HCSM

Jim Higgins – Intelligent Patient Communication

Today’s conversation is with Jim Higgins, the CEO of Solutionreach. We were introduced by Lea Chatham,  a healthcare writer and editor and the Director of Content Marketing for Solutionreach. Knowing my interested in healthcare communications, Lea suggested I speak with Jim about their platform and the need physicians practices have for intelligent patient communications.

I’m happy to be back behind the microphone after a hiatus to focus on building the Healthcare Marketing Network with my business partner Carol Bush. We’ll be covering what’s happening with our company in an upcoming episode.

Listen to the episode:

00:56 Intro: Meet Jim Higgins, CEO of Solutionreach
01:41 Solutionreach launched 17 years
02:21 About the Solutionreach platform
05:18 A patient portal: yes or no?
06:51 Comparative experience with other platforms
11:01 Managing your life as a healthcare worker
14:13 Keeping up with patient communication
17:32 Is this a clinical tool or marketing tool?
20:26 The need for content curating for healthcare practices
21:57 Describing the platform layout
25:01 Patient portal usage rates
26:56 Add-on or independent platform?
29:57 Millennial communications
33:36 Patient feedback on practices
36:01 Applying it to Facebook
39:46 Encouraging
43:45 Social Media Tip, Todd Eury, The Pharmacy Podcast. Twitter & the power of the Hashtag
44:39 Closing message: Healthcare Marketing Network – connecting healthcare and medical writers to companies and practices.

Presented by Healthcare Marketing NetworkConnect with Solutionreach

If you’re interested in learning more about the Healthcare Marketing Network or the Get Social Health podcast, contact Janet Kennedy (that’s me!) at janet@getsocialhealth.com or connect with me on LinkedIn.

 

 

Jeff Calaway – Creating a Hospital Newsroom

Content creation is critical to an effective hospital marketing plan. On the Get Social Health podcast, I chat with Jeff Calaway about the creation of a newsroom-style PR department for Cook Children’s Hospital. By operating as a newsroom, the hospital communications team was positioned to take advantage of health-related stories in the news. To find out how listen to the podcast or drop in at the time stamps below.
00:51  Intro
01:18  About Jeff
04:09  Mobility & flexibility
07:35  Telling personal stories
10:07  Involving your staff
13:06  Evergreen vs live news
15:34  “Newsjacking?”
17:08  Timely posting on current events
20:12  Spontaneous vs oversight
24:20  Physicians who produce social content
27:19  Accuracy vs accessibility
28:32  End
29:18  Social Media Tip Mari Smith
30:01  Closing

Connect with Jeff:

 

The Cook Children’s Marketing & PR Team

  • Justin Smith, Medical Advisor for Digital Health/Primary Care Innovator, Twitter: @TheDocSmitty
  • Wini King, AVP, Public Relations, Twitter: @PRKing1210
  • Missy Staben, Manager of Digital Communications, @Missy Staben
  • Kim Brown, Media Relations Specialist, Twitter: @KimatCook
  • Abigail Hodgson, Social Media Specialist, Twitter: flabigaill

The story doing well in India:

http://www.checkupnewsroom.com/5-days-of-fever-now-what-should-i-do/

India is their third biggest country in audience readership behind U.S. and U.K. The story now has more than 10k views since it was published in June 2015. It has more than 140,000 total views.

Our Selena Gomez Trilogy:

7 Questions Answered about a Kidney Transplant Surgery

http://www.checkupnewsroom.com/7-questions-answered-about-a-kidney-transplant-surgery/

8 facts about lupus

http://www.checkupnewsroom.com/8-facts-about-lupus/

13 Reasons Why You Should Be Concerned Your Child May Attempt Suicide

http://www.checkupnewsroom.com/13-reasons-why-you-should-be-concerned-your-child-may-attempt-suicide/

Dr Marketing Tips – Healthcare Marketing Explained

Dr Marketing Tips – Healthcare Marketing Explained

Inbound marketing continues to be a theme on Get Social Health as we welcome Corey Gehrold to the podcast. Corey is the Vice President of Client Strategy at Insight Marketing Group and is one of the hosts of the Dr Marketing Tips podcast. He has close to a decade of experience successfully marketing medical practices via traditional, virtual and inbound marketing methods. He has co-authored two books with Insight Marketing Group founder Jennifer Thompson. We have a great conversation about online marketing for the independent healthcare practice.

Reference Links:

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#HCSM Tweet Chat Founder Dana Lewis

Meet Dana Lewis, the founder of one of the most popular healthcare tweet chats, #HCSM. The Healthcare Communications Social Media Tweet-chat or “Hicksum” to those in the know (which I wasn’t). Dana, who has recently started a new job at Providence Health & Services, founded the first healthcare tweet-chat which often has over 1,800 tweets generated during the hour-long chat on Sunday nights ar 8:00pm Central time.

Dana Lewis marathonOur conversation covers a wide range of twitter topics from moderation to content development to how the tweet chat was founded.

 

Links:

Dana Lewis on LinkedIn

Dana Lewis on Twitter

#HCSM on Symplur

Twitter base: @HealthSocMed

Website archive

 

 

Global Social Media – TweetChat Pioneer

Dr. Gia SisonDr. Gia Sison is a physician who recognizes the potential of social media to share content among fellow physicians and educate patients.  Unusual? Maybe not in the US but as a practicing physician in the Philippines so is more than an early adopter, she is a social media pioneer. In our conversation we discuss how she started her social media journey by participating in Tweet chats happening in the US (12 hour difference). Dr. Sision joined with 3 other physicians in social media to promote the use of  Twitter to engage her nation in healthcare advocacy.

In our conversation we discuss how she found Twitter through Stanford’s #MEDx chat and then joined the #HCLDR and #HCSM chats to engage colleagues around the world.

To follow along, here is a time stamp of our conversation:

00:00 Introduction
00:10 EHR 2.0 Advertisement
00:51 Opening
01:16 Welcome
01:52 Hey – Dr. Sison is in the Philippines!
02:26 Maritime health care & tele-medicine
04:00 How do you perform health care at sea?
05:05 Is there a similar HIPAA law in the Philippines?
06:00 What is the state of social media in the Philippines?
06:33 Help from @NurseFriendly & #healthxph
06:50 #HCLDR chat – #HCSM chat
07:30 Are you encouraging physicians or patients to enter social media?
08:05 Who is involved in Philippines Tweet Chats?
09:30 Are you using Twitter to teach health education or about using social media?
10:05 Are all your Tweet chats global?
10:48 WHO project
11:40 Youth and social media in the Philippines
12:40 What other social media platforms do you use?
13:06 How do you manage to be involved in so many US Tweetchats?
13:38 MEDx at Stanford
13:55 Social media used for physician promotion?
15:00 Using Facebook to educate about Ebola
Ebola Symptoms17:02 Closer to Ebola in NC than the Philippines
18:00 Dr. Sison’s breast cancer journey
18:53 Patient privacy and social media. “A Culture of Shyness”
20:32 Mental Health Stigma
21:30 Social media goal – to drive in-person engagement
22:58 Dr. Sison “walks the walk”
23:20 Stanford’s MEDx program
24:35 Social Media is a great tool for learning
26:17 Social Media Tip from Theresa Robinson of Express Mobile Solutions “Keep it short and Sweet”
26:46 Close

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Contact Dr. Gia Sison:  LinkedIn, TwitterBlog

Stanford’s MEDx program

#HCLDR Chat

#HCSM Chat

Ebola Facebook page

Nurse Friendly – Andrew Lopez

Philippines colleagues in social media:

Dr Iris Isip Tan @endocrine_witch
Dr Remo Aguilar @bonedoc
Dr Narciso Tapia @cebumd