Healthcare

social media for healthcare

Dr. Anonymous – Blogger, Podcaster, Early Adopter

September 23, 2014 Janet Kennedy Get Social Health, Podcast 00:36:25 6 Comments

Dr. Mike Sevilla, a practicing family practice physician, has one of the best known names (and voices) in social media. One of the original physician bloggers, Mike started blogging in 2005 under the nom de plume of “Dr. Anonymous.” As Mike recounts, pre-HIPAA physician blogging was generally under the radar using pseudonyms to allow physicians the ability to speak their minds and “rant” against the system. His perspective on the birth of healthcare social media is unique because he has established a presence in a number of media platforms including a personal website, a blog, a radio show, a podcast, Google Hangouts on air, Twitter and Facebook.

Links:

Grunt Doc Blog

Example of Grunt Doc rant from 2002: Consults and Pain

Dr. Anonymous’ first blog post: “Does this thing Work?”

Dr. Anonymous post from 2006: Safety of Anonymity

Dr. Anonymous’ blog feature on the FOX News Website

Dr. Mike SevillaFollow or Contact Dr. Mike Sevilla:

LinkedIn, Twitter, Facebook

Dr. Mike Sevilla: podcast

Dr. Mike Sevilla: website

Tweet Chats:

Breast Cancer Social Media Twitter Chat #BCSM
Meets Mondays 9pET
Medical Education Twitter Chat #MedEd
Meets Thursday 9pET
Hospice and Palliative Medicine Twitter Chat #HPM
Meets Wednesdays 9pET
Diabetes Social Media Chat (mainly patient twitter chatters) #DSMA
Wednesdays 9pET

Visit our resources page for more valuable (and free!) resources on social media and digital health.

 

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social media for healthcare

A Challenge to Cancer… and Healthcare from Stupid Cancer

August 26, 2014 Janet Kennedy Get Social Health, Podcast 00:32:20 0 Comments

Challenges. Facing them, beating them, issuing them. Matthew Zachary of Stupid Cancer does not take life as it comes. After facing life-threatening pediatric brain cancer at age 21 in 1995, Matthew found that a lack of resources made his cancer battle hard and lonely. He beat a six-month survival prediction to continue his college career, regain the ability to play piano and committed to making the battle against cancer for teens “suck a little less.”

Matthew founded Stupid Cancer in 2007 as a non-profit organization to empower those affected by young adult cancer through innovative and award-winning programs and services. They are the nation’s largest support community for the under-served population and serve as a bullhorn for the young adult cancer movement.

Matthew ZacharyLaunching in September 2014 in a beta, Stupid Cancer has developed an app that will connect teens with other teens anonymously. To hear more about the launch of Instapeer, tun in to the episode.

Follow the conversation with the time stamp of the episode below:

00:00 Intro
00:30 Advertisement: EHR2.0 HIPAA and Security Compliance
01:25 Meet Matthew Zachary
02:18 Fard Johnmar & the ePatient
03:28 Angry patients
05:00 Teens in the healthcare system
06:38 Nothing’s connected
07:38 80% of teens with cancer are treated in a rural setting
08:16 Chemo is chemo
08:32 How can teens connect with each other
10:35 Online forums are intimidating
11:07 What would a teen use to connect with other teens
Instapeer11:30 Instapeer – Free mobile app to connect teens and young adults to each other
12:00 Build for the teen, not their dad
14:15 We “make it suck a little less”
14:45 Beta launch requirements
15:55 Matthew’s cancer journey & launch of Stupid Cancer
18:47 Closing the gap
19:35 “Nothing had changed in the survival rate for teens in 10 years and that’s not OK’
20:15 Depression and teens with cancer
22:00 Living with, through and beyond cancer
23:05 18 years cancer free – not cured
24:00 What is Stupid Cancer
25:33 We deserve to be treated age appropriately
26:20 Where does your content come from
27:55 CancerCon
29:55 How are healthcare professionals and companies dealing with digital health
30:45 Digital health startups are a colossal waste of time
31:54 The digital health world does not know it’s audience
33:00 Challenging the digital health entrepreneurial hierarchy
34:32 Social Media Success Tip from Clarissa Schlistra

Visit our resources page for more valuable (and free!) resources on social media and digital health:

StupidCancer.org

Instapeer.org

CancerCon

Health 2.0

Fard Johnmar & “ePatient 2015 – 15 Surprising Trends Changing Health Care”

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social media for healthcare

Patient Recruitment – Scott Vaughan Episode 11

July 25, 2014 Janet Kennedy Get Social Health, Podcast 00:25:06 0 Comments

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Patient recruitment for clinical trials is challenging work. The advent of a fractured media market in the 1980’s and 1990’s complicated an already complicated patient recruitment process. With the arrival of multiple social media channels the choices for media buying is split even more and budgets for patient recruitment are decreasing. Clinical Trials are something that the general public does not know very much about so it was a great opportunity to get a peek inside the process from Scott Vaughan of Merge LLC.

Scott VaughanListen to the whole episode or drop in at some of the major discussion topics.

How does clinical trial recruitment work? 3:50

How do you market a study to potential  participants? 7:05

Is there a place patients can go to to identify their condition/illness?  11:00

Technology limitations in clinical trials 15:00

Pharma’s exodus from Facebook 17:30

Data privacy & HIPAA 18:30

Recommendations for healthcare not in social media 21:45

Visit our resources page for more valuable (and free!) resources on social media and digital health

Scott Vaughan on LinkedIn

Merge LLC on LinkedIn and website

Social Media Tip from April Culver of Johnston Health on LinkedIn and website

 

 

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social media for healthcare

Teen Cancer e-Patient Clarissa Schilstra

July 8, 2014 Janet Kennedy Get Social Health, Podcast 00:24:44 1 Comment
Cancer Survivor & Founder of teen-cancer.com

Cancer Survivor & Founder of teen-cancer.com

It was a great pleasure speaking with Clarissa Schlistra, a two-time Acute Lymphoblastic Leukemia survivor, college student, e-Patient and founder of teen-cancer.com. When I see the term “two-time…” I want to fill in the blanks with “…Heavyweight Champion of the World!” In Clarissa’s case, it’s an apt moniker because she has not only fought and won a tough battle with cancer, it has made her stronger and dedicated to helping other kids and youth in the same fight. As you will hear in our discussion, there is a unique challenge for teens undergoing treatment for a health issue. They are too old for toys or clowns but facing the challenges of growing up in a situation where there are very few other teens to interact with in person.

Clarissa found a resource while she was ill in Care Pages, a free website that enables patients and their families to connect online to give updates, send and receive messages. She was able to find other patients her age who shared valuable tips on dealing with her situation.

Visit our resources page for more valuable (and free!) resources on social media and digital health

Our Social Media Tip comes from Allison Carter, a freelance writer and content strategist at AllisonBCarter.com. Alison recommends “Engage, Social Media is about creating community.”

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social media for healthcare

Casey Korinchock – Patient Engagement

July 1, 2014 Janet Kennedy Get Social Health, Podcast 00:24:40 0 Comments

Get Social Health takes a look at patient engagement platforms during an interview with Casey Korinchock. Casey is the Marketing Manager for Axial Exchange, a software solutions company that creates engagement platforms for hospitals. She first started working with hospitals in a private-equity backed startup in New York helping health systems improve their health care services in the home started working with Axial Exchange about a year ago.

During the course of our interview we discussed a new survey,  “100 Best Hospitals for Patient Engagement” recently released that was a partnership between Becker Hospital Review and Axial that rated hospitals on their patient engagement. Unlike previous surveys, this report was based on four metrics: Hospital Re-admissions, Patient Satisfaction, Patient Education and Self-Care tools and Social Media Engagement.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

About Axial: Axial Exchange helps patients help themselves. They are a software solutions company that creates engagement platforms for hospitals and are focused on creating a connection between them and a patient for the 99% of the time they are away from the health system. Axial Exchange offers a patient-facing mobile application, a provider-facing population dashboard along with consulting services. They believe a patient that is more engaged in their health is more loyal, has higher HCAHPS and is proven to have lower readmission rates. Axial has 12 health system clients representing more than 50 individual hospitals and out-patient facilities.

Social Media Tip from Amy Avery, Free-lance Healthcare Writer and owner of Amy Writes: “Have an schedule for content.”

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social media for healthcare

Dr. Holly Peek, Mental Health Expert & @PsychGumbo

June 15, 2014 Janet Kennedy Get Social Health, Podcast 00:25:47 1 Comment

Janet Kennedy, Host of Get Social Health interviews Dr. Holly Peek, Psychiatrist, podcaster, television commentator and Resident Physician.

Dr. Peek graduated from Tulane University School of Medicine and Tulane University School of Public Health and Tropical Medicine in May 2012 with dual degrees, Doctor of Medicine and Master of Public Health concentrating in Global Community Health and Behavioral Sciences. She is currently a Tulane resident physician in psychiatry working in the hospitals and clinics of New Orleans.

social media for healthcareAs a medical student, Holly was the originator, producer, and host of the health and medical radio segment, Holly on Health, for WTUL Radio, New Orleans, interviewing local, state, and national experts on health and healthcare related topics for Generation Y. She also maintained a Holly on Health blog and social networking sites.

In January 2013, she retired Holly on Health and revamped her health column as Psych Gumbo. Along with the Psych Gumbo health column, she co-hosts and produces a Psych Gumbo talk show on WTUL Radio, focusing on mental health for the Tulane and New Orleans community.

Janet and Holly talk about mental health, social media and how to impart information on a sensitive topic such as mental health via social media.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Dr. Holly Peek’s website: PsychGumbo.com

Blast from the past: Holly on Health

Psych Gumbo Radio Show

Our Guest Social Media Tipster: Shaka Jordan.

Appreciation to guest Dr. Holly Peek, for her insights and information.

Intro and closing voice artist Donovan Corneetz 

Tulane University student newspaper The Hullabaloo

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