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Physicians

Why Doctors Should Be On Twitter

Twitter and the Scientific Method

November 8, 2016 Janet Kennedy Get Social Health, Podcast 00:45:38 0 Comments

One concern regarding social media that I hear from doctors, nurses, and administrators is the perceived lack of gravitas and sincerity such platforms can provide.  My guest today is Doctor Ed Mariano, professor of anesthesiology, perioperative and pain medicine at the Stanford University School of Medicine.  He is also the Associate Chief of Staff for Inpatient Surgical Services at Veterans Affairs Palo Alto Health Care System.  We’ll talk about Twitter and the scientific method, live tweeting at conferences and how best to get accurate, transparent information to patients.  I love healthcare providers that tweet, especially the ones that make the effort to encourage their colleagues to jump into social media.

Listen to the podcast or drop in at the time stamps below:

00:00 Introduction
00:50 Meet Ed Mariano, MD
02:27 Twitter making conversations happen
03:55 The Scientific Method & Twitter
05:37 Tools are necessary to manage Twitter content
08:24 Social media can be organized
10:00 “Why Doctors Should Be On Twitter”
12:35 Twitter Journal Clubs
16:22 Tweet Chats
20:22 Using Twitter to connect at a conference
21:31 Your “voice” will be heard in social media
22:55 Patient community in pain management
26:25 Spelling & social media searches
33:56 Social media and opiod epidemic
41:27 15th Annual ASRA Pain Management Conference
43:25 Free Course “Conference Success with Twitter”
44:28 Samantha Pierce “Get your leaders on social media”
44:58 I’d love to hear from you! [email protected]

More Links!

Philippines MissionEd Mariano, MD

  • LinkedIn
  • Twitter
  • Website
  • Why All Doctors Should Be On Twitter

Dr. Hatten’s My Knee Guide site  

Dr. Hatten on Twitter @MyKneeGuide 

Dr. Ankeet Udani on Twitter

Duke Medical Center Anesthesia Department Twitter 

American Society of Regional Anesthesia and Pain Medicine (ASRA)

  • Twitter
  • Website

 

http://traffic.libsyn.com/getsocialhealth/Ed_Mariano.mp3

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Information Managers

Canadian Healthcare Practice Management

June 7, 2016 Janet Kennedy Get Social Health, Podcast 00:33:34 1 Comment

Jean Eaton lives north of the border and consults with physicians and healthcare providers on Canadian healthcare practice management. While there are differences in how the Canadian national health system is set up, practices are still businesses and often need help. Information Managers, lead by Jean Eaton is the go-to resource for small healthcare practices in Canada. In our interviews, Jean and I discuss the differences and similarities between US and Canadian practice management. Catch our conversation or drop in on the time stamps below. Get to know Jean at her social media profiles also listed below.

Jean Eaton 00:00 Introduction
00:45 She’s a Jack of all trades
02:30 Get to know Information Managers LTD
03:55 Canadian Privacy legislation (HIPAA)
05:05 Are Canadians as litigious as Americans?
06:00 Can you set up a practice anywhere?
06:54 Licensing by Province or country?
07:33 What kind of services do you offer?
09:05 Are there differences between types of practices?
10:00 How varied are the tools and services you provide
12:35 Employment recruitment
13:30 Do you offer marketing and social media services
13:50 Are healthcare providers adopting social media in Canada?
15:55 Physicians could be the source of information patients seek
16:20 What’s the challenge – doing too much social media or not following through?
18:29 Gee, Canada is huge!
19:35 Is tele-Medicine being used in Canada?
21:11 Physician Referral patterns include consumers
22:20 Are clients project based or retainer?
24:03 Membership site – Content on demand, hybrid webinar-podcasts
28:38 Online marketing & repurposing content
30:58 Janet will be a guest on Jean’s webinar June 9th
31:45 Shereese Maynard – “Find your hashtags” Shereese in Twitter
32:15 Tell me what you think! Tweet to me @GetSocialHealth

Social Content Solutions

Social Media sites for Information Managers:

  • Twitter
  • LinkedIn
  • Information Managers Website
  • Pinterest
http://traffic.libsyn.com/getsocialhealth/Jean_Eaton.mp3
http://traffic.libsyn.com/getsocialhealth/Jean_Eaton.mp3

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Physician suicide letters - answered

Physician Suicide – Is medical school killing our doctors?

February 9, 2016 Janet Kennedy Get Social Health, Podcast 00:45:53 2 Comments

Dr. Pamela Wible is a physician calling for a change. The author of  “Physician Suicide Letters – Answered,” Pamela addresses the public health crisis that is the high physician suicide rate. Pamela was brave enough to write about her own suicidal thoughts generated by the abusive medical school experience and the corporate mentality in the practice of medicine. She found that after sharing her thoughts, many other medical students wrote to her to share their experiences. Talking about suicide is still a taboo subject, but by writing this book she has found many others want to share their experiences. Listen to our full conversation or drop in at the time stamps below.

Pamela Wible Book 2-100:00 Introduction
00:53 Meet Author and Physician Pamela Wible
02:44 Why you felt you could answer suicide letters?
04:15 If someone has suicidal thoughts, is it always that way?
05:10 Why is it so hard to change a culture of bullying?
06:51 Are there any TV shows that accurately portray medicine?
09:18 Professional distance versus professional closeness
10:34 What is your practice like?
11:18 Difference between concierge medicine and Ideal Patient Practice
12:38 How many patients do you serve?
13:20 What was the genesis of your suicidal thoughts?
14:46 What was the trigger to get help?
16:25 How did you solve deeling depressed?
17:25 Can patients envision a different kind
18:40 How are you helping other physicians?
19:35 How did you get letters?
20:38 What is the “Answered” part of your book?
21:36 What’s the response from the physician’s community
Pamela Wible Book 1-221:44 Is it starting discussions?
22:36 What is the experience of medical school like?
23:50 Is it medical school or the healthcare business that’s at fault?
24:38 What can physicians do about dealing with suicidal thoughts?
25:50 What is your plan for the book?
26:46 Need the C-suite to make changes?
27:50 Nurses also suffer in the work environment
28:45 Are suicidal thoughts a mental illness?
32:10 Can a suicidal physician give competent medical care?
34:00 #SPSM Tweet Chat
36:50 Do you blog on this topic frequently
37:50 Old school attitudes
38:38 Training to commit suicide?
39:25 Pleas from her community
40:19 How can I help?
41:34 Book summary
44:58 Sally Oken, Patients Like Me “Contribute your data”

LinkedIn Edit Profile | LinkedIn

Twitter PamelaWibleMD (@PamelaWibleMD) | Twitter

Facebook (business page only)(18) Pamela Wible MD

Website Physician Suicide Letters—Answered

Book purchase link Physician Suicide Letters Answered: Pamela Wible M.D.: 9780985710323: Amazon.com: Books

Any other applicable links.Pamela Wible MD | America’s leading voice for ideal medical care

http://traffic.libsyn.com/getsocialhealth/Pamela_Wible_Final.mp3

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Get Social Health Academy

January 5, 2016 Janet Kennedy Get Social Health, Podcast 00:21:29 0 Comments

Happy New Year! Welcome to 2016. I’m really happy we’ve reached 2016 for a number of reasons. 2015 was a year of a lot of work for me. I decided at about this time last year that I wanted to take the information I had been learning from the Get Social Health podcast and figure out a way to share that knowledge with the wider community. Introducing the Get Social Health Academy.

In particular, I was very interested in applying the lessons I learned from my podcast guests to helping the small healthcare practice. In speaking with my guests, one of the things I learned was how hard it was to get up to speed on social media once they decided to engage. I began to ask questions of other healthcare professionals, including my own physicians and asked them what they thought of social media. Many were still very focused on the day-to-day operations of their practices. However, they also recognized that social media was a force to be reckoned with.

As a career marketer, I have always been very engaged with local business owners. Through my work with Get Social Health, it became clear that physicians, health care professionals, allied health fields, and other professionals were really small businesses. The problem is they don’t have traditional business training and very little marketing expertise. If marketing were the same as it was 20 or even 10 years ago that might not be such a big problem because any number of people could help the healthcare practice market their businesses.

Unfortunately, with the rise of digital marketing, there’s a new set of skills and knowledge that are needed to successfully present any business, let alone a healthcare business, online. Just as I would never dream of giving medical advice, I recommend the same to healthcare providers when it comes to the nuances of digital and social media. Indeed, there’s so much to learn and to know that I don’t even try to know it all. What I do try to know is who to ask when I have a question.

social media for healthcareThe Get Social Health podcast has been an immeasurably valuable tool for me and I hope my listeners to learn new concepts in digital marketing, social media trends, and tactical ways to take advantage of all of this knowledge for the local practice or hospital.

To prepare for this podcast, I updated my spreadsheet of guests and categorized them because I assumed that I had an imbalance in the variety of content that I was presenting or at least not enough information in some of the areas I would really like to focus on in 2016. I was pleasantly surprised to discover that the podcast topics and guests were extremely well-balanced. If you’ve been a listener from the beginning or went back and listened to all of the previous episodes (and I only recommend you do so if you have a long plane ride so you can get some rest), you would hear a nice balance of subject matter.

When I started the podcast in June 2014 through the end of 2015 my guests fell into about six categories; physicians or nurses who are active in social media, entrepreneurs, digital strategists or medical futurists, agencies that specialize in healthcare clients, and very tactical programs on how to use specific social media platforms. That’s very similar to what I would like to present in 2016.

My goal for this year is to provide content in for subject areas. First, “The Big Picture”. These podcasts would feature guests who have their eye on the 20,000-foot level perspective of healthcare and/or social media. I’ll be inviting guests who are looking farther down the road than we might be. They could be innovators, entrepreneurs, digital strategists, physicians, or medical futurists. I’ll be asking them what they see in the future of healthcare and how social media may play a part. Now, in healthcare long-term might be the end of the year, or it could be farther down the road. We’re looking for new ideas, innovation, and disruption. It’s always good to take a look up from the grindstone every now and then and get a sense of where we’re headed.

The biggest objection I hear most frequently for healthcare providers entering social media is either lack of time or concern about violating HIPAA. The first is something that can be managed and I’ll be talking about that in just a moment. With regard to HIPAA compliance, it has more to do with education, training, and providing the tools necessary so the mystery of HIPAA is abated. Yes, we may be talking about some negative news regarding HIPAA compliance. And there are unfortunate things that happen every day that impact privacy laws and patient confidentiality. But when you consider the millions of patients who are seeking care every day, the actual HIPAA violations are relatively rare, therefore, we’ll be facing those discussions straight on and providing information so you can be forewarned and forearmed.

The next subject we’re going to cover is very tactical. I’ll make sure that we have a series of podcast guests who know and understand how to use social media in everyday use. Strategy is all well and good, and essential, however once the strategy is set the real challenge of social media is keeping up with the changes and making sure that the content you spend the time and to create or buy is effective. Our guests may represent ad agencies that work in the healthcare space, practicing physicians, nurses, or other health professionals or social media strategists managing current healthcare social media accounts.

Since I’m the podcast host I reserve the right to change my mind adding anything else I feel like and otherwise present content I think you’d be as interested in as much as I am. (I wouldn’t be a marketer if I didn’t have a disclaimer.) While I’m very honest about using the podcast to find guests to educate me I also want to provide you with great discussions and interesting educational opportunities. Therefore, I need to hear from you. Please reach out to me at [email protected] or visit my website getsocialhealth.com where you can send me a contact form or even leave an audio message via the speakpipe app on the right side of the home page.

To give you a flavor of what’s coming up in 2016 I’ve gone back to some previous podcast interviews and pulled out a few selections. In addition, I’ve been taking social media tips from conferences podcast guests and social media get-togethers and will also present some of those in this episode.

I also encourage you to visit the website to review the show notes for every episode. My guests would be happy if you would follow them in their social media profiles or connect via LinkedIn. Just tell them I sent you. So without any further ado let’s get some great healthcare social media advice from the guests on Get Social Health.

My guests on this podcast are:

  • Sara McFarland
  • Srini Kolathur
  • Dr. Justin Smith
  • Dr. Jeff Livingston
  • Dr. Mike Sevilla
  • Mary Pat Whaley
  • Jason Pratt
  • Susan Woolner
  • Tal Givoly
  • Chris Nelson
  • Mark Traphagen
  • Dr. Ferris Timimi

So, there you have it. A little sample of what 2016 has in store for you. We’re going to focus on the big picture, marketing and social media strategy, content for your social media sites, blogging, and the tactical execution of social media. Plus a few treats thrown in.

Get Social Health Academy
At the beginning of the podcast, I mentioned that 2015 was a year of hard work. And I’ll admit it, it wasn’t easy. But I will admit it actually was fun. What I created in 2015 was a new platform called the Get Social Health Academy. During 2015, I learned a lot of new things myself. I learned about website development, online learning programs, how to develop online courses, photography, videography, editing, and much more in order to create an online learning platform. The Get Social Health Academy is a series of online courses in social media for healthcare specifically designed to help the small healthcare practice or healthcare professional who wants to get up to speed in social media. I’ve been delivering webinars and workshops for a number of years and through that experience created five courses of core content for social media in healthcare.

In addition, I’ll be launching a new course every month in 2016 that will go deeper into some of these general topics. I could talk all day about these subjects, however, that’s not what you’re here for so I just invite you to visit getsocialhealthacademy.com and take a look around. I also invite you to contact me if you have any questions or have specific subjects that you’d like me to cover in future courses.

I would also like to mention that the courses have been designed for individuals or for Healthcare Associations or advertising agencies to use as member or client education. If you’d like information on how to become an affiliate of Get Social Health Academy or to purchase the courses in bulk I’d love to hear from you.

I can’t thank you enough for listening to the podcast, tweeting out the episode information, commenting or sharing in LinkedIn and all the other ways that you have shown support for the podcast. I look forward to bringing you a lot more interesting and informative and engaging conversations in 2016.

http://traffic.libsyn.com/getsocialhealth/Get_Social_Health_Academy.mp3

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LinkedIn Influencer Mary Pat Whaley

November 17, 2015 Janet Kennedy Get Social Health, Podcast 00:44:05 3 Comments

My guest today on Get Social Health is LinkedIn Influencer Mary Pat Whaley, a writer, and blogger with a focus on helping small, independent healthcare practices remain viable through her business Manage My Practice. Mary is also an excellent case of small world syndrome – she practically lives right around the corner! Today we’ll talk about her business, Manage My Practice, and how she got her start blogging about healthcare practice management. We dive into what kinds of clients independent or solo practices can expect and how such practices engage in social media.

00:00 Introduction
01:37 It’s a small world
LinkedIn Influencer02:15 Manage My Practice
03:17 Early adoption of blogging
04:18 Blog content: Technology and Healthcare
05:22 Tech? Websites or EHR?
06:10 Dr. Bill Kroutz
06:49 What is Manage My Practice?
10:11 Marriage Counselor on the side?
11:03 What kind of healthcare clients?
12:22 What’s it like coming out of Med school?
14:27 Who is the typical client?
16:21 Concierge medicine
19:43 Can a solo doc negotiate?
22:07 Do your services vary based on the medical specialty?
26:42 What is your background, Mary Pat?
29:13 How does an individual engage in social medai?
32:39 Costs for marketing a new practice
35:23 Do you often have practices with ad budgets?
37:11 Words of wisdom for starting a new practice?

Social Media Tip: Tal Givoly of Medivizor – Vet your sources

Mary Pat Whaley on LinkedIn

Mary Pat Whaley on Twitter

Manage My Practice

http://traffic.libsyn.com/getsocialhealth/Mary_Pat_Whaley_Final.mp3

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Medivizor CEO

Medivizor: Personalized Health Research

October 28, 2015 Janet Kennedy Get Social Health, Podcast 00:42:18 2 Comments

One of the biggest challenges in fighting a chronic or serious illness is wading through and understanding the thousands (or millions) of articles, posts, and research studies that can be found online. Medivizor has a solution for that problem by providing personalized health research curation based on a detailed questionnaire completed by a subscriber. On Get Social Health, I have a conversation with Medivizor CEO Tal Givoly about providing patients with research that is vetted for accuracy and relevancy. Catch our conversation or drop in at time stamps below.

00:00 Introduction
00:55 Tal Givoly, CEO of Medivizor
01:55 “Chronic web researcher”
03:49 How does the Medivizor search work?
05:04 How is relevancy determined?
07:50 Needle in the wrong haystack
08:31 Delivering any information or only currently usable information?
09:42 Midivizor is not focused on preventive or diagnosis information
12:55 Physician’s response to bad information from patients
15:10 How does the physician get copies of the information
16:30 The family physician

Tal Givoly (CEO) Dr. Oren Fuerst (Chairman) Prof. Steven Kaplan, MD (Chief Medical Officer)

Tal Givoly (CEO)
Dr. Oren Fuerst (Chairman)
Prof. Steven Kaplan, MD (Chief Medical Officer)

17:08 What is the business model for Medivizor
20:35 Standard of care/treatment protocols
20:35 How many patients are in Medivizor?
21:08 Does this data reflect population health?
23:40 Who is vetting all the information?
24:41 Is there a community for Medivizor members?
26:15 #PatientChat
29:16 Why did you start Medivizor?
32:55 How many members are caregivers vs patients?
33:55 linking to content online.
34:00 Where am I going to get enough content
Putting labels and roles on people
35:25 How does social media play into Medivizor
37:20 Is your platform in English only?
37:55 What are your financial goals?
38:40 How is the information provided?
40:16 Social Media Tip: Jared Johnson – Be thankful
40:56 A special Announcement! Launching the Get Social Health Academy pilot course launch!

Visit our resources page for more valuable (and free!) resources on social media and digital health.

http://traffic.libsyn.com/getsocialhealth/Tal_Givoly.mp3

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