Healthcare organizations have always had a challenge keeping their location, service and department information accurate and up-to-date in directories, whether it’s in the Yellow Pages or Google’s search engine. HCCG Inc President Cynthia Newton joins the Get Social Health podcast to bring us up-to-date on why hospitals are still spending many thousands of dollars on their Yellow Pages accounts every year. To compound the challenges, Google local brings a whole new level of complexity to managing their data. Hospitals and large physician practices have so many phone numbers, addresses and physician contact information to manage that it’s hard to keep them straight, let alone organized and accurate.
Cynthia’s company has served hundreds of healthcare clients is auditing their Yellow Pages accounts and managing their Google listings. She shares an inside look at the nitty-gritty of how to keep up with all the details of online listings. We also spoke about online physician’s directories, ratings, reviews and reputation management but our conversation ran so long I’ll bring you the rest in another episode.
Cynthia is also a Board Member of CHPRMS (Carolinas Healthcare PR & Marketing Society) and will be presenting a webinar on September 16, 2015 on this subject. Click this link to sign up. The webinar is free and open to all.
Listen in to the first half of our conversation or drop in at the time stamps below:
[spp-timestamp time="00:00"] Introduction
[spp-timestamp time="01:10"] HCCG Founded
[spp-timestamp time="01:50"] The skinny on Yellow Page, Super Pages
[spp-timestamp time="02:30"] How do the Yellow Page listings work?
[spp-timestamp time="04:45"] What is your process in managing Yellow Page adds for clients?
~[spp-timestamp time="09:10"] Directory confusion – 100 Healthcare listings
[spp-timestamp time="12:00"] Keeping up with the Jones’. Why are large YP contracts still a part of Healthcare budgets?
[spp-timestamp time="13:58"] Who pays the bills?
[spp-timestamp time="17:02"] Shifting to online directories & Google
[spp-timestamp time="17:55"] Where do the online listings come from?
[spp-timestamp time="22:30"] Google My Business. Claiming your business listings
[spp-timestamp time="25:59"] Bulk account verification – Minimum of 10 locations
[spp-timestamp time="31:00"] Recovery branded search – 75% of Google searches.
[spp-timestamp time="34:20"] Whose information source takes precedence – Google or the location?
[spp-timestamp time="35:35"] Wikipedia as source description
[spp-timestamp time="36:40"] Google Plus pages – what’s up with that?
42:25 Social Media Tip: Ron Petrovich of Mayo Clinic – Take 60 seconds.
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