Ajay Prasad – SEO for Healthcare Websites
On the Get Social Health podcast, Janet Kennedy interviews Ajay Prasad of GMR Webteam and the work they do create and optimizing healthcare websites.
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SEO
From Yellow Pages to Google My Hospital
Healthcare organizations have always had a challenge keeping their location, service and department information accurate and up-to-date in directories, whether it’s in the Yellow Pages or Google’s search engine. HCCG Inc President Cynthia Newton joins the Get Social Health podcast to bring us up-to-date on why hospitals are still spending many thousands of dollars on their Yellow Pages accounts every year. To compound the challenges, Google local brings a whole new level of complexity to managing their data. Hospitals and large physician practices have so many phone numbers, addresses and physician contact information to manage that it’s hard to keep them straight, let alone organized and accurate.
Cynthia’s company has served hundreds of healthcare clients is auditing their Yellow Pages accounts and managing their Google listings. She shares an inside look at the nitty-gritty of how to keep up with all the details of online listings. We also spoke about online physician’s directories, ratings, reviews and reputation management but our conversation ran so long I’ll bring you the rest in another episode.
Cynthia is also a Board Member of CHPRMS (Carolinas Healthcare PR & Marketing Society) and will be presenting a webinar on September 16, 2015 on this subject. Click this link to sign up. The webinar is free and open to all.
Listen in to the first half of our conversation or drop in at the time stamps below:
00:00 Introduction
01:10 HCCG Founded
01:50 The skinny on Yellow Page, Super Pages
02:30 How do the Yellow Page listings work?
04:45 What is your process in managing Yellow Page adds for clients?
~09:10 Directory confusion – 100 Healthcare listings
12:00 Keeping up with the Jones’. Why are large YP contracts still a part of Healthcare budgets?
13:58 Who pays the bills?
17:02 Shifting to online directories & Google
17:55 Where do the online listings come from?
22:30 Google My Business. Claiming your business listings
25:59 Bulk account verification – Minimum of 10 locations
31:00 Recovery branded search – 75% of Google searches.
34:20 Whose information source takes precedence – Google or the location?
35:35 Wikipedia as source description
36:40 Google Plus pages – what’s up with that?
42:25 Social Media Tip: Ron Petrovich of Mayo Clinic – Take 60 seconds.
Visit our resources page for more valuable (and free!) resources on social media and digital health.
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Really Local Marketing with Tyson Downs
Have you ever thought about how your doctor or dentist finds new patients? For the vast majority of healthcare practitioners their goal is not to be an internationally known medical thought-leader. What they want is to serve their patients, help make their communities healthy and run a successful business. To accomplish the objective, healthcare professionals need to have some online local marketing business savvy or know where to find it. I invited Tyson Downs, owner of the Titan Web Agency to visit Get Social Health and talk about website optimization, really local marketing and social media. We used a local dentist as an example but all Tyson’s suggestions and tips are relevant for any small (or large) business. Listen in to some great ideas on Get Social Health or drop in on topics that interest you at the time stamps below. (My apologies for the poor technical quality. Sometimes the internet does not want to cooperate.)
“10 Minute Healthcare Marketing Podcast”
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Curmudgeons and Physician Branding: Dr. Russell Faust
What do you get when you combine a tech geek and an ENT Surgeon? Believe it or not, you get a social media and online branding expert! Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world. Our conversation was far ranging, from punch-card driven computers to robotics in surgery to building an online reputation.
To follow the conversation, you can check in at the time stamps below, or catch the whole interview. Dr. Faust has some neat projects in the works, so you’ll be hearing from him again on the Get Social Health podcast.
To follow key points in our discussion, here is a time stamp of the interview:
00:42 Introduction
01:25 How did a surgeon become an online marketing expert?
03:15 Dragging healthcare kicking & screaming…
08:00 Robotic Surgery
8:50 Is social media “too light”?
10:40 How do you find time for blogging and social media?
12:50 It’s all about the content
13:00 Patients with stacks of internet resources
15:25 Recommended content sites
16:50 What type of clients does Windriven serve?
18:00 Michael Hyatt “Platform”
19:25 Independent practices have to have an online presence to compete with hospitals and big practices
20:40 “Members of the community have a choice”
21:35 PEW Research & ePatients
22:15 “You need to be found or be gone”
22:30 What’s Plan A?
23:25 Run your practice like a business
24:00 “How many of you have a brand?”
25:00 The ill-fated “Zombie Brand”
25:30 Google Search – yourself
26:35 Brand the practice or the physician?
28:17 Tangent! Hospital content mistakes
29:05 Baseball
30:10 Bedside manner & The Curmedgeon
32:20 How to use video
33:00 How to present even the curmudgeon successfully
36:55 Social Media Tip: Fard Johnmar “It’s about people”
Visit our resources page for more valuable (and free!) resources on social media and digital health
“Platform: Get Noticed in a Noisy World” by Michael Hyatt <Affiliate link>
“Why your Brand is a ZOMBIE – and what to do about it” by Dr. Russell Faust
Zombie Doc image courtesy of yootheme icons
Fard Johnmar, President of enspektos
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CrowdFunding Cancer Research – Marty Smith
Martin (Marty) Smith
Tech Cures Cancer
Martin (Marty) Smith is a serial entrepreneur and founder of an exciting initiative: Tech Cures Cancer Fund at the University of North Carolina Lineberger Cancer Center. He is also the founder of CureCancerStarter.org, one of the first crowdfunding websites for cancer research, working with five leading cancer research centers. He is also the founder and CEO of Curagami.com, a company whose marketing tools help SMBs curate and gamify content marketing to create profitable and sustainable online community. Oh, and he is also battling cancer.
Marty talks to Get Social Health about the radical change in his life when he heard the words cancer and his name in the same sentence. Realizing that he didn’t have the support group he needed to undergo an intensive cancer treatment he turned to the thing he knew best, the internet, and made his health journey public via social media. Rather than accept his situation as out of his control Marty made it his mission to raise funds for cancer research. The first challenge he undertook was a bicycle trip across the US that raised awareness of cancer known as “Martin’s Ride to Cure Cancer.” As he has battled his chronic case of Lymphocytic Leukemia he continued to challenge himself as a fundraiser and internet visionary by creating not one but two crowd funding foundations to support cancer research.
Listen to Marty’s story and tell me you are not amazed at his dedication, tenacity and resiliency.
Visit our resources page for more valuable (and free!) resources on social media and digital health
Curagami website
Twitter @Curagami
UNC LinebergerTech Cures Cancer donation option (look at the bottom of the list).
Lineberger Cancer Center: Dr. van Deventer’s profile
Martin (Marty) Smith on Twitter: @scenttrail
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YouTube Video Blog for Patient Education with Dr. Isaac Porter
Today our Get Social Health expert is Ophthalmologist Dr Isaac Porter of Lowry Porter Ophthalmology about Video Blogging. Dr. Porter is a fellowship trained cornea and refractive surgeon. Dr. Porter received his undergraduate degree from Asbury University and his medical degree from the University of Kentucky. Dr. Porter completed his residency in Ophthalmology at the University of North Carolina at Chapel Hill, and was selected to serve as Chief Resident.
Following residency, Dr. Porter completed sub-specialty training with a fellowship in Cornea, External Disease, and Refractive Surgery at the prestigious Illinois Eye and Ear Infirmary in Chicago, Illinois.
Dr. Porter is active in social media including business profiles on Google Plus, Facebook, Google Local and YouTube. In fact, Dr. Porter is an active Video Blogger and posts a video blog or Vlog, at least once a week. During our conversation we discuss his video strategy, how he maximizes his SEO and the equipment he uses for his video blog.
He has authored book chapters on mapping the curvature of the cornea and correcting astigmatism using laser and has presented at several national meetings.
Visit our resources page for more valuable (and free!) resources on social media and digital health:
NPR story on Physician Review Sites
Vlog and Media Coverage:
- Ladies Home Journal, March 2014 “Better Vision After 35”
- Isaac’s Vlog with Brian Gundersen and Jesse Wojydlo talking about Google Glass: http://youtu.be/DOl2dGjDXpM
- Brian Gundersen’s video #throughglass showing the visual field test and us discussing the results: http://youtu.be/LbATGfV66ZM
Social Media Sites:
- Porter Ophthalmology website
- Facebook site
- Twitter profile
- YouTube channel
- Porter Ophthalmology blog
Products:
- Gary Vaynercuk “Crush It”
- Flip Video Camera
- Nikon DSLR D-5000
A note of clarification: During the interview you can hear a cat meow twice. I assumed it was Dr. Porter’s cat. As it turns out it was my cat sitting outside my office door demanding to know what was going on. So, sorry for assuming it was your cat Dr. Porter!
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