video

StoryDriven: Documentary Story Telling

Nathan Clendenin is the Founder of StoryDriven, an Emmy Award-winning creator of videos that tell stories. StoryDriven works with clients in healthcare, scientific research, education, entrepreneurial space, nonprofits and more. Today we’re talking about using documentary-style storytelling for healthcare. Listen to the podcast or drop in at the time stamps below.
feeding scheme storydriven00:00 Introduction
00:45 Meet Nathan Clendenin – StoryDriven
01:21 He’s got an Emmy!
01:36 Mr. Peabody’s Wayback Machine
02:00 Studying AIDS, Poverty & Faith in South Africa
02:51 Twitter and Cats (Pippy & Champ) – of course!
03:37 Using cats to ease the learning curve
04:15 Twitter is not business only: Shout out to @LilyPad
04:57 It’s not about you
05:20 Video skills – broke with a baby on the way
06:47 Awesome sales pitch! “Real Doctors – Real People”
07:53 A 360-degree view of the physician
10:00 How was this video used?
storydriven11:15 StoryDriven is founded
12:25 How do you get real people to “relax”
14:47 “Physician – Heal Thyself!”
16:45 Story Renaissance
20:15 Storyboarding a diagnostic odyssey
22:50 Complex health stories
24:30 What is unique about telling a healthcare story
25:25 HIPAA Tip from Nathan
26:56 Release forms are your friend
27:07 Logistics of working with Doctors
28:30 “Talk nerdy to me” – TED Talk
29:50 Everyone needs to learn to communicate via video
31:59 “Black Men in White Coats”
34:19 Advice for video storytelling
37:15 Stories of triumph
37:41 Todd Eury, Pharmacy Podcast “Try an online search in Twitter

Find Nathan Clendenin or StoryDriven

Announcing “Social Content Solutions” and the launch of the Get Social Health Academy Membership Site

Patient Engagement with Facebook

Dr. Justin Smith is a pediatrician active in social media. Unlike a lot of physicians, he chose Facebook as his primary platform for patient engagement. Many physicians shy away from Facebook because of concerns that Facebook will require a lot of time to monitor or that comments could get out of hand. Dr. Smith understands a very important rule of marketing; find out where your audience is and go there to engage with them. Known as The Doc Smitty, Justin Smith engages, educates and entertains on his Facebook page providing a wide variety of information from swimming pool safety to stomach bugs to concerns about plugged in kids. His Facebook page fans love to share and comment on his posts and he rarely has to deal with “TMI.” Listen in to our conversation or jump in at the time stamps below.

The Doc Smitty00:00 Introduction
00:44 “The Doc Smitty” on Facebook
01:90 Shout out to Dr. Bryan Vartabedian @Doctor_V
03:00 Cook Children’s Medical Center
03:25 Balancing Digital and pediatrics practice
04:00 Innovating the digital pediatrics experience
04:55 What is a “connected patient” experience?
06:55 How tele-medicine would work
07:28 Lean startup concept for Digital Heath pediatrics office
08:38 Cook Children’s commitment to digital media
09:55 Did you have to learn marketing?
10:55 How do you find the time?
13:27 Analytics drives content
14:18 What kind of Facebook posts work best?
14:55 Have you ever been a target of opposite viewpoints?
16:00 Fear of Facebook
18:00 Have a great team to support questions
18:35 How does the branding work for @TheDocSmitty and @CookChildrens?
Facebook19:30 Who manages your page?
20:28 Time management
21:00 Fourth of July – Drowning Safety content
23:45 Childhood obesity
26:09 Children’s and parent’s self-image and social media
28:40 Integrate social media questions into checkups
29:23 Facebook engagement with parents
30:44 Future goals for social media?
32:00 Instagram
32:19 Letting people in your personal life
33:25 Concerns about too much presence in social media
34:44 Recommendations to other physicians
37:00 Social Media Tip: Colin Hung “Be Yourself”

Social Media Tips for Radiologists

social media for healthcareIt is a pleasure to welcome former Get Social Health podcast guest to the blogger’s seat today. Sara has provided an insightful article on social media tips for Radiologists however they are excellent and apply to any physician. Thanks for contributing Sara!

Working in radiology marketing for three years now, I’ve learned the in’s and out’s of the industry, become well-versed in radiology specific terminology, learned more about Toshiba and Hitachi technology than I can fathom and found out how to use various forms of marketing to attract patients and referring physicians. The biggest lesson I have learned though is how to bring the actual radiologists to the table for marketing success.

A joke in our niche industry is that radiologist physicians chose their specialty because they, in fact, don’t like patients and would rather sit in a dark room all day powering through their work than ever have to see a single patient. It makes sense; being that radiologists are compensated for the number of interpretations they get through, rather than their amount of daily positive patient interactions. As a result, the radiologist is not normally well known for exquisite bedside manner.

That being said, many imaging centers and radiology departments end up marketing their centers the same way. Using crutch-terms like “24-hour turnaround time” and “ACR accredited” plastered all over their advertisements and signs, doing nothing to stand out against their competition. By finding unique ways to actually market your radiologist, you can take the road less traveled in radiology.

So what can you do to market a physician that rarely interacts with patients and referring physicians?

  • Build an online persona for your physician through LinkedIn and Twitter
    • Share posts and become a thought-leader in radiology by posting valuable content, studies and blog articles. As a marketing pro, you can help extend the radiologist’s reach through these two social mediums.
  • Patient-focused ghostwriting.
    • Write original content for patients from the perspective of your radiologist, advising them on the differences between procedures, how to prepare and how to understand diagnoses.
  • Brand journalism for your radiologist.
    • Take the ghostwriting a step further and reach out to local media and industry publications to explore whether they need an expert in radiology to consult on medical news and healthcare changes.
  • Video interviews and how-to’s
    • If you’re lucky enough to have a radiologist that wants to get involved with your efforts and feels comfortable being filmed, you can package short videos of the doctor explaining their services. Video content is great for SEO and is much more manageable for patient education than long white papers and jargon-riddled blog posts.

To discuss some ways to transform your practice’s marketing, shoot me an email. I’d love to share my ideas! To reach me via email use: Smcfarland@atlantic-hs.com or give me a call at 813-284-2002.

 

 

Curmudgeons and Physician Branding: Dr. Russell Faust

Dr. Russell FaustWhat do you get when you combine a tech geek and an ENT Surgeon? Believe it or not, you get a social media and online branding expert! Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world. Our conversation was far ranging, from punch-card driven computers to robotics in surgery to building an online reputation.

To follow the conversation, you can check in at the time stamps below, or catch the whole interview. Dr. Faust has some neat projects in the works, so you’ll be hearing from him again on the Get Social Health podcast.

To follow key points in our discussion, here is a time stamp of the interview:

00:42 Introduction
01:25 How did a surgeon become an online marketing expert?
03:15 Dragging healthcare kicking & screaming…
08:00 Robotic Surgery
8:50 Is social media “too light”?
10:40 How do you find time for blogging and social media?
12:50 It’s all about the content
13:00 Patients with stacks of internet resources
15:25 Recommended content sites
16:50 What type of clients does Windriven serve?
18:00 Michael Hyatt “Platform”
19:25 Independent practices have to have an online presence to compete with hospitals and big practices
20:40 “Members of the community have a choice”
21:35 PEW Research & ePatients
22:15 “You need to be found or be gone”
22:30 What’s Plan A?
23:25 Run your practice like a business
24:00 “How many of you have a brand?”
25:00 The ill-fated “Zombie Brand”
25:30 Google Search – yourself
26:35 Brand the practice or the physician?
28:17 Tangent! Hospital content mistakes
29:05 Baseball
30:10 Bedside manner & The Curmedgeon
32:20 How to use video
33:00 How to present even the curmudgeon successfully
36:55 Social Media Tip: Fard Johnmar “It’s about people”

Visit our resources page for more valuable (and free!) resources on social media and digital health

“Platform: Get Noticed in a Noisy World” by Michael Hyatt <Affiliate link>

eMedicineHealth

“Why your Brand is a ZOMBIE – and what to do about it” by Dr. Russell Faust

Zombie Doc image courtesy of yootheme icons

Fard Johnmar, President of enspektos