reviews

Get Social Health podcast

Managing Healthcare Reviews

September 29, 2015 Janet Kennedy Get Social Health, Podcast 00:21:00 0 Comments

Managing healthcare reviews, especially for hospitals can be an overwhelming task. Cynthia Newton of HCCG is back on the Get Social Health podcast to finish our conversation about Yellow Pages, Healthgrades, reputation management, review sites and how to coordinate hundreds of phone numbers (spoiler alert: the old fashioned way – in Excel!) Listen to the podcast or drop in at the time stamps below.

Google My Business1st step visibility
Reviews
Healthgrades
Where should Hospitals be encouraging patients to give reviews?
“I just Googled myself”
University of Utah – 1st to publish CAP scores
Patients not used to reviewing physicians
Can reviews be controlled?
Social Media Tip: Emily Solecki “Have a game plan”

https://getsocialhealth.com/googlemybusiness

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PractImage

Physician Reputation Management with PractImage

June 16, 2015 Janet Kennedy Get Social Health, Podcast 00:37:11 0 Comments

Everybody talks about physician reputation management in healthcare but there’s more to it than Googling your name. I spoke with Brandon Ives, the founder of PractImage, a service that pulls physician or practice review information from over 50 commercial and health review sites. In addition, the reviews are assessed by PractImage team members and recommendations on actions to take are provided. During our conversation we discuss how to set up a process for reputation management and some best practices. Listen in to our conversation or drop in at the time stamps below.

Reputation Management00:00 Introduction
00:50 Reputation a big concern
02:12 Brasco Design
02:35 Personal branding and practice branding
04:40 Old practice review damaging current review score
06:20 Controlling first page of search reviews
06:40 Urology Association study
10:10 No News is not good news
Founder PractImage11:23 Review sites: Commercial & Health
12:48 PractImage term search
16:30 PractImage and Brasco Design services
19:33 Getting reviews
21:43 Providing guidance
23:50 Weight given to platforms
26:12 Pulling from social media?
27:40 Monitoring 50 review sites
29:30 DIY or service provided?
30:54 Social media policy training?
34:54 Social Media Tip: Martin (Marty) Smith “Thank and respond to Twitter”

PractImage Twitter

Brasco Marketing Twitter

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social media for healthcare

Reputation Management: Physician Friend or Foe? Dr. Kevin Pho Weighs In

January 13, 2015 Janet Kennedy Get Social Health, Podcast 00:39:06 4 Comments

Physicians know they need to be concerned about online reputation management. Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to monitor, what to say or not to say. It can be very complicated. Healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground. Give a listen to the podcast or drop in on the conversation at the time stamps below:

Dr. Kevin Pho at Duke University Cancer Center00:00 Introduction
00:50 Content Aggregation
02:10 How do you curate 2,000 voices? KevinMD.com
03:15 Circle of Influence: How big should it be?
04:26 Are your patients active in social media?
10:17 Minimum commitment to be in social media
12:00 Doximity
13:10 Positive aspects of social media
17:15 Claim every profile?
19:00 Balancing social media and an active practice
20:40 When are you “live” in social media?
23:25 The “next big thing” may be small
25:08 Consumer Electronics Show: Healthcare apps and wearables
26:30 Elderly and chronically ill left out of health innovation
Janet Kennedy - Kevin Pho, MD29:50 Bad review response
33:20 Don’t sue – “The Streisand Effect”
35:20 Social media tools: Hootsuite, Bufferapp, Buffer Blog
LinkedIn group

37:52 Social Media Tip: Chris Boyer “It’s a Marathon.”

Book:
Keynote speaking:
Visit our resources page for more valuable (and free!) resources on social media and digital health.

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social media for healthcare

YouTube Video Blog for Patient Education with Dr. Isaac Porter

June 16, 2014 Janet Kennedy Get Social Health, Podcast 00:29:45 2 Comments

PorterToday our Get Social Health expert is Ophthalmologist Dr Isaac Porter of Lowry Porter Ophthalmology about Video Blogging. Dr. Porter is a fellowship trained cornea and refractive surgeon. Dr. Porter received his undergraduate degree from Asbury University and his medical degree from the University of Kentucky. Dr. Porter completed his residency in Ophthalmology at the University of North Carolina at Chapel Hill, and was selected to serve as Chief Resident.

Following residency, Dr. Porter completed sub-specialty training with a fellowship in Cornea, External Disease, and Refractive Surgery at the prestigious Illinois Eye and Ear Infirmary in Chicago, Illinois.

Dr. Porter is active in social media including business profiles on Google Plus, Facebook, Google Local and YouTube. In fact, Dr. Porter is an active Video Blogger and posts a video blog or Vlog, at least once a week. During our conversation we discuss his video strategy, how he maximizes his SEO and the equipment he uses for his video blog.

He has authored book chapters on mapping the curvature of the cornea and correcting astigmatism using laser and has presented at several national meetings.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

NPR story on Physician Review Sites

Vlog and Media Coverage:

Social Media Sites:

Products:

A note of clarification: During the interview you can hear a cat meow twice. I assumed it was Dr. Porter’s cat. As it turns out it was my cat sitting outside my office door demanding to know what was going on. So, sorry for assuming it was your cat Dr. Porter!

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