SocialMedia.org Health

Andy Sernovitz, socialmedia.org Health is one of social media’s earliest voices. From “Damn, I wish I’d Thought of That!” to socialmedia.org, Andy has been at the forefront of online and social media innovation. His company, GasPedal, builds peer-to-peer communities for people leading meaningful change at the world’s biggest companies. GasPedal runs SocialMedia.org and SocialMedia.org Health, and is creating communities for people leading sustainability, wellness, and other mission-driven initiatives.

Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:52 Solution to Pollution
02:45 Doctors are scientists
03:10 Meet Andy Sernovitz, community builder
04:25 Gaspedal.com
04:45 SocialMedia.org Health
05:10 Membership for senior hospital social media only
05:50 “Circle of Trust” for Hospital social media marketers
06:30 What are Hospitals concerned about?
07:35 Actions you can take
08:50 Community building among peers
09:41 Sharing about internal issues
11:08 Managing multiple social media presences
12:48 Is there any master tool to update all online sites?
14:28 Discussing emergency response
16:36 Who is in the community?
17:45 Diversity of backgrounds in the community
19:19 How many hospitals in the community?
19:45 How many people can join socialmedia.org Health?
20:15 Peer Backup network
20:40 Formerly known as The Blog Council
21:25 What other verticals need a community?
21:31 Do you hire a subject matter expert to moderate?
22:18 Jeff Casale – Community Leader for Healthcare
22:59 Community wrangler
23:43 We love to tell our member stories
24:24 “Damn, I wish I’d thought of that!”
24:56 Didn’t drink the cool-aid?
25:55 Are there discussion of tactics
27:09 Talking about marketing getting to the C-suite table?
27:39 Reviews, ratings, and word-of-mouth
29:52 HCAPS and Consumer reviews
31:22 Who should respond to a review – Physician or Admin?
32:32 Jay Baer “Hug Your Haters”
34:15 Mayo Clinic Social Media Summit
35:52 Social media to express joy and pain
37:25 Social Media Tip: Watch out for Political statements
37:57 Social Content Solutions and other Services for healthcare

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