Professional sports sponsorships have long been a part of healthcare marketing – but are those partnerships being maximized? Katrina Doell of North Shore LIJ Health System walks us through the process on Get Social Health.  They teamed up with the New York Rangers ice hockey team and player Marty St. Louis to create a “Be a Heart Healthy VIP” initiative to educate and inform about heart disease. Listen in to the conversation or jump into the conversation at the time stamps below.

00:00 Introduction
00:45 Ice Hockey Partnership with the New York Rangers
01:30 Martin St. Louis
03:55 #1 Killer of Americans
05:00 Be a Heart Healthy MVP
05:50 Healthcare and sports is a natural relationship
07:00 Carolina Hurricanes & Kids ‘N Community Foundation
08:58 Sports & Health a natural Partnership
10:25 What should be in a sponsorship agreement?
14:00 Sports Loyalty and family
15:35 Other types of sports agreements
17:00 Partnerships through the foundation
15:38 Metrics
23:20 North Shore LIJ & Lenox Hill Hospital team
25:35 Smith, Rich & Tart – Dentists for Carolina Hurricanes
26:50 Advice on partnerships
28:53 Social Media Tip: Dr. Bertalan Mesk0 “Real life communication is the same online”

Katrina’s LinkedIn profile

Katrina’s Twitter profile

http://rangers.lenoxhillhospital.org/

Lenox Hill Hospital Facebook

Lenox Hill Hospital Twitter

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Leave a Reply

Your email address will not be published. Required fields are marked *