Christoph Trappe is a content marketer who has spoken worldwide on the topic. What he wants you to think about is being “authentic” to communicate your organization’s mission. In our conversation on Get Social Health we discuss the importance of building your brand with smart, consistent content (that does not have to be exclusively yours). Christoph offers some excellent advice on the timing and longevity of posts plus how to re-purpose blog content to give posts more exposure. We also discussed the launch of his new book, “Get Real: Telling Authentic Stories for Long-Term Success.” Listen to our conversation or drop in at the time-stamps below.
[00:41] An unrealized sports reporter
[04:21] Storytelling across industries
[07:08] Content consulting – where does MedTouch come into play? “Silos are only good on farms”
10:18 Published his Book “Get Real: Telling Authentic Stories for Long-Term Success”
[11:20] How many ways can you re-purpose content?
[13:30] Scheduling and longevity of content
[14:00] Follow 60/30/10 Rule (60% sharing, 30% Responding/Re-Tweeting, 10% Linking to your blog)
13 day interval
[16:50] Being popular drives more placement
[19:35] Tweet Chats: #hcsm content marketing
[20:05] Have you been a guest as a Tweet Chat Q&A?
[21:23] Periscope & Facebook Live
[24:58] How can healthcare use Periscope
[26:55] Managing Periscope & Blab with trifocals
[29:14] Alternate format: Appear.in
[29:35] What do you mean by “Authentic”?
[32:31] Authentic storytelling is not always positive
[35:58] Everyone has stories to tell
[36:35] How do you engage with 45,000 followers in Twitter?
38:55 Social Media Tip: Dr. Jeff Livingston “Be authentic”
You’re invited to the Healthcare Podcasters weekly Blab
Christoph Trappe’s online presence
I really appreciate your listening to Get Social Health.
If you are looking for more conversations about healthcare, marketing, social media and communications, I invite you to visit the Get Social Health website and click on the “Live” tab for an archive of the Healthcare Podcasters Blab.
Even better, join us live at noon EST on Mondays for a new conversation. I’m joined as host by Joe Lavelle of the IntrepidNOW Healthcare podcast, Todd Eury of the Pharmacy Podcast and Jared Johnson of the Health IT Marketer Podcast.
I’d also love suggestions for topics or podcast guests so please reach out via social media –
in Twitter @GetSocialHealth or email me at janet@GetSocialHealth.com.