Pinterest

Capture Billing

Manny Oliverez – Online Marketing Tips

January 2, 2017 Janet Kennedy Get Social Health, Podcast 00:37:02 0 Comments

Promote your health care blog with these online marketing tips

You should know by now that I am dedicated to the idea of teaching and sharing. Today’s guest is Manny Oliverez, President of Capture Billing. He’s both a client and active social media user who has taught me a number of ways to promote healthcare online. I asked him about the specific things he did to promote his business and their universal application to online marketing. Find out why Manny suggests getting your collections under control can have a huge impact on your business on today’s Get Social Health podcast.

Listen to the podcast or drop in at the time stamps below:

01:22 Start
02:14 Capture Billing?
03:56 A Foundation of Money
04:54 Money from Patients of Insurance?
06:02 Money Mismanagement
06:48 About Your Clients
07:20 Affordable Collections
08:40 Quantified Collections
09:21 You Like This?
10:02 Charges v Earnings
10:24 Debunking for Patients
11:34 Pain to Cost Ratios
12:40 Growing Your Own Company
13:55 Where to Start
15:27 You Can Do It!
16:31 Marketing Discipline
17:01 About a Blog
19:06 What’s In a Blog?
19:33 Blog-a-Rhythm
20:37 One Thing Leads to Another
22:59 If You Build It Right, They Will Come
24:26 Social Media
27:15 A Hashtag for Every Occasion
27:59 Pinterest? Seriously?
31:16 Visual Content?
32:58 Need to Know
33:33 Enlisting
33:59 Healthcare Writer’s Network
34:53 End
35:14 Social Media Tip: @TheDocSmitty
35:43 Social Content Solutions by Get Social Health Academy

Podcast: Play in new window | Download

The Social Check-up

Social Check-up for Pharma with Ogilvy Healthworld

November 1, 2016 Janet Kennedy Get Social Health, Podcast 0:40:30 0 Comments

Social Check-up for Pharma

In 2015 I interviewed Becky Canvin and Rick Evans of Ogilvy Healthworld about the state of Pharma and Social Media. The results reflected an industry that was cautious, risk-adverse and a little stiff. A lot has changed in the Pharma Social Media world with more Pharma companies embracing social media. In light of this growth in the use of social media, the team at Ogilvy Healthworld joined me for a conversation about what has changed and what additional factors they examined.

Joining my original guests, Becky and Rick are Philippa McClure, Sr. Account Manager with Ogilvy Healthworld and from Pulsar, Sameer (Sam) Shah.

Join our conversation and be sure to check out the report via the links below.

About the Social Check-up

The Social Check-up is a thought-leadership series, brought to you by Ogilvy Healthworld in partnership with Pulsar. Combining Ogilvy’s strategic expertise with Pulsar’s cutting edge data platform, The Social Check-up explores the latest trends in healthcare and pharmaceutical social media.

Ogilvy HealthworldAbout Ogilvy Healthworld

Ogilvy Healthworld is an expert health communications community. We build social strategies and programmes to change health behaviors; ultimately inspiring better health outcomes based on our strong scientific, social media and healthcare expertise.

About Pulsar

Pulsar’s software platform allows you to understand any audience, market, trend or conversation in great detail. An incredibly powerful tool that helps you solve a wide range of marketing challenges. Pulsar is available as a subscription to set up your own searches, or through our experienced team of researchers who can deliver the insights for you.

Podcast: Play in new window | Download

social media for healthcare

Social Media for Physician Practices – Episode 12

July 29, 2014 Janet Kennedy Get Social Health, Podcast 00:31:52 1 Comment

The social media holdouts in healthcare tend to be the small to medium sized physicians practices. In order to share some ideas about how to manage a social media presence, Get Social Health reached out to Proclaim Interactive for their insights. Proclaim Interactive president Spence Hackney and Shelley Heinrichs, Project Manager and Social Media Marketing Strategist were very candid and shared some great ideas in managing a healthcare social media presence.

Spence HackneyHere are some highlights of our conversation:

How do you get the C-Suite on board? 4:00

How do you track ROI? 5:30

Reputation management 6:45

Yelp 9:01

Patient as consumer: 10:00

New practice process: 10:27

Managing social media 12:30

How do you determine platform goals for your clients? 16:30

Shelley HeinrichsDo you do HIPAA/Privacy training? 20:30

Are you monitoring 24/7? 22:00

What do see as the difference between social media for a hospital vs. a physician’s practice? 25:00

What tool do you use to manage clients? 26:30

Reporting analytics 27:37

Social Media Tip from Lauren Dickens of Angel Oak Creative

Visit our resources page for more valuable (and free!) resources on social media and digital health

Proclaim Interactive

Spence Hackney

Shelley Heinrichs

Sprout Social 

Here are a few of Proclaim Interactive’s clients if you want to check out their work:

 

 

Podcast: Play in new window | Download

social media for healthcare

Pinterest Expert Alexandra Tursi

June 24, 2014 Janet Kennedy Get Social Health, Podcast 00:35:18 2 Comments
Social Media Strategist Fletcher Allen Health Care

Social Media Strategist
Fletcher Allen Health Care

The mission of Get Social Health is to bring you stories of social media practitioners actively working in social media for healthcare. In guest Alexandra Tursi we have a heavy hitter. Alexandra Tursi is a social media strategist at Fletcher Allen Health Care in Burlington, VT.  Alexandra directs the social media program for Vermont’s largest employer, including management of blogs, Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and Instagram. She’s responsible for strategy development, tactical expertise and execution, and measurement of social programs.  Her role includes directing social media education efforts internally, managing social media analytics and supporting the marketing and communications team via social media. Alexandra is also a member of the Mayo Clinic Social Media Network.

While Alex is a multi-talented marketer, it is her expertise in Pinterest that brought her to Get Social Health as a guest.

We had a great conversation so be sure to listen to the podcast. In preparation Alex also answered a few background questions, some of which we didn’t get around to covering in our discussion. Check out the blog post with her answers here.

Social Media Tip Guest: Our “tipster” this episode is Will Hardison of Fanbase. Thanks Will!

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Social Sprout

WooBox

Podcast: Play in new window | Download