If leadership comes from the top, why are so many healthcare CEOs hesitant to be active in social media? To get a first hand perspective I asked Paul Levy, former hospital CEO and C-suite leader to join me in a conversation about social media, healthcare and why CEOs shouldn’t be so hesitant to jump in. Listen in to our conversation or jump in at the time stamps below:
[00:45] Social Media and the CEO
[01:50] What is the role of the CEO?
[02:50] Journalist coverage of a story
[06:12] CEO’s engaging
[07:00] Train staff in social Media?
[08:30] Using social media to tell what you think?
09:25 Paul’s Blog
[10:25] What topics did you cover?
[11:50] What did he post today?
[12:38] Blogging about patient care
[14:54] Posting infection rate – push back?
[16:40] Insurance company on board?
[17:35] Social media as a tool to set goals.
18:50 Facebook and Twitter
[21:00] Tweetchats? Matching consumption schedules
[21:48] Twitter at conferences
[22:48] Tweeting & Twitter Fountains
[24:38] Tone and emoticons
[25:07] Have you evangelized social media participation?
[26:07] How many Hospitals CEOs are using social media
[26:58] Frequency of posting developed ideas
[28:02] Use analytics to drive content?
[28:40] Moderating comments to manage “trolls”
[29:30] Words of Wisdom
[30:40] New focus – Leadership and negotiation
32:10 Social Media Tip: Dr. Mike Sevilla – Get a personal website
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