Social Media Summit

A Must-Follow Social Media Advisor

Even podcasters can be fangirls (or fanboys). When I came into healthcare social media there were a Twitter handles that were obviously well respected in the community if you follow the authors who are retweeted or shared. Marie Ennis-O’Conner is a member of the “must follow” healthcare marketing club. She writes and curates excellent content for the healthcare marketer. The fact that she lives in Ireland and is at least 5 hours difference from the east coast of the US does not seem to impact when she chooses to appear. Marie shares content generously too. Listen to our conversation or drop in at the time stamps below.

Marie Ennis-O'ConnerIntroduction
A world view
Marie’s back-story
How did patients engage before social media?
Is Irish healthcare nationalized?
What kind of clients do you have?
Do US Pharma companies follow US privacy laws or European?
Mayo Clinic Social Media Summit in OZ
What was your talk about?
People are people
Dr. Gia Sisson
Health 2.0 Dublin

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Mayo Clinic’s New Social Media Summit

Lee Aase visited the Get Social Health podcast to talk about the new format for the Mayo Clinic’s Social Media Summit scheduled for June 15-16, 2015 in Rochester, MN. Taking a cue from Mayo Clinic’s commitment to innovation, the Center for Social Media team, the Board of Advisers and event committee took an opportunity to re-imagine the conference. Switching from speakers on the stage to a very hands-on format, the 2015 Social Media Summit will offer case studies, workshops and collaborative problem solving.

Hear more about the event during our interview or listen in to the time stamps below.

00:00 Introduction
00:48 Time to Innovate
02:30 New Residency format
04:00 Grand Rounds with Dr. Wendy Sue Swanson
05:30 Be prepared before you come
06:50 Mayo Model of Conferences
08:45 “Selling” the conference to your boss
10:30 Members get free webinars
11:25 Networking face-to-face
12:30 Bronze, Silver and Platinum Fellows
12:44 Two new Bronze Fellows announced
14:00 2014 Silver Fellow Lisa Ramshaw
14:25 What is a Platinum Fellow
16:18 @SeattleMamaDoc
17:45 When’s the party?
18:30 Who should attend the Social Media Summit?
21:23 Do we need a “social media summit” or an “integrated marketing summit?” Bob West
23:45 Event timing
25:18 Colleen Young , MCSMHN Community Site
26:37 Dan Hinmon, Community Manager, MCSMHN
27:00 Chris Boyer, website re-launch at North Shore LIJ

29:20 Social Media Tip: Dr. Kate Hersov – “Speak to kids on their level”