A shocking statistic – a specialty medical practice can depend on patient referrals for as much as 60% – 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program. Listen in to our conversation or jump in at the time stamps below.
[01:15] What is a physician Liaison?
[02:00] Should the physician be a liaison?
[02:45] Does a practice need a full time representative?
[03:20] What makes a good physician liaison?
[04:25] Is is just about the relationship?
[05:26] Liaison is “the glue”
[06:40] Is being a physician liaison like being a pharma rep?
[07:50] Pharma reps can be good physician liasion
[07:50] So – Bagels?
[08:38] How does the White Coat Designs program work?
[10:00] How does the business side of the business work?
[11:40] What’s the value of a patient?
[15:05] Pressure is on for unaffiliated practices
[16:05] Where’s the money in healthcare?
[17:23] What’s the difference between building relationship with a sports medicine versus oncology practice?
[18:58] Relationships & “Strategery”
[20:05] What data does a practice use to assess their growth?
[20:30] What kind of market data does a practice need to market themselves?
[21:01] What is the process for setting up a new practice?
[23:05] Are any of your clients still on paper?
[23:51] Do physician liasions use social media?
[25:00] How do you determine if you are ready for a physician liasion program?
[27:00] Sometime practices don’t track their referrals regularly
[28:00] Does HIPAA or Privacy play a role?
29:53 Social Media Tip: Phyllis Khare’s website – “4 ways to increase your online presence”
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