Jess Columbo – Mistakes from a Billion Dollar Launch
They say that we learn by our mistakes but wouldn’t we rather learn by other’s mistakes? Jess Columbo of MedEd Digital joins the podcast to share her tips on “How NOT to launch the biggest social campaign of your career: Lessons from the OHSU Knight Cancer Institute $1 Billion Challenge.” That’s also the topic of her presentation at the Annual Conference of the Mayo Clinic Social Media Network. The Annual Conference will be held on the Mayo campus in Scottsdale, Arizona on December 11-12, 2017.
Jess brings more than a decade of experience developing award-winning digital media strategies for clients in regulated industries. She holds a Masters in Digital Journalism and teaches part-time at Portland State University’s Center for Executive and Professional Education.
Listen to the podcast or drop in at the time stamps below:
00:56 Intro
02:21 About Jess
05:02 Why go it alone?
05:58 Médecins Sans Social Media
06:51 Are they trying to social?
07:54 How Jess became a keynote
09:12 Dan Hinman shout out
10:12 How not to launch…
12:22 Bringing them up to speed
13:53 About those haters…
14:35 Apologizing on social media
16:10 “Fighter,” a misnomer
17:55 Support and investment
18:30 What did work?
19:46 Watchdogs
21:20 Work at Meded Digital
23:01 Balancing sales with communication
25:27 Updating outmoded professionals
27:09 Pharma and social media
28:32 Ignite movement
32:01 Mayo Clinic Social Media Network Annual Conference
34:36 Changing mindsets regarding social media
36:06 End
36:31 Social Media Tip: Darla Brown
37:30 Closing
Find Jess
Jess’s Ignite Talk
More about the Mayo Clinic Social Media Annual Conference:
Join us for two days packed with four inspirational keynotes, six compelling case studies and presentations, three expert consultation sessions, and an evening taco reception complete with mariachi band!
You don’t need to belong to the Mayo Clinic Social Media Network to attend. Your registration includes a full year membership in the Network.
Registration for the Annual Conference, Social Media Residency or the combined bundle includes a one-year premium membership and access to the Social for Healthcare Certificate from Mayo Clinic and Hootsuite.
We’re capping attendance at 125 so you’ll have plenty of opportunities to contribute, interact, and connect with your peers. You’ll leave energized with more knowledge and enthusiasm to tackle, analyze, and solve the biggest social media problems you face today.
You may want to join us on December 13 for our Social Media Residency, too!
Podcast: Play in new window | Download