nation in healthcare advocacy.

In our conversation we discuss how she found Twitter through Stanford’s #MEDx chat and then joined the #HCLDR and #HCSM chats to engage colleagues around the world.

To follow along, here is a time stamp of our conversation:

00:00 Introduction
00:10 EHR 2.0 Advertisement
00:51 Opening
01:16 Welcome
01:52 Hey – Dr. Sison is in the Philippines!
02:26 Maritime health care & tele-medicine
04:00 How do you perform health care at sea?
05:05 Is there a similar HIPAA law in the Philippines?
06:00 What is the state of social media in the Philippines?
06:33 Help from @NurseFriendly & #healthxph
06:50 #HCLDR chat – #HCSM chat
07:30 Are you encouraging physicians or patients to enter social media?
08:05 Who is involved in Philippines Tweet Chats?
09:30 Are you using Twitter to teach health education or about using social media?
10:05 Are all your Tweet chats global?
10:48 WHO project
11:40 Youth and social media in the Philippines
12:40 What other social media platforms do you use?
13:06 How do you manage to be involved in so many US Tweetchats?
13:38 MEDx at Stanford
13:55 Social media used for physician promotion?
15:00 Using Facebook to educate about Ebola
17:02 Closer to Ebola in NC than the Philippines
18:00 Dr. Sison’s breast cancer journey
18:53 Patient privacy and social media. “A Culture of Shyness”
20:32 Mental Health Stigma
21:30 Social media goal – to drive in-person engagement
22:58 Dr. Sison “walks the walk”
23:20 Stanford’s MEDx program
24:35 Social Media is a great tool for learning
26:17 Social Media Tip from Theresa Robinson of Express Mobile Solutions “Keep it short and Sweet”
26:46 Close