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The Social Check-up

Social Check-up for Pharma with Ogilvy Healthworld

November 1, 2016 Janet Kennedy Get Social Health, Podcast 0:40:30 0 Comments

Social Check-up for Pharma

In 2015 I interviewed Becky Canvin and Rick Evans of Ogilvy Healthworld about the state of Pharma and Social Media. The results reflected an industry that was cautious, risk-adverse and a little stiff. A lot has changed in the Pharma Social Media world with more Pharma companies embracing social media. In light of this growth in the use of social media, the team at Ogilvy Healthworld joined me for a conversation about what has changed and what additional factors they examined.

Joining my original guests, Becky and Rick are Philippa McClure, Sr. Account Manager with Ogilvy Healthworld and from Pulsar, Sameer (Sam) Shah.

Join our conversation and be sure to check out the report via the links below.

About the Social Check-up

The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in partnership with Pulsar. Combining Ogilvy’s strategic expertise with Pulsar’s cutting edge data platform, The Social Check-up explores the latest trends in healthcare and pharmaceutical social media.

Ogilvy HealthworldAbout Ogilvy Healthworld

Ogilvy Healthworld is an expert health communications community. We build social strategies and programmes to change health behaviors; ultimately inspiring better health outcomes based on our strong scientific, social media and healthcare expertise.

About Pulsar

Pulsar’s software platform allows you to understand any audience, market, trend or conversation in great detail. An incredibly powerful tool that helps you solve a wide range of marketing challenges. Pulsar is available as a subscription to set up your own searches, or through our experienced team of researchers who can deliver the insights for you.

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social media for healthcare

Global Social Media – TweetChat Pioneer

September 2, 2014 Janet Kennedy Get Social Health, Podcast 00:24:27 4 Comments

Dr. Gia SisonDr. Gia Sison is a physician who recognizes the potential of social media to share content among fellow physicians and educate patients.  Unusual? Maybe not in the US but as a practicing physician in the Philippines so is more than an early adopter, she is a social media pioneer. In our conversation we discuss how she started her social media journey by participating in Tweet chats happening in the US (12 hour difference). Dr. Sision joined with 3 other physicians in social media to promote the use of  Twitter to engage her nation in healthcare advocacy.

In our conversation we discuss how she found Twitter through Stanford’s #MEDx chat and then joined the #HCLDR and #HCSM chats to engage colleagues around the world.

To follow along, here is a time stamp of our conversation:

00:00 Introduction
00:10 EHR 2.0 Advertisement
00:51 Opening
01:16 Welcome
01:52 Hey – Dr. Sison is in the Philippines!
02:26 Maritime health care & tele-medicine
04:00 How do you perform health care at sea?
05:05 Is there a similar HIPAA law in the Philippines?
06:00 What is the state of social media in the Philippines?
06:33 Help from @NurseFriendly & #healthxph
06:50 #HCLDR chat – #HCSM chat
07:30 Are you encouraging physicians or patients to enter social media?
08:05 Who is involved in Philippines Tweet Chats?
09:30 Are you using Twitter to teach health education or about using social media?
10:05 Are all your Tweet chats global?
10:48 WHO project
11:40 Youth and social media in the Philippines
12:40 What other social media platforms do you use?
13:06 How do you manage to be involved in so many US Tweetchats?
13:38 MEDx at Stanford
13:55 Social media used for physician promotion?
15:00 Using Facebook to educate about Ebola
Ebola Symptoms17:02 Closer to Ebola in NC than the Philippines
18:00 Dr. Sison’s breast cancer journey
18:53 Patient privacy and social media. “A Culture of Shyness”
20:32 Mental Health Stigma
21:30 Social media goal – to drive in-person engagement
22:58 Dr. Sison “walks the walk”
23:20 Stanford’s MEDx program
24:35 Social Media is a great tool for learning
26:17 Social Media Tip from Theresa Robinson of Express Mobile Solutions “Keep it short and Sweet”
26:46 Close

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Contact Dr. Gia Sison:  LinkedIn, Twitter, Blog

Stanford’s MEDx program

#HCLDR Chat

#HCSM Chat

Ebola Facebook page

Nurse Friendly – Andrew Lopez

Philippines colleagues in social media:

Dr Iris Isip Tan @endocrine_witch
Dr Remo Aguilar @bonedoc
Dr Narciso Tapia @cebumd

 

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social media for healthcare

Social Media for Physician Practices – Episode 12

July 29, 2014 Janet Kennedy Get Social Health, Podcast 00:31:52 1 Comment

The social media holdouts in healthcare tend to be the small to medium sized physicians practices. In order to share some ideas about how to manage a social media presence, Get Social Health reached out to Proclaim Interactive for their insights. Proclaim Interactive president Spence Hackney and Shelley Heinrichs, Project Manager and Social Media Marketing Strategist were very candid and shared some great ideas in managing a healthcare social media presence.

Spence HackneyHere are some highlights of our conversation:

How do you get the C-Suite on board? 4:00

How do you track ROI? 5:30

Reputation management 6:45

Yelp 9:01

Patient as consumer: 10:00

New practice process: 10:27

Managing social media 12:30

How do you determine platform goals for your clients? 16:30

Shelley HeinrichsDo you do HIPAA/Privacy training? 20:30

Are you monitoring 24/7? 22:00

What do see as the difference between social media for a hospital vs. a physician’s practice? 25:00

What tool do you use to manage clients? 26:30

Reporting analytics 27:37

Social Media Tip from Lauren Dickens of Angel Oak Creative

Visit our resources page for more valuable (and free!) resources on social media and digital health

Proclaim Interactive

Spence Hackney

Shelley Heinrichs

Sprout Social 

Here are a few of Proclaim Interactive’s clients if you want to check out their work:

 

 

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social media for healthcare

Pinterest Expert Alexandra Tursi

June 24, 2014 Janet Kennedy Get Social Health, Podcast 00:35:18 2 Comments
Social Media Strategist Fletcher Allen Health Care

Social Media Strategist
Fletcher Allen Health Care

The mission of Get Social Health is to bring you stories of social media practitioners actively working in social media for healthcare. In guest Alexandra Tursi we have a heavy hitter. Alexandra Tursi is a social media strategist at Fletcher Allen Health Care in Burlington, VT.  Alexandra directs the social media program for Vermont’s largest employer, including management of blogs, Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and Instagram. She’s responsible for strategy development, tactical expertise and execution, and measurement of social programs.  Her role includes directing social media education efforts internally, managing social media analytics and supporting the marketing and communications team via social media. Alexandra is also a member of the Mayo Clinic Social Media Network.

While Alex is a multi-talented marketer, it is her expertise in Pinterest that brought her to Get Social Health as a guest.

We had a great conversation so be sure to listen to the podcast. In preparation Alex also answered a few background questions, some of which we didn’t get around to covering in our discussion. Check out the blog post with her answers here.

Social Media Tip Guest: Our “tipster” this episode is Will Hardison of Fanbase. Thanks Will!

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Social Sprout

WooBox

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