Hospitals aren’t the only businesses impacted by changes in healthcare. Have you ever wondered how the medical air transport business works? On Get Social Health my guest Rich Obertots, CEO of ThinkThroughTools and I discuss a healthcare service industry that had to change the way it operates from the ground up. Part of the transition is learning to embrace social media. Listen to our conversation or drop in at the time stamps below.
[00:45] Marketing for air medical transport
[01:33] Think Through Tools
[02:30] Financial transition in air medical transport
[04:00] Privatizing air transport
[05:55] Who you gonna call?
[07:27] Emergency service V. scheduled transport
[09:18] Transport distances – traffic jams to repatriation
[10:00] Scuba insurance
[10:50] Safety record is differentiation
[13:25] B2B contact – Who makes the call?
[15:15] How do you market to a diverse business audience
[18:50] Peer-to-peer connections
[21:20] Surveillance – who is doing the social media
[23:31] Physician relationships & influence
[25:00] Social media impact. Old school rip & read
[28:25] Janet’s Air Transport Marketing Plan
[31:02] Online learning – “Continuous Impact Learning”
[37:02] Social Media Examiner’s “Social Media Marketing Society”
[39:00] My brother is a helicopter pilot
31:30 Social Media Tip: Connie Mester Thrive 4-7 “resonate with your audience”