Professional sports sponsorships have long been a part of healthcare marketing – but are those partnerships being maximized? Katrina Doell of North Shore LIJ Health System walks us through the process on Get Social Health. They teamed up with the New York Rangers ice hockey team and player Marty St. Louis to create a “Be a Heart Healthy VIP” initiative to educate and inform about heart disease. Listen in to the conversation or jump into the conversation at the time stamps below.
[00:45] Ice Hockey Partnership with the New York Rangers
01:30 Martin St. Louis
[03:55] #1 Killer of Americans
05:00 Be a Heart Healthy MVP
[05:50] Healthcare and sports is a natural relationship
07:00 Carolina Hurricanes & Kids ‘N Community Foundation
[08:58] Sports & Health a natural Partnership
[10:25] What should be in a sponsorship agreement?
[14:00] Sports Loyalty and family
[15:35] Other types of sports agreements
[17:00] Partnerships through the foundation
[23:20] North Shore LIJ & Lenox Hill Hospital team
25:35 Smith, Rich & Tart – Dentists for Carolina Hurricanes
[26:50] Advice on partnerships
28:53 Social Media Tip: Dr. Bertalan Mesk0 “Real life communication is the same online”
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Lenox Hill Hospital Twitter
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