Christoph Trappe is a content marketer who has spoken worldwide on the topic. What he wants you to think about is being “authentic” to communicate your organization’s mission. In our conversation on Get Social Health we discuss the importance of building your brand with smart, consistent content (that does not have to be exclusively yours). Christoph offers some excellent advice on the timing and longevity of posts plus how to re-purpose blog content to give posts more exposure. We also discussed the launch of his new book, “Get Real: Telling Authentic Stories for Long-Term Success.” Listen to our conversation or drop in at the time-stamps below.

00:00 Introduction
00:41 An unrealized sports reporter
03:30 MedTouch
04:21 Storytelling across industries
07:08 Content consulting – where does MedTouch come into play? “Silos are only good on farms”
10:18 Published his Book “Get Real: Telling Authentic Stories for Long-Term Success”
11:20 How many ways can you re-purpose content?
13:30 Scheduling and longevity of content
14:00 Follow 60/30/10 Rule (60% sharing, 30% Responding/Re-Tweeting, 10% Linking to your blog)
13 day interval
16:50 Being popular drives more placement
19:35 Tweet Chats: #hcsm content marketing
20:05 Have you been a guest as a Tweet Chat Q&A?
21:23 Periscope & Facebook Live
24:58 How can healthcare use Periscope
26:55 Managing Periscope & Blab with trifocals
29:14 Alternate format: Appear.in
29:35 What do you mean by “Authentic”?
32:31 Authentic storytelling is not always positive
35:58 Everyone has stories to tell
36:35 How do you engage with 45,000 followers in Twitter?
38:55 Social Media Tip: Dr. Jeff Livingston “Be authentic”
You’re invited to the Healthcare Podcasters weekly Blab

Christoph Trappe’s online presence

• LinkedIn
• Twitter
• Personal website

I really appreciate your listening to Get Social Health.
If you are looking for more conversations about healthcare, marketing, social media and communications, I invite you to visit the Get Social Health website and click on the “Live” tab for an archive of the Healthcare Podcasters Blab.
Even better, join us live at noon EST on Mondays for a new conversation. I’m joined as host by Joe Lavelle of the IntrepidNOW Healthcare podcast, Todd Eury of the Pharmacy Podcast and Jared Johnson of the Health IT Marketer Podcast.
I’d also love suggestions for topics or podcast guests so please reach out via social media –
in Twitter @GetSocialHealth or email me at [email protected].