reputation

Physician and Content Producer – Dr. Howard Luks

Content Drove 4 Million Website Visitors

Being early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he wanted. Aside from continuing his active blogging, Dr. Luks is now live-streaming content to his audience via Periscope. Listen in to my conversation with social media pioneer Dr. Howard Luks or drop in at the time stamps below.

00:00 Introduction
00:51 Meet Dr. Howard Luks, Orthopedic Surgeon
01:34 Evolution of Social Media
Howard Luks, Physician and content producer03:57 Medical Journals
04:50 Is it a problem that social media is slow in adoption?
05:26 Pioneers have led the way
06:34 Physicians as content providers
08:00 Communicating patient education – “one man show”
09:36 Online presence is your reputation
10:42 Reviews on ZocDoc
11:49 What do your colleagues think of social media?
12:20 What drew you to social media
14:32 Have you thought about writing a book?
15:27 Use of video
17:00 Live or recorded video?
18:28 Tracking questions and comments
19:14 Age of patients and social savvy
21:30 Involved in Startup community
23:40 mHealth & Digital Health
28:41 Is that a future you’re excited about?
29:49 #TweetChats #HIT
31:10 When are you live in Twitter?
31:48 Is it harder to have conversations in Twitter?
34:30 Social Media Tip: Dr. Bryan Vartabedian “Find a Social Media Mentor”

Howard Luk’s Social Media Profiles:

The Get Social Health Academy

Thank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is Get Social Health Academy.com. If you have any questions please reach out to me atJanet@getsocialhealth.com or in Twitter @GetSocialHealth. Thanks for listening.

Managing Healthcare Reviews

Managing healthcare reviews, especially for hospitals can be an overwhelming task. Cynthia Newton of HCCG is back on the Get Social Health podcast to finish our conversation about Yellow Pages, Healthgrades, reputation management, review sites and how to coordinate hundreds of phone numbers (spoiler alert: the old fashioned way – in Excel!) Listen to the podcast or drop in at the time stamps below.

Google My Business1st step visibility
Reviews
Healthgrades
Where should Hospitals be encouraging patients to give reviews?
“I just Googled myself”
University of Utah – 1st to publish CAP scores
Patients not used to reviewing physicians
Can reviews be controlled?
Social Media Tip: Emily Solecki “Have a game plan”

https://getsocialhealth.com/googlemybusiness

New Date for FREE Webinar: October 7th at 12:00pm EST

The Public Physician – Dr. Bryan Vartabedian

Physician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as “The Public Physician.” Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, “The Public Physician” which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their “digital footprint.” Listen to the interview or drop in at the time stamps below.

00:00 Introduction
The Public Physician00:45 The Public Physician
01:45 33 Charts Blog
02:25 Changes since 2009
03:10 What is a digital footprint?
04:00 Every physician is a brand or has a brand?
04:56 Embrace being online
06:15 Proactive Vs. Reactive online
07:50 Passive Footprint – Active Footprint – Active Presence
08:50 Does every physician need to be active online?
10:40 What is the minimum presence?
12:03 Is Doximity tied to SEO?
13:00 Can a physician be “all-in” on just one platform?
15:00 “Surrogate blog” like Kevin MD
16:48 Find your medium
17:35 Video blog as platform
18:48 Twitter & Medical meetings
21:35 Tweeting a live heart transplant
23:53 “Your obligation to patients goes above the law”
24:25 How to stay on the right side of HIPAA
26:15 Doctors moral obligation to speak up
27:05 AAP target of online attacks
28:08 Baylor College of Medicine Digital Smarts program
29:42 Are medical schools catching up?
30:40 Healthcare Statistics course
32:36 Confidence in Medical & Health Apps
33:30 Rice University – Medical Futures Lab
34:55 Startup Weekend
36:06 Dr. Joyce Lee @JoyceLee – Doctor as Designer
36:35 Physicians are trained to follow
38:00 Social Media Tip: Rick Evans – Pick the right medium for the message
38:48 Get Social Health Academy

New York Times: Questioning the Value of Health Apps

Washington Post: “Many health apps are based on flimsy science at best, and they often do not work”

Dr. Bryan Vartabedian on LinkedIn

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Reputation Management: Physician Friend or Foe? Dr. Kevin Pho Weighs In

Physicians know they need to be concerned about online reputation management. Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to monitor, what to say or not to say. It can be very complicated. Healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground. Give a listen to the podcast or drop in on the conversation at the time stamps below:

Dr. Kevin Pho at Duke University Cancer Center00:00 Introduction
00:50 Content Aggregation
02:10 How do you curate 2,000 voices? KevinMD.com
03:15 Circle of Influence: How big should it be?
04:26 Are your patients active in social media?
10:17 Minimum commitment to be in social media
12:00 Doximity
13:10 Positive aspects of social media
17:15 Claim every profile?
19:00 Balancing social media and an active practice
20:40 When are you “live” in social media?
23:25 The “next big thing” may be small
25:08 Consumer Electronics Show: Healthcare apps and wearables
26:30 Elderly and chronically ill left out of health innovation
Janet Kennedy - Kevin Pho, MD29:50 Bad review response
33:20 Don’t sue – “The Streisand Effect”
35:20 Social media tools: Hootsuite, Bufferapp, Buffer Blog
LinkedIn group

37:52 Social Media Tip: Chris Boyer “It’s a Marathon.”

Book:
Keynote speaking:
Visit our resources page for more valuable (and free!) resources on social media and digital health.

Curmudgeons and Physician Branding: Dr. Russell Faust

Dr. Russell FaustWhat do you get when you combine a tech geek and an ENT Surgeon? Believe it or not, you get a social media and online branding expert! Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world. Our conversation was far ranging, from punch-card driven computers to robotics in surgery to building an online reputation.

To follow the conversation, you can check in at the time stamps below, or catch the whole interview. Dr. Faust has some neat projects in the works, so you’ll be hearing from him again on the Get Social Health podcast.

To follow key points in our discussion, here is a time stamp of the interview:

00:42 Introduction
01:25 How did a surgeon become an online marketing expert?
03:15 Dragging healthcare kicking & screaming…
08:00 Robotic Surgery
8:50 Is social media “too light”?
10:40 How do you find time for blogging and social media?
12:50 It’s all about the content
13:00 Patients with stacks of internet resources
15:25 Recommended content sites
16:50 What type of clients does Windriven serve?
18:00 Michael Hyatt “Platform”
19:25 Independent practices have to have an online presence to compete with hospitals and big practices
20:40 “Members of the community have a choice”
21:35 PEW Research & ePatients
22:15 “You need to be found or be gone”
22:30 What’s Plan A?
23:25 Run your practice like a business
24:00 “How many of you have a brand?”
25:00 The ill-fated “Zombie Brand”
25:30 Google Search – yourself
26:35 Brand the practice or the physician?
28:17 Tangent! Hospital content mistakes
29:05 Baseball
30:10 Bedside manner & The Curmedgeon
32:20 How to use video
33:00 How to present even the curmudgeon successfully
36:55 Social Media Tip: Fard Johnmar “It’s about people”

Visit our resources page for more valuable (and free!) resources on social media and digital health

“Platform: Get Noticed in a Noisy World” by Michael Hyatt <Affiliate link>

eMedicineHealth

“Why your Brand is a ZOMBIE – and what to do about it” by Dr. Russell Faust

Zombie Doc image courtesy of yootheme icons

Fard Johnmar, President of enspektos

 

YouTube Video Blog for Patient Education with Dr. Isaac Porter

PorterToday our Get Social Health expert is Ophthalmologist Dr Isaac Porter of Lowry Porter Ophthalmology about Video Blogging. Dr. Porter is a fellowship trained cornea and refractive surgeon. Dr. Porter received his undergraduate degree from Asbury University and his medical degree from the University of Kentucky. Dr. Porter completed his residency in Ophthalmology at the University of North Carolina at Chapel Hill, and was selected to serve as Chief Resident.

Following residency, Dr. Porter completed sub-specialty training with a fellowship in Cornea, External Disease, and Refractive Surgery at the prestigious Illinois Eye and Ear Infirmary in Chicago, Illinois.

Dr. Porter is active in social media including business profiles on Google Plus, Facebook, Google Local and YouTube. In fact, Dr. Porter is an active Video Blogger and posts a video blog or Vlog, at least once a week. During our conversation we discuss his video strategy, how he maximizes his SEO and the equipment he uses for his video blog.

He has authored book chapters on mapping the curvature of the cornea and correcting astigmatism using laser and has presented at several national meetings.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

NPR story on Physician Review Sites

Vlog and Media Coverage:

Social Media Sites:

Products:

A note of clarification: During the interview you can hear a cat meow twice. I assumed it was Dr. Porter’s cat. As it turns out it was my cat sitting outside my office door demanding to know what was going on. So, sorry for assuming it was your cat Dr. Porter!