Healthcare Marketing

Inbound Sales for Healthcare Practices

July 19, 2016 Janet Kennedy 00:32:33 0 Comments

Digital Marketing and Inbound Sales

If I said “inbound sales for healthcare practices” would you know what I meant? Digital marketing has provided many new ways for physicians to attract new patients but with dozens of platforms and hundreds of choices to embrace online marketing is not for the faint of heart. Garett Smith, founder of the digital startup InboundMD knows the struggles of trying to tackle inbound marketing for healthcare. As a startup entrepreneur, his team has created a platform to help the independent healthcare practice manage the complex process of online digital marketing and inbound sales. Find out more by listening to the podcast or dropping in at the time stamps below.

00:00 Introduction
00:55 Meet Garrett Smith – Founder of InboundMD
01:25 Too many choices in marketing, not enough time
02:54 Independent Healthcare – 25% of medical practices still don’t have a website?
05:24 Old websites are just a billboard
07:01 Physicians just want to be physicians – Resistance is futile
09:40 Negative reviews are driving experience
12:30 How do you help the “digitally clueless”?
19:22 Is this an “all-in” platform? InboundMD
20:32 Is InboundMD a social management platform?
22:35 How do you teach social media? “Smart Hands”
24:53 If clients are not in social media, how are you reaching them?
26:57 How does your Startup weekend experience impact your platform?
31:21 Patty Enrado, HIMSS Media “Use Multiple platforms”
31:59 Please leave a review!

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Ed Bennett Hospital Website Consultant

June 14, 2016 Janet Kennedy 00:45:45 0 Comments

Ed Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below.

Mayo Clinic Social Media Summit 2016

00:00 Introduction
00:46 Meet Ed Bennett, Mayo Platinum Fellow & entrepreneur
02:00 Internet earliest adopter
04:09 Hospital website for University of Maryland
05:15 What didn’t work well?
06:40 Content marketing (before it was cool)
08:03 Does a website belong to IT or Marketing?
09:25 Chief Cook & Bottle Washer
10:20 WordPress or enterprise CMS
12:35 Knowing how to understand vendor landscape
13:45 The difference between a slick website and a good vendor
17:00 How much god a project run?
18:28 C-Suite explanations needed?
21:00 Physician Transparency Project
25:35 Hospitals in Social Media list
26:55 Reputation leads to business
28:25 Preparing for the death of digital advertising
33:55 Is the website the hub of marketing
34:47 How does digital and online presence impact population health?
36:16 Advising on digital and social media presence
37:21 Company goals & the healthcare vendor space
39:25 Healthcare: Slow decision making?
40:45 Market Vue Partners and Population Health
40:15 Hospital marketing tactics slow to change
43:33 Social Media Tip: Dr. Wendy Sue Swanson “When you’ve had a bad day…”
44:50 Social Media Ambassadors – Social Media support for Trade Shows and Conferences