Reputation Management

Kareo – Independent Practice Innovator

Physician, Innovator, and Entrepreneur

Meet Dr. Tom Giannulli; Chief Medical Officer for Kareo and independent practice innovator. As both a physician and an entrepreneur, Dr. Giannulli is something of a modern-day Edison – creating, developing and testing digital health innovations in his own healthcare practice. As an independent practitioner, he offers a unique perspective and the capability to de real-time testing of the innovative ideas at Kareo.

During our interview, we talked about innovation, the needs of the small healthcare practice and, of course, social media. Listen to our conversation or drop in at the time stamps below:

Podcast Time Stamps:

00:00 Introduction
00:55 Meet Dr. Tom Giannaulli, CMIO, Kareo
01:25 Kareo’s use of social media
01:55 Leadership team at Kareo is active in social media
02:21 Was social media part of your pre-Kareo career?
02:41 How did you manage to be a physician and an entrepreneur?
03:40 Technology an interest early on
04:22 Do your kids love technology?
04:48 Kareo’s history
05:50 What’s the difference between the marketing platform and Doctor Base?
07:05 Difference between patient portal and physician review site
08:10 Where are you allowed to post content?
08:32 Tracking review sites – as many as 60-80
09:22 Review sites – Are all reviews published?
10:43 Need more review to balance all opinions
11:30 It’s like trying to get podcast reviews! (Shameless plug – Review here!)
12:16 What is a “small” or independent practice?
12:54 How are your services offered?
13:25 How labor intensive is the ongoing training and support for an independent practice?
14:25 Are your new clients new to EHR or are they transferring from another platform
14:42 How do you manage to be the CMIO for Kareo and a practicing physician?
15:57 Is Kareo a virtual company?
16:17 Who wins the arguments – the Physician or the Entrepreneur?
17:35 Physician’s time spent with EHR – is it better than the “good old days”?
19:35 Heads Up Medicine – Training to use tablet and remain engaged with patient
21:00 Gesture-based software
21:56 Digital Health & Snake Oil
24:05 Vetting medial apps
24:44 How does the Kareo platform help the small healthcare practice do marketing
26:00 Claim your space – how does the Kareo platform update online information?
27:03 What are you developing now?
27:40 KareoChat – Who’s participating?
28:15 Crafting blog posts and subject matter expert to lead
29:28 Why is social media important to an independent practice?
31:41 Social Media Tip: Hannah Prince. “Use interactive content”


More Information:

Storify of April 28th TweetChat led by Janet Kennedy of Get Social Health (that’s me!)

Dr. Tom Giannulli


Physician Reputation Management with PractImage

Everybody talks about physician reputation management in healthcare but there’s more to it than Googling your name. I spoke with Brandon Ives, the founder of PractImage, a service that pulls physician or practice review information from over 50 commercial and health review sites. In addition, the reviews are assessed by PractImage team members and recommendations on actions to take are provided. During our conversation we discuss how to set up a process for reputation management and some best practices. Listen in to our conversation or drop in at the time stamps below.

Reputation Management00:00 Introduction
00:50 Reputation a big concern
02:12 Brasco Design
02:35 Personal branding and practice branding
04:40 Old practice review damaging current review score
06:20 Controlling first page of search reviews
06:40 Urology Association study
10:10 No News is not good news
Founder PractImage11:23 Review sites: Commercial & Health
12:48 PractImage term search
16:30 PractImage and Brasco Design services
19:33 Getting reviews
21:43 Providing guidance
23:50 Weight given to platforms
26:12 Pulling from social media?
27:40 Monitoring 50 review sites
29:30 DIY or service provided?
30:54 Social media policy training?
34:54 Social Media Tip: Martin (Marty) Smith “Thank and respond to Twitter”

PractImage Twitter

Brasco Marketing Twitter

Visit our resources page for more valuable (and free!) resources on social media and digital health.