intrapreneur

Melissa Kennedy – 48 Innovate

Innovation to drive results – in 48 hours

Joining me on the Get Social Health podcast is my friend and colleague, K. Melissa Kennedy. Melissa and I worked together on the Triangle Interactive Marketing Association and Startup Weekend.  We have a lively and educational conversation about bringing an innovation mindset and experience to healthcare through 48 Innovate.

K. Melissa Kennedy parlayed many years of experience working for and building successful companies into a unique process for harnessing hidden assets inside organizations and turning them into big-idea-generating, $1-billion-revenue-producing resources. (Spoiler alert: It’s the people.) She’s an internationally acclaimed expert, happy to share the not-so-secret actions that have led to impressive outcomes for Fortune 100 corporations, start-up companies, and entrepreneurs. Melissa’s first book The Innovation Revolution: Discover the Genius Hiding in Plain Sight published in March 2017. It’s the essential guide for 21st-century leaders to deliver rapid results within the enterprise through INTRApreneurship – entrepreneurship on the inside.

Listen to our conversation or drop in at the time stamps below:

01:00  Introduction

01:38  Tell me about yourself
01:58  Why write a book?
02:30  Journey to now
04:09  Startup philosophy for a multinational
05:23  What departments had you worked with?
06:21  How is this not just another 48 hours?
48 Innovate08:52  Tracking early programs
09:23  C-Suite or sour?
11:23  Breaking down peer barriers
14:07  Cultivating creativity
16:37  How many projects?
19:09  Skin in the game
21:55  Judges
23:01  Let’s talk about healthcare
24:06  Risk required
26:16  Leading in change
28:16  CIO’s in all seriousness
30:47  Exercise your innovation
32:38  Frequency of innovation indoctrination
34:47  Blueprint to innovate
37:44  Oh right, your book!
38:41  End
39:24  Wendy Sue Swanson SMT
40:34  Closing

Contact K. Melissa Kennedy