Katrina Doell

Ice Hockey and Healthcare Partnerships – Katrina Doell

Professional sports sponsorships have long been a part of healthcare marketing – but are those partnerships being maximized? Katrina Doell of North Shore LIJ Health System walks us through the process on Get Social Health.  They teamed up with the New York Rangers ice hockey team and player Marty St. Louis to create a “Be a Heart Healthy VIP” initiative to educate and inform about heart disease. Listen in to the conversation or jump into the conversation at the time stamps below.

00:00 Introduction
00:45 Ice Hockey Partnership with the New York Rangers
01:30 Martin St. Louis
03:55 #1 Killer of Americans
05:00 Be a Heart Healthy MVP
05:50 Healthcare and sports is a natural relationship
07:00 Carolina Hurricanes & Kids ‘N Community Foundation
08:58 Sports & Health a natural Partnership
10:25 What should be in a sponsorship agreement?
14:00 Sports Loyalty and family
15:35 Other types of sports agreements
17:00 Partnerships through the foundation
15:38 Metrics
23:20 North Shore LIJ & Lenox Hill Hospital team
25:35 Smith, Rich & Tart – Dentists for Carolina Hurricanes
26:50 Advice on partnerships
28:53 Social Media Tip: Dr. Bertalan Mesk0 “Real life communication is the same online”

Katrina’s LinkedIn profile

Katrina’s Twitter profile


Lenox Hill Hospital Facebook

Lenox Hill Hospital Twitter

Visit our resources page for more valuable (and free!) resources on social media and digital health.

“Don’t be an Egg-Head” & other social media lessons

When faced with the challenge of encouraging more members of the Australian Private Hospitals Association to utilize social media, Marketing Director Lisa Ramshaw went right to the top – to the CEOs. She faced many questions and concerns from the CEOs about hospitals participating in social media. Her response was to team up with some fellow marketers to get CEOs to try social media with a Twitter profile. To educate them, these social media evangelists went “old school” and wrote a book! A really little book titled “Don’t Be an Egg-Head” which explained the basics of having and using a Twitter account.

Our discussion also included Lisa’s recent recognition as a Mayo Clinic Silver Social Media Fellow status and the project that led to it. We also discussed healthcare marketing for the Australian Private Hospitals Association and some very effective marketing campaigns including; “The Elephant if the Room,” a mental health initiative.

"Don't be an Egghead"

Twitter basics for hospitals and healthcare organisations

Follow our conversation below:
00:00 Introduction
00:28 Meet Lisa Ramshaw, Director of Marketing & Communications for the Australian Private Hospitals Association
01:35 Meeting at Mayo Social Media Week
02:27 Welcoming Healthcare community
03:02 Australian Healthcare
04:08 How many private hospitals are there?
04:52 Does Australia have something like HIPAA
05:25 Can’t use a patient testimonial
06:45 Does the APHA have an opinion on social media?
08:29 “Don’t be an Egg-head”
11:15 400 copies of “Bringing a Social Media Revolution to Healthcare”
12:25 Training at a 101 lv
24:00 from Michigan to Australia to Mayo and back again
24:30 Silver Fellow Award
25:00 Mayo Social Media Network heads to OZ
26:20 Advice to enter social media

27:45 Social Media Tip: Katrina Doell – “Maximize your sports or sponsor partnerships”

Visit our resources page for more valuable (and free!) resources on social media and digital health.