Ed Bennett is a healthcare and hospital website consultant. He has recently left corporate and university life where he was the Website/Digital presence guru at the University of Maryland Medical Center for 17 years to become a consultant. He is a Platinum Fellow in the Mayo Clinic Social Media Network, founder of the Hospital Social Media list (now residing with Mayo) and curator of the Physician Transparency list that tracks hospitals that are posting their HCAPS scores on their websites. Listen to our conversation or drop in at the time stamps below.
00:46 Meet Ed Bennett, Mayo Platinum Fellow & entrepreneur
02:00 Internet earliest adopter
04:09 Hospital website for University of Maryland
05:15 What didn’t work well?
06:40 Content marketing (before it was cool)
08:03 Does a website belong to IT or Marketing?
09:25 Chief Cook & Bottle Washer
10:20 WordPress or enterprise CMS
12:35 Knowing how to understand vendor landscape
13:45 The difference between a slick website and a good vendor
17:00 How much god a project run?
18:28 C-Suite explanations needed?
21:00 Physician Transparency Project
25:35 Hospitals in Social Media list
26:55 Reputation leads to business
28:25 Preparing for the death of digital advertising
33:55 Is the website the hub of marketing
34:47 How does digital and online presence impact population health?
36:16 Advising on digital and social media presence
37:21 Company goals & the healthcare vendor space
39:25 Healthcare: Slow decision making?
40:45 Market Vue Partners and Population Health
40:15 Hospital marketing tactics slow to change
43:33 Social Media Tip: Dr. Wendy Sue Swanson “When you’ve had a bad day…”
44:50 Social Media Ambassadors – Social Media support for Trade Shows and Conferences