Today’s conversation is with Jim Higgins, the CEO of Solutionreach. We were introduced by Lea Chatham, a healthcare writer and editor and the Director of Content Marketing for Solutionreach. Knowing my interested in healthcare communications, Lea suggested I speak with Jim about their platform and the need physicians practices have for intelligent patient communications.
I’m happy to be back behind the microphone after a hiatus to focus on building the Healthcare Marketing Network with my business partner Carol Bush. We’ll be covering what’s happening with our company in an upcoming episode.
Listen to the episode:
[00:56] Intro: Meet Jim Higgins, CEO of Solutionreach
[01:41] Solutionreach launched 17 years
[02:21] About the Solutionreach platform
[05:18] A patient portal: yes or no?
[06:51] Comparative experience with other platforms
[11:01] Managing your life as a healthcare worker
[14:13] Keeping up with patient communication
[17:32] Is this a clinical tool or marketing tool?
[20:26] The need for content curating for healthcare practices
[21:57] Describing the platform layout
[25:01] Patient portal usage rates
[26:56] Add-on or independent platform?
[29:57] Millennial communications
[33:36] Patient feedback on practices
[36:01] Applying it to Facebook
43:45 Social Media Tip, Todd Eury, The Pharmacy Podcast. Twitter & the power of the Hashtag
44:39 Closing message: Healthcare Marketing Network – connecting healthcare and medical writers to companies and practices.
Connect with Solutionreach
If you’re interested in learning more about the Healthcare Marketing Network or the Get Social Health podcast, contact Janet Kennedy (that’s me!) at firstname.lastname@example.org or connect with me on LinkedIn.