Social Media Strategist
Fletcher Allen Health Care

The mission of Get Social Health is to bring you stories of social media practitioners actively working in social media for healthcare. In guest Alexandra Tursi we have a heavy hitter. Alexandra Tursi is a social media strategist at Fletcher Allen Health Care in Burlington, VT.  Alexandra directs the social media program for Vermont’s largest employer, including management of blogs, Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and Instagram. She’s responsible for strategy development, tactical expertise and execution, and measurement of social programs.  Her role includes directing social media education efforts internally, managing social media analytics and supporting the marketing and communications team via social media. Alexandra is also a member of the Mayo Clinic Social Media Network.

While Alex is a multi-talented marketer, it is her expertise in Pinterest that brought her to Get Social Health as a guest.

We had a great conversation so be sure to listen to the podcast. In preparation Alex also answered a few background questions, some of which we didn’t get around to covering in our discussion. Check out the blog post with her answers here.

Social Media Tip Guest: Our “tipster” this episode is Will Hardison of Fanbase. Thanks Will!

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