Putting it all together – Connect the Docs
Listen to the podcast or drop in at the time stamps below:
[07:00] Marketing “Technology” Manager…
Are you a Nurse Bully? You might be surprised…
Listen to our conversation or drop in at the time stamps below:
One concern regarding social media that I hear from doctors, nurses, and administrators is the perceived lack of gravitas and sincerity such platforms can provide. My guest today is Doctor Ed Mariano, professor of anesthesiology, perioperative and pain medicine at the Stanford University School of Medicine. He is also the Associate Chief of Staff for Inpatient Surgical Services at Veterans Affairs Palo Alto Health Care System. We’ll talk about Twitter and the scientific method, live tweeting at conferences and how best to get accurate, transparent information to patients. I love healthcare providers that tweet, especially the ones that make the effort to encourage their colleagues to jump into social media.
Listen to the podcast or drop in at the time stamps below:
[00:50] Meet Ed Mariano, MD
[02:27] Twitter making conversations happen
[03:55] The Scientific Method & Twitter
[05:37] Tools are necessary to manage Twitter content
[08:24] Social media can be organized
[10:00] “Why Doctors Should Be On Twitter”
[12:35] Twitter Journal Clubs
[16:22] Tweet Chats
[20:22] Using Twitter to connect at a conference
[21:31] Your “voice” will be heard in social media
[22:55] Patient community in pain management
[26:25] Spelling & social media searches
[33:56] Social media and opiod epidemic
[41:27] 15th Annual ASRA Pain Management Conference
[43:25] Free Course “Conference Success with Twitter”
[44:28] Samantha Pierce “Get your leaders on social media”
[44:58] I’d love to hear from you! firstname.lastname@example.org
Ed Mariano, MD
Dr. Hatten on Twitter @MyKneeGuide
Dr. Ankeet Udani on Twitter
Duke Medical Center Anesthesia Department Twitter
American Society of Regional Anesthesia and Pain Medicine (ASRA)
Virtual Reality for Healthcare Education
Digital health has gone beyond simple smartphone apps into virtual reality for healthcare education. A leader in the world of augmented and virtual reality for healthcare, Andrea Bielecki, President of INVIVO Communications joins me for a discussion of this exciting technology. INVIVO is a digital healthcare agency pioneering the integration of science, art, and technology into communication that changes the way people learn about medical science.
Listen to our conversation or drop in at the conversation points below:
[00:39] Meet Andrea Bielecki
[01:10] INVIVO Communications
[02:06] Medical Animation
[02:50] Skills for medical animation
[03:45] Biologist or programmer?
[05:04] Medical Illustration and Animation
[06:44] C-Suite & Virtual Reality acceptance
08:12 Choose your own adventure: “Blood Stream Explorer”
[09:38] Occulus Rift, HTC Vive
11:00 “The Enlightened League of Bone Builders and Osseous Enigma”
[12:15] What VR applications are created for Pharma?
13:25 Case study: Medtronic Oculus Rift project
[14:55] VR opens doors to physician’s offices
[17:10] VR demo of product gets great response
[18:10] Time and expense to create?
[19:25] How complicated are the projects?
[20:51] Patient experience VR games
[23:26] Business is booming
[24:05] What is augmented reality and virtual reality?
[26:06] What are the most frequent misconceptions about VR and AR?
[27:25] How is the learning “better” on VR?
[28:25] Types of learning plus “Smell-o-Vision”!
[29:05] How to find INVIVO Communications
30:39 Social Media Tip: Ed Bennett – Post your Physician Ratings and Reviews
[31:28] Get a website today! Get Social Health Academy & The Social Nurse launch a Website Design Service!
Find Andrea Bielecki
Article on Virtual Reality used for patients by Salutem Digital Health
What does the future hold for mobile health?
That was the question posed by Rick Smith, Editor of the WRAL TechWire to some of the most innovative and visionary digital health companies in the Triangle. From individuals monitoring their daily steps via a wearable device to scientists gaining the ability to harness the power of big data on a massive scale, advances in mobile health are both exciting and a bit unnerving.
On September 27, 2016, WRAL TechWire invited senior executives of Axial Health, Valencell, Validic, MobileSmith, Medfusion and RelyMD the Executive Exchange to share their thoughts. During the second panel on data security and legal issues, we heard from executives from Parker Poe, MCNC, Wyrick Robbins and Duke Health.
I had the pleasure of live-Tweeting the program and also captured some audio from some of the speakers and attendees. Give a listen to the voice of The Future of Mobile Health.
Podcast Guests (in order of appearance):
John Lynn, aka @TechGuy, is well known in the healthcare IT world. He has developed a series of websites to support the industry. His website Healthcare Scene hosts 10 healthcare blogs that have generated over 11,000 blog posts, half of which John wrote himself! He’s the co-founder of #HITMC Conference, supports numerous Twitter handles and provides a valuable resource for job seekers in the industry.
Listen to our conversation or drop in at the time stamps below:
[01:15] Healthcare – people with personal passions
[02:38] What is your “Why”?
[03:40] Difference between professional and passion-driven participants
[05:17] Disconnect in C-Suite not being exposed to social media discussions?
[06:48] Social determinants of health
[07:27] Patient stories – not hearing enough “good” stories
[10:47] Empowered patients
[13:41] People want to do good. Problems are a result of faulty workflow or process
[16:18] The power of social media
[17:10] Entrepreneurial spirit is suppressed in healthcare
[18:56] Acquired EHRs, now we need healthcare analysts
[20:22] John’s digital properties: Healthcare Scene, Healthcare IT Jobs, #HITMC
[23:47] Open Sharing among healthcare marketers
[26:29] HITMC Conference – Marketing automation hot topic
[28:21] Networking is a valuable aspect of HITMC
[29:15] Call for speakers for Spring HITMC Conference
[31:24] Topic suggestions: Success/Failure stories and Creative or Innovative Problem Solving
[31:04] Hamilton Rap from Stacey Gobel of Studio 9
[32:07] Where will the conference be held? SLS Las Vegas
[35:30] Find #HITMC – LinkedIn Group, Website, TwitterChat
[36:40] “Local” meetups around the country
38:03 Social Media Tip: Stacy Goebel with Studio North “Try Live Video”
Find John Lynn:
HITMC Call for Speakers
The King of All Workflow
Meet @wareFLO – Chuck Webster, MD… and MSIE, MSIS and workflow evangelist. Sometimes called the “King of all Workflow in Healthcare” (mostly by himself) Chuck is the undisputed champion of workflow process. He has worked with healthcare systems to study, design and implement process improvement through workflow development. Chuck is also a workflow technology expert and helps his clients use business process management software to capture and analyze workflow.
I admit it – I’m a marketing and social media evangelist. As such I have encountered Chuck dozens of times in TweetChats, Blab sessions and throughout the social media spectrum. I know that Chuck has an affinity for social media. I was not going to promise the same about workflow. Our interview ended up being really interesting and I learn a lot – painlessly.
I hope you enjoy the podcast. Give a listen to our conversation or drop into our conversation at the time stamps below.
Podcast Time Stamps
00:55 Meet Chuck Webster MD
[02:52] His alphabet soup of degrees
[05:00] How does all that education overlap?
[05:57] He’s a Venn Diagram!
[06:22] He’s an octopus – he said so!
[07:27] Medical training by Disney?
[07:38] C-Suite education – are they onboard?
[09:48] Mind Mapping vs. Workflow
[11:31] How does workflow technology work?
[13:44] Interoperability in workflow process design
[15:34] Example of a workflow process
[16:45] Why would workflow matter to me, the patient?
[20:50] Workflow enabling seniors living at home
[23:50] What would this position be called?
[26:20] Opportunity for physicians to transition their knowledge
[29:09] Should digital innovation come from the medical side of the house?
[30:32] How often should a workflow process be re-evaluated?
[32:32] Are EHR vendors working with clients to improve workflow?
[35:10] Bringing non-healthcare vendors to healthcare
[39:38] Getting published
[40:05] FireTalk – the new Blab?
Social Media Tip: Sarah Bramblette – Spell your medical condition right
[42:55] Social Content Solutions – Ready-to-post content for healthcare
Chuck Webster’s contact information:
A few episodes ago I had the pleasure of speaking with Sue Bohle about the Serious Play Conference. The conference in its sixth year was hosted at UNC Kenan-Flagler business school in Chapel Hill, North Carolina. The conference moves around every year so I was very excited that it was in my own backyard this year. While the conference wasn’t exclusively about creating serious games for healthcare there were a number of speakers there talking about the games they were developing.
In today’s podcast, I have an interview with for brilliant minds who are using gamification, a term will be discussing shortly, to help individuals with learning, education, engaging, and managing health and behavioral challenges. My four guests are Doug Watley with breakaway games, Lynn Fiellin with the Yale Center for Health and Learning, Dan Scherlis with the “Breathe Free” game, and Randy Brown of Virtual Heroes.
This is just a small selection of the many speakers and attendees present at this conference. I encourage you to find out more about “serious play” and “serious games” Give a listen to my interview with Sue Bohle.
My first interview is with Doug Watley the CEO of breakaway games. His game “Vital Signs”, was just awarded one of two best in show awards.
One of the sessions that fascinated me was the discussion of how a 2-D player game was created to help at-risk middle school-aged children work through scenarios of behavior choices and what the consequences would be. Let’s learn about Lynn Fiellin’s Play2Protect game.
I had a really interesting conversation with Dan Scherlis he is both a professional game developer and now a health games executive producer. It’s very interesting thoughts on the word game of vacation and told me about a game he’s working on “Breath Free” to help smokers try to quit. We even talked about good versus evil.
My last interview is with Randy Brown of virtual heroes is a fascinating spinoff of Epic Games Unreal Engine creating virtual worlds to help teach and connect individuals in a variety of professions from the military to public service to healthcare. His company, Virtual Heroes is working with the Duke School of Nursing on an IRB study for Type II diabetes support in a virtual world. Let’s hear what Randy has to say.
Thank you for listening to get social health I hope you found serious games for healthcare as interesting as I did. As a reminder go give a listen to my other podcast with Sue Bolla the executive director of the Serious Play Conference.
I’ve published over hundred episodes of Get Social Health. There have been a lot of fascinating, fun and interesting conversations with healthcare practitioners, digital health thought leaders, physicians nurses and healthcare professionals who are actively using social media to further their healthcare messages. When you visit the get social health.com website you’ll find on the right-hand side a search bar so type in a topic and will be able to find some really great interviews.
If you have a suggestion for an interview either a topic or an individual I’d love to hear about it please reach out to me via Janet@getsocialhealth.com one thing I would ask is for you to take the time to give me a review or rating it helps other individuals find the podcast and we could always use a few more listeners. I appreciate your listening today have a great week.
Digital Marketing and Inbound Sales
If I said “inbound sales for healthcare practices” would you know what I meant? Digital marketing has provided many new ways for physicians to attract new patients but with dozens of platforms and hundreds of choices to embrace online marketing is not for the faint of heart. Garett Smith, founder of the digital startup InboundMD knows the struggles of trying to tackle inbound marketing for healthcare. As a startup entrepreneur, his team has created a platform to help the independent healthcare practice manage the complex process of online digital marketing and inbound sales. Find out more by listening to the podcast or dropping in at the time stamps below.
[00:55] Meet Garrett Smith – Founder of InboundMD
[01:25] Too many choices in marketing, not enough time
[02:54] Independent Healthcare – 25% of medical practices still don’t have a website?
[05:24] Old websites are just a billboard
[07:01] Physicians just want to be physicians – Resistance is futile
[09:40] Negative reviews are driving experience
[12:30] How do you help the “digitally clueless”?
[19:22] Is this an “all-in” platform? InboundMD
[20:32] Is InboundMD a social management platform?
[22:35] How do you teach social media? “Smart Hands”
[24:53] If clients are not in social media, how are you reaching them?
[26:57] How does your Startup weekend experience impact your platform?
31:21 Patty Enrado, HIMSS Media “Use Multiple platforms”
[31:59] Please leave a review!