Andy Sernovitz: Health Health

Andy Sernovitz, Health is one of social media’s earliest voices. From “Damn, I wish I’d Thought of That!” to, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs and Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.

Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:52 Solution to Pollution
02:45 Doctors are scientists
03:10 Meet Andy Sernovitz, community builder
04:45 Health
05:10 Membership for senior hospital social media only
05:50 “Circle of Trust” for Hospital social media marketers
06:30 What are Hospitals concerned about?
07:35 Actions you can take
08:50 Community building among peers
09:41 Sharing about internal issues
11:08 Managing multiple social media presences
12:48 Is there any master tool to update all online sites?
14:28 Discussing emergency response
16:36 Who is in the community?
17:45 Diversity of backgrounds in the community
19:19 How many hospitals in the community?
19:45 How many people can join Health?
20:15 Peer Backup network
20:40 Formerly known as The Blog Council
21:25 What other verticals need a community?
21:31 Do you hire a subject matter expert to moderate?
22:18 Jeff Casale – Community Leader for Healthcare
22:59 Community wrangler
23:43 We love to tell our member stories
24:24 “Damn, I wish I’d thought of that!”
24:56 Didn’t drink the cool-aid?
25:55 Are there discussion of tactics
27:09 Talking about marketing getting to the C-suite table?
27:39 Reviews, ratings, and word-of-mouth
29:52 HCAPS and Consumer reviews
31:22 Who should respond to a review – Physician or Admin?
32:32 Jay Baer “Hug Your Haters”
34:15 Mayo Clinic Social Media Summit
35:52 Social media to express joy and pain
37:25 Social Media Tip: Watch out for Political statements
37:57 Social Content Solutions and other Services for healthcare

Find Andy Sernovitz


From Yellow Pages to Google My Hospital

Healthcare organizations have always had a challenge keeping their location, service and department information accurate and up-to-date in directories, whether it’s in the Yellow Pages or Google’s search engine. HCCG Inc President Cynthia Newton joins the Get Social Health podcast to bring us up-to-date on why hospitals are still spending many thousands of dollars on their Yellow Pages accounts every year. To compound the challenges, Google local brings a whole new level of complexity to managing their data. Hospitals and large physician practices have so many phone numbers, addresses and physician contact information to manage that it’s hard to keep them straight, let alone organized and accurate.

Cynthia’s company has served hundreds of healthcare clients is auditing their Yellow Pages accounts and managing their Google listings. She shares an inside look at the nitty-gritty of how to keep up with all the details of online listings. We also spoke about online physician’s directories,  ratings, reviews and reputation management but our conversation ran so long I’ll bring you the rest in another episode.

Lunch and LearnCynthia is also a Board Member of CHPRMS (Carolinas Healthcare PR & Marketing Society) and will be presenting a webinar on September 16, 2015 on this subject. Click this link to sign up. The webinar is free and open to all.

Listen in to the first half of our conversation or drop in at the time stamps below:

00:00 Introduction
01:10 HCCG Founded
01:50 The skinny on Yellow Page, Super Pages
02:30 How do the Yellow Page listings work?
04:45 What is your process in managing Yellow Page adds for clients?
~09:10 Directory confusion – 100 Healthcare listings
12:00 Keeping up with the Jones’. Why are large YP contracts still a part of Healthcare budgets?
13:58 Who pays the bills?
17:02 Shifting to online directories & Google
17:55 Where do the online listings come from?
22:30 Google My Business. Claiming your business listings
25:59 Bulk account verification – Minimum of 10 locations
31:00 Recovery branded search – 75% of Google searches.
34:20 Whose information source takes precedence – Google or the location?
35:35 Wikipedia as source description
36:40 Google Plus pages – what’s up with that?
42:25 Social Media Tip: Ron Petrovich of Mayo Clinic – Take 60 seconds.

Visit our resources page for more valuable (and free!) resources on social media and digital health.