Kaiser Permanente

Chief Digital Officer for Healthcare

October 20, 2015 Janet Kennedy 00:38:47 1 Comment

Transitioning into the realm of digital marketing and new media has been a challenge for many healthcare institutions. Often senior leadership has little experience utilizing social media channels and is managing a number of different marketing agencies. Enter Keith Boswell, Chief Digital Officer for hire. Keith Boswell is the President of Perceptint, a consulting firm that specializes in helping health systems and other companies bridge the gap when creating or managing a digital marketing strategy. Keith is also an author of two e-Books, “Digital Marketing for Healthcare” and “Creating a Digital Marketing Strategy.” If that’s not enough, he is a fellow podcaster, host of the “CDO -Chief Digital Officer Podcast.” Listen in to our conversation about digital strategies and healthcare or drop in at the time stamps below.

00:00 Introduction
00:45 So may ways to connect
01:37 Patients are not patient
02:52 Social Listening
03:35 Who is Keith Boswell – Chief Digital Officer?
04:35 Kaiser-Permanente Digital Strategy
06:10 Agency models don’t always translate to healthcare
09:37 Digital decisions by people who don’t use digital
11:23 Educating the C-Suite – Where are the conversations taking place?
12:40 Dialiang for your lawyer reputation management
13:39 The reputation stages of grief
16:38 A Rose (or Review) by any other name
18:46 A hospital is not a restaurant
19:21 Trusting the agency to lead digital
22:38 Does digital carry a higher expectation for ROI than traditional media?
25:05 Risk adverse to digital
25:49 Author of an eBook “Digital Marketing for Healthcare”
27:43 Yelp! Pilot
30:02 Claim your local space – Weighted toward places with more reviews
33:15 He’s a podcaster too! “CDO-Cheif Digital Officer Podcast”
36:04 Social Media Tip: Amanda Changuris, “Making it right”

Digital Marketing for Healthcare
http://www.amazon.com/Digital-Marketing-Healthcare-Professional-Strategies-ebook/dp/B00NTC4BCO/

Creating a Digital Marketing Strategy
www.amazon.com/Creating-Digital-Marketing-Strategy-Professional-ebook/dp/B00PPPTUAQ/

Your CDO Radio subscription link
https://itunes.apple.com/us/podcast/your-cdo-radio-marketing-operations/id988427935?mt=2

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Podcast: Play in new window | Download

The Walking Gallery – Personalizing Patient Stories

Regina Holiday faced a medical crisis – her husband Frederick’s cancer diagnosis – and found that the patient’s experience, input or feedback had no place in the healthcare system. After the death of her husband, Regina resolved to speak out about patient advocacy the best way she knew how; with her art. She painted a mural on a gas station in Washington, D.C. illustrating her husband’s health journey titled “73 Cents” (the cost per page of obtaining your medical health records in the state of Maryland). Regina founded a patient advocacy movement, “The Walking Gallery” for which medical providers and advocates wear “patient story” paintings on the backs of business suits. The Walking Gallery appears at medical conferences, healthcare institutions and health events to draw attention to the need for patient voices to be a part of healthcare processes and systems.

To hear more about Regina’s story listen to the podcast or drop in at the time stamps below:

00:00 Introduction
00:45 Meet Regina Holliday, patient rights advocate
01:20 Regina’s story
02:50 Can art impact healthcare reform?
03:30 Finding ePatients online
04:27 Creating a 17′ x 70′ mural
06:50 A BP Believer
07:40 “I did not fit in” The start of The Walking Gallery
09:00 Kaiser Permanente display
10:00 How long does it take to create a Jacket
13:18 Accolades and calling out healthcare
14:20 Art can start a movement
15:50 ePatient Dave, Dave deBronkart
16:29 Meaningful Use, Stage 2 – the disconnect
17:21 Open Notes – and adding to a patient’s records
20:30 Part of the solution
22:02 Giving into the lack of change
22:35 Mental locks to change
23:20 Regina Holliday – everywhere
23:44 Social Media Tip: Lisa Ramshaw: “Think big”