The Future of Mobile Health

What does the future hold for mobile health?

That was the question posed by Rick Smith, Editor of the WRAL TechWire to some of the most innovative and visionary digital health companies in the Triangle. From individuals monitoring their daily steps via a wearable device to scientists gaining the ability to harness the power of big data on a massive scale, advances in mobile health are both exciting and a bit unnerving.

On September 27, 2016, WRAL TechWire invited senior executives of Axial Health, Valencell, Validic, MobileSmith, Medfusion and RelyMD the Executive Exchange to share their thoughts. During the second panel on data security and legal issues, we heard from executives from Parker Poe, MCNC, Wyrick Robbins and Duke Health.

I had the pleasure of live-Tweeting the program and also captured some audio from some of the speakers and attendees. Give a listen to the voice of The Future of Mobile Health.

Podcast Guests (in order of appearance):

WRAL TechWireBrent Anthony, Practimage

Kim Labow, Medfusion

Chris Beal,

Chris Edwards, Validic

Elizabeth Johnson, Wyrick Robbins

Rob Leandro, Parker Poe

Rick Smith, WRAL TechWire



Canadian Healthcare Practice Management

Jean Eaton lives north of the border and consults with physicians and healthcare providers on Canadian healthcare practice management. While there are differences in how the Canadian national health system is set up, practices are still businesses and often need help. Information Managers, lead by Jean Eaton is the go-to resource for small healthcare practices in Canada. In our interviews, Jean and I discuss the differences and similarities between US and Canadian practice management. Catch our conversation or drop in on the time stamps below. Get to know Jean at her social media profiles also listed below.

Jean Eaton 00:00 Introduction
00:45 She’s a Jack of all trades
02:30 Get to know Information Managers LTD
03:55 Canadian Privacy legislation (HIPAA)
05:05 Are Canadians as litigious as Americans?
06:00 Can you set up a practice anywhere?
06:54 Licensing by Province or country?
07:33 What kind of services do you offer?
09:05 Are there differences between types of practices?
10:00 How varied are the tools and services you provide
12:35 Employment recruitment
13:30 Do you offer marketing and social media services
13:50 Are healthcare providers adopting social media in Canada?
15:55 Physicians could be the source of information patients seek
16:20 What’s the challenge – doing too much social media or not following through?
18:29 Gee, Canada is huge!
19:35 Is tele-Medicine being used in Canada?
21:11 Physician Referral patterns include consumers
22:20 Are clients project based or retainer?
24:03 Membership site – Content on demand, hybrid webinar-podcasts
28:38 Online marketing & repurposing content
30:58 Janet will be a guest on Jean’s webinar June 9th
31:45 Shereese Maynard – “Find your hashtags” Shereese in Twitter
32:15 Tell me what you think! Tweet to me @GetSocialHealth

Social Content Solutions

Social Media sites for Information Managers:

Dental Digital Marketing Tips

We haven talked about dental digital marketing in a long time so I reached out to Heather King, Social Media Director at Infinity Dental WebHeather manages everything digital from strategy to social media execution. I promised at the beginning of the year I would bring more small practice marketing experts to the podcast. Heather was full of great tips and suggestions and we had an enjoyable conversation. Listen to our conversation or drop in at the time stamps below:

00:00 Introduction
01:15 Meet Heather King, Social Media Director, Infinity Dental Web
02:00 Dentists “get” marketing
03:20 Dentists tend to be “social IRL”
04:02 Dr. David Hall, Founder of Infinity Dental Web
05:20 Tech savvy healthcare entrepreneurs
Infinity Dental Web07:00 Mobile friendly websites
09:00 What happened to m.website addresses?
09:28 Hard-coded websites send an “outdated” image
10:00 Are you proud of your website?
11:01 What does a high-converting website have?
12:40 How often should a dental practice be blogging?
14:27 Not every post has to be clinical
15:21 Sharing an “inside look” into the practice is interesting
17:55 Dental practices are more informal in social media

The Zombie Apocalypse

20:00 Patients in social media
21:43 HIPAA and patient posted photos
22:55 What platforms are dentists using?
24:55 Using video (Shoutout to Dr. Isaac Porter)
27:00 Facebook Live – with video tips!
28:48 Advice for social media
29:50 Don’t post cartoons. Watch for copyrighted material.
30:40 Social Media Tip: Jared Johnson of the Health IT Marketer Podcast – Share the social love
31:15 Social Content Solutions – Social Media content for the small healthcare practice. A new program from Get Social Health Academy.

Grab Heather’s Video tips! 7 Tips For Social Media Videos 85×11

Find Heather:

HIPAA 411 from EHR2.0

“We have nothing to fear except fear itself.” While the words of Franklin Delano Roosevelt may be perfectly appropriate for a discussion of HIPAA and data security, that does not stop healthcare organizations from being very, very concerned. Sadly, many healthcare organizations are not entering social media because of concerns about violating HIPAA. I am joined on the podcast by Srini Kolathur, HIPAA Compliance Coach at EHR2.0, a compliance, training and education consultancy. Srini and I know each other through social media training via webinars (disclosure: Get Social Health is a trainer and content author for EHR2.0). I realized that I had never had an HIPAA compliance expert on the podcast so I put on my curiosity hat and asked a lot of questions. Give a listen to the podcast or drop in at the time stamps below:

00:00 Introduction
00:47 Meet Srini Kolathur of EHR2.0
HIPAA is coming02:06 EHR2.0 – Web 2.0
02:50 What do you do as a Coach for EHR2.0?
03:17 Do you have to follow HIPAA if you don’t have EMR?
05:25 Does HIPAA apply to every company, not just healthcare?
06:28 HIPAA and photography example?
07:51 Photography Consent Form
08:58 How do you get a HIPAA Certification?
16:56 Once and done?
18:10 Do I need a HIPAA compliance company on retainer?
20:45 Does a BAA protect the vendor or the physician?
22:12 Do vendors need to be trained in HIPAA compliance?
23:38 What happens with the reports when they are completed?
24:55 Would completing the forms protect a practice in the case of a breech?
27:30 “Wilful Neglect”
29:28 Is it the same process for a small practice versus a hospital?
31:18 How long does a HIPAA assessment take?
32:00 Worth the time and effort
32:30 “Ounce of prevention”
32:44 Social media not being taken seriously
34:55 Don’t let HIPAA hold you back from being in social media
35:18 Launch of Get Social Health Academy courses!
37:07 Laura Klarman – “Friday Funny”
37:37 Tell us what you would like to hear!
Visit get Social Health Academy for social media courses on social media for the healthcare practice.

Managing Social Media Complaints

Managing social media complaints for a health system can be terrible and no fun. Unless you’re Amanda Changuris who thrives on the personal contact and knowing she is helping people. In our conversation Amanda relates her process for being engaged with patients and her community via Twitter. She also shares a few stories of patients (or their friends and families) who were very unhappy and how she and the social media team at Highmark Health resolved those concerns. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction to Amanda Changuris
00:43 Amanda’s background in TV news
03:21 Social Media at Highmark
04:37 Who does the writing?
05:13 Highmark’s social media presence & team
06:20 What’s the procedure for managing social media complaints?
08:05 Your response time is WHAT? Are you married to social media?
10:28 What should normal people expect for response time?
Speaking at the Mayo Clinic Social Media Summit11:48 Does speed of response impact others?
13:20 No Scripts! Honor their time
13:38 The ChaCha Response
16:20 Schedule Content timing to maximize engagement time
17:43 Personal vs. Personal
19:05 When is the handoff from social?
21:30 What if a family member releases HIPAA info?
24:31 Coordinated complaints: #DontDenyKevin
30:01 Who are you reaching?
31:00 Flies – Vinegar – Honey
31:45 Twitter and 10,000 words
34:00 140 characters and balancing the length of response
35:21 “Won over with Fancy Cupcakes”
39:35 Takeaways: Suggested responses
42:20 Sneak Peek: Flying Solo
43:15 Social Media Tip: Dr. Elizabeth Murray

Highmark Social Media Properties:
Highmark Health LinkedIn company page
Highmark Health Social Media Team
Visit our resources page for more valuable (and free!) resources on social media and digital health.

David Harlow IS @Healthblawg

David Harlow is a healthcare lawyer and well-know in healthcare social media circles with his blog and Twitter persona @healthblawg. He joined Get Social Health to talk about marketing and patient privacy, HIPAA and social media. You’ll want to listen to the whole episode but to listen to specific parts again follow the time stamp below:

social media for healthcare00:00 Introduction
00:38 Meet David Harlow
01:28 How do you commicate in 140 characters?
03:57 Healthcare Law
05:05 Our requisite disclaimer
05:26 Why is patient data private?
06:20 Privacy law and individual states
07:27 “Whatever is the most protective of a patient’s privacy, wins.”
08:50 Is anything a patient shares fair game?
10:44 The more you deindentify data, the more you lessen its value.
13:05 Violation: ER MD In Rhode Island
17:00 HIPAA and Social Media Fines
19:00 Separating political statements on a nonprofit hospital blog
20:35 Intermediate sanctions
20:44 NLRB – Employee right to complain
23:15 Obligation to train
24:25 Social media policy – Don’t assume
25:50 “Practice Preventive Law.” Audits by Office for Civil Rights
26:50 Social Media Policy ; One Size does not fit all
28:47 Do you need a social media policy if you only have a website?
30:10 Facebook, marketing lists and email targeting
34:56 Marketing was addressed specifically by the HITECH Act
37:35 The HealthBlawg
39:55 The difference between Lawyers and Physicians online
41:50 “Blog Carnivals”
45:15 Advice to get started in social media.
48:17 Social Media Tip: Sally Okun of Patients Like Me “Contribute your data”

Below are links to a number of David’s blogs, projects and social media activity:social media for healthcare