physician Archives - Get Social Health

Kareo – Independent Practice Innovator

July 12, 2016 By Janet Kennedy Leave a Comment

Physician, Innovator, and Entrepreneur

Meet Dr. Tom Giannulli; Chief Medical Officer for Kareo and independent practice innovator. As both a physician and an entrepreneur, Dr. Giannulli is something of a modern-day Edison – creating, developing and testing digital health innovations in his own healthcare practice. As an independent practitioner, he offers a unique perspective and the capability to de real-time testing of the innovative ideas at Kareo.

During our interview, we talked about innovation, the needs of the small healthcare practice and, of course, social media. Listen to our conversation or drop in at the time stamps below:

Podcast Time Stamps:

[00:00] Introduction
[00:55] Meet Dr. Tom Giannaulli, CMIO, Kareo
[01:25] Kareo’s use of social media
[01:55] Leadership team at Kareo is active in social media
[02:21] Was social media part of your pre-Kareo career?
[02:41] How did you manage to be a physician and an entrepreneur?
[03:40] Technology an interest early on
[04:22] Do your kids love technology?
[04:48] Kareo’s history
[05:50] What’s the difference between the marketing platform and Doctor Base?
[07:05] Difference between patient portal and physician review site
[08:10] Where are you allowed to post content?
[08:32] Tracking review sites – as many as 60-80
[09:22] Review sites – Are all reviews published?
[10:43] Need more review to balance all opinions
[11:30] It’s like trying to get podcast reviews! (Shameless plug – Review here!)
[12:16] What is a “small” or independent practice?
[12:54] How are your services offered?
[13:25] How labor intensive is the ongoing training and support for an independent practice?
[14:25] Are your new clients new to EHR or are they transferring from another platform
[14:42] How do you manage to be the CMIO for Kareo and a practicing physician?
[15:57] Is Kareo a virtual company?
[16:17] Who wins the arguments – the Physician or the Entrepreneur?
[17:35] Physician’s time spent with EHR – is it better than the “good old days”?
[19:35] Heads Up Medicine – Training to use tablet and remain engaged with patient
[21:00] Gesture-based software
[21:56] Digital Health & Snake Oil
[24:05] Vetting medial apps
[24:44] How does the Kareo platform help the small healthcare practice do marketing
[26:00] Claim your space – how does the Kareo platform update online information?
[27:03] What are you developing now?
[27:40] KareoChat – Who’s participating?
[28:15] Crafting blog posts and subject matter expert to lead
[29:28] Why is social media important to an independent practice?
31:41 Social Media Tip: Hannah Prince. “Use interactive content”

More Information:

Storify of April 28th TweetChat led by Janet Kennedy of Get Social Health (that’s me!)

Dr. Tom Giannulli

Twitter @drtom_kareo
LinkedIn

Kareo

Social Content Solutions for Healthcare with Dr. Mike Sevilla

May 17, 2016 By Janet Kennedy Leave a Comment

On this podcast, I found myself answering questions about Social Content Solutions for Healthcare with Dr. Mike Sevilla. One of my early podcast guests, Mike Sevilla, is a dedicated Family Practice Physician, and social media early adopter. We talked about our convention travels, have a debate about SnapChat and explore the challenges of social media for the small healthcare practice. Mike was interested in learning more about the Get Social Health Academy, the monthly subscription service Social Content Solutions and the Membership site scheduled to launch early this summer. Give a listen to the podcast or drop in at the timestamps below.

The Interview

[00:00] Introduction
[01:08] Welcome back Dr. Mike Sevilla
[01:50] Where have you been traveling?
[03:56] SnapChat
[07:16] Building a network for each platform
[09:39] First the “selfie” next the Video channel
[10:26] Social Media Marketing World
11:30 Blab CEO shout out to Mike & Janet for the Mayo Blab
[13:44] Social Media is a force to be reckoned with
[14:01] Have vetted sources for health information
16:35: Dr. Wendy Sue Swanson
17:05 Dr. Jeff Livingston @MacarthurGYN
[18:02] Serving Salem, Ohio as an active Family Practice Physician
[19:55] “Let’s Do This America”
[20:56] Helping the small practice physician
22:18 Get Social Health Academy courses created to support small healthcare practices
[25:11] Reputation is very important
27:30 Seek help where needed: Social Content Solutions
[29:47] What kind of sources are you using?
[30:30] “Janet Kennedy Day”!
[31:00] How to use event calendars to generate blog ideas.
[33:17] How can a practice find the time to do social media
34:30 Custom content with Carol Bush of The Social Nurse
[35:00] Social Content Solutions pricing
37:31 New website: GetSocialHealthAcademy.com
[38:13] Member site launching June 2016
39:34 Mayo Clinic Social Media Network
[40:27] Marketing plan? Affiliates are primary sales channel
Mary Pat Whaley, Barbara Phillips, Jean Eaton, Carol Bush, NCMS
[43:02] Thanks for the support, Mike!
[43:30] Independent practices need support
46:332 Social Medi Tip: Stacy Goebel, Customer Engagement & Social Marketing at StudioNorth “Tell a Story”

Physician Suicide – Is medical school killing our doctors?

February 9, 2016 By Janet Kennedy 2 Comments

Dr. Pamela Wible is a physician calling for a change. The author of “Physician Suicide Letters – Answered,” Pamela addresses the public health crisis that is the high physician suicide rate. Pamela was brave enough to write about her own suicidal thoughts generated by the abusive medical school experience and the corporate mentality in the practice of medicine. She found that after sharing her thoughts, many other medical students wrote to her to share their experiences. Talking about suicide is still a taboo subject, but by writing this book she has found many others want to share their experiences. Listen to our full conversation or drop in at the time stamps below.

[00:00] Introduction
[00:53] Meet Author and Physician Pamela Wible
[02:44] Why you felt you could answer suicide letters?
[04:15] If someone has suicidal thoughts, is it always that way?
[05:10] Why is it so hard to change a culture of bullying?
[06:51] Are there any TV shows that accurately portray medicine?
[09:18] Professional distance versus professional closeness
[10:34] What is your practice like?
[11:18] Difference between concierge medicine and Ideal Patient Practice
[12:38] How many patients do you serve?
[13:20] What was the genesis of your suicidal thoughts?
[14:46] What was the trigger to get help?
[16:25] How did you solve deeling depressed?
[17:25] Can patients envision a different kind
[18:40] How are you helping other physicians?
[19:35] How did you get letters?
[20:38] What is the “Answered” part of your book?
[21:36] What’s the response from the physician’s community
[21:44] Is it starting discussions?
[22:36] What is the experience of medical school like?
[23:50] Is it medical school or the healthcare business that’s at fault?
[24:38] What can physicians do about dealing with suicidal thoughts?
[25:50] What is your plan for the book?
[26:46] Need the C-suite to make changes?
[27:50] Nurses also suffer in the work environment
[28:45] Are suicidal thoughts a mental illness?
[32:10] Can a suicidal physician give competent medical care?
[34:00] #SPSM Tweet Chat
[36:50] Do you blog on this topic frequently
[37:50] Old school attitudes
[38:38] Training to commit suicide?
[39:25] Pleas from her community
[40:19] How can I help?
[41:34] Book summary
44:58 Sally Oken, Patients Like Me “Contribute your data”

LinkedIn Edit Profile | LinkedIn

Twitter PamelaWibleMD (@PamelaWibleMD) | Twitter

Facebook (business page only)(18) Pamela Wible MD

Website Physician Suicide Letters—Answered

Book purchase link Physician Suicide Letters Answered: Pamela Wible M.D.: 9780985710323: Amazon.com: Books

Any other applicable links.Pamela Wible MD | America’s leading voice for ideal medical care

Managing Healthcare Reviews

September 29, 2015 By Janet Kennedy Leave a Comment

Managing healthcare reviews, especially for hospitals can be an overwhelming task. Cynthia Newton of HCCG is back on the Get Social Health podcast to finish our conversation about Yellow Pages, Healthgrades, reputation management, review sites and how to coordinate hundreds of phone numbers (spoiler alert: the old fashioned way – in Excel!) Listen to the podcast or drop in at the time stamps below.

1st step visibility
Reviews
Healthgrades
Where should Hospitals be encouraging patients to give reviews?
“I just Googled myself”
University of Utah – 1st to publish CAP scores
Patients not used to reviewing physicians
Can reviews be controlled?
Social Media Tip: Emily Solecki “Have a game plan”

http://www.getsocialhealth.com/googlemybusiness

New Date for FREE Webinar: October 7th at 12:00pm EST

The Public Physician – Dr. Bryan Vartabedian

June 30, 2015 By Janet Kennedy 4 Comments

Physician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as “The Public Physician.” Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, “The Public Physician” which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their “digital footprint.” Listen to the interview or drop in at the time stamps below.

[00:00] Introduction
[00:45] The Public Physician
[01:45] 33 Charts Blog
[02:25] Changes since 2009
[03:10] What is a digital footprint?
[04:00] Every physician is a brand or has a brand?
[04:56] Embrace being online
[06:15] Proactive Vs. Reactive online
[07:50] Passive Footprint – Active Footprint – Active Presence
[08:50] Does every physician need to be active online?
[10:40] What is the minimum presence?
[12:03] Is Doximity tied to SEO?
[13:00] Can a physician be “all-in” on just one platform?
15:00 “Surrogate blog” like Kevin MD
[16:48] Find your medium
17:35 Video blog as platform
[18:48] Twitter & Medical meetings
21:35 Tweeting a live heart transplant
[23:53] “Your obligation to patients goes above the law”
[24:25] How to stay on the right side of HIPAA
[26:15] Doctors moral obligation to speak up
[27:05] AAP target of online attacks
[28:08] Baylor College of Medicine Digital Smarts program
[29:42] Are medical schools catching up?
[30:40] Healthcare Statistics course
[32:36] Confidence in Medical & Health Apps
33:30 Rice University – Medical Futures Lab
[34:55] Startup Weekend
36:06 Dr. Joyce Lee @JoyceLee – Doctor as Designer
[36:35] Physicians are trained to follow
38:00 Social Media Tip: Rick Evans – Pick the right medium for the message
[38:48] Get Social Health Academy

New York Times: Questioning the Value of Health Apps

Washington Post: “Many health apps are based on flimsy science at best, and they often do not work”

Dr. Bryan Vartabedian on LinkedIn

Medical Futures Lab

33 charts

The Public Physician Link on iTunes

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Physician Reputation Management with PractImage

June 16, 2015 By Janet Kennedy Leave a Comment

Everybody talks about physician reputation management in healthcare but there’s more to it than Googling your name. I spoke with Brandon Ives, the founder of PractImage, a service that pulls physician or practice review information from over 50 commercial and health review sites. In addition, the reviews are assessed by PractImage team members and recommendations on actions to take are provided. During our conversation we discuss how to set up a process for reputation management and some best practices. Listen in to our conversation or drop in at the time stamps below.

[00:00] Introduction
[00:50] Reputation a big concern
02:12 Brasco Design
[02:35] Personal branding and practice branding
[04:40] Old practice review damaging current review score
[06:20] Controlling first page of search reviews
[06:40] Urology Association study
[10:10] No News is not good news
[11:23] Review sites: Commercial & Health
[12:48] PractImage term search
[16:30] PractImage and Brasco Design services
[19:33] Getting reviews
[21:43] Providing guidance
[23:50] Weight given to platforms
[26:12] Pulling from social media?
[27:40] Monitoring 50 review sites
[29:30] DIY or service provided?
[30:54] Social media policy training?
34:54 Social Media Tip: Martin (Marty) Smith “Thank and respond to Twitter”

PractImage Twitter

Brasco Marketing Twitter

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Physician Liaison Programs – Critical to Practice Growth

May 12, 2015 By Janet Kennedy Leave a Comment

A shocking statistic – a specialty medical practice can depend on patient referrals for as much as 60% – 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program. Listen in to our conversation or jump in at the time stamps below.

[00:00] Introduction
[01:15] What is a physician Liaison?
[02:00] Should the physician be a liaison?
[02:45] Does a practice need a full time representative?
[03:20] What makes a good physician liaison?
[04:25] Is is just about the relationship?
[05:26] Liaison is “the glue”
[06:40] Is being a physician liaison like being a pharma rep?
[07:50] Pharma reps can be good physician liasion
[07:50] So – Bagels?
[08:38] How does the White Coat Designs program work?
[10:00] How does the business side of the business work?
[11:40] What’s the value of a patient?
[15:05] Pressure is on for unaffiliated practices
[16:05] Where’s the money in healthcare?
[17:23] What’s the difference between building relationship with a sports medicine versus oncology practice?
[18:58] Relationships & “Strategery”
[20:05] What data does a practice use to assess their growth?
[20:30] What kind of market data does a practice need to market themselves?
[21:01] What is the process for setting up a new practice?
[23:05] Are any of your clients still on paper?
[23:51] Do physician liasions use social media?
[25:00] How do you determine if you are ready for a physician liasion program?
[27:00] Sometime practices don’t track their referrals regularly
[28:00] Does HIPAA or Privacy play a role?
29:53 Social Media Tip: Phyllis Khare’s website – “4 ways to increase your online presence”

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Ice Hockey and Healthcare Partnerships – Katrina Doell

February 10, 2015 By Janet Kennedy Leave a Comment

Professional sports sponsorships have long been a part of healthcare marketing – but are those partnerships being maximized? Katrina Doell of North Shore LIJ Health System walks us through the process on Get Social Health. They teamed up with the New York Rangers ice hockey team and player Marty St. Louis to create a “Be a Heart Healthy VIP” initiative to educate and inform about heart disease. Listen in to the conversation or jump into the conversation at the time stamps below.

[00:00] Introduction
[00:45] Ice Hockey Partnership with the New York Rangers
01:30 Martin St. Louis
[03:55] #1 Killer of Americans
05:00 Be a Heart Healthy MVP
[05:50] Healthcare and sports is a natural relationship
07:00 Carolina Hurricanes & Kids ‘N Community Foundation
[08:58] Sports & Health a natural Partnership
[10:25] What should be in a sponsorship agreement?
[14:00] Sports Loyalty and family
[15:35] Other types of sports agreements
[17:00] Partnerships through the foundation
[15:38] Metrics
[23:20] North Shore LIJ & Lenox Hill Hospital team
25:35 Smith, Rich & Tart – Dentists for Carolina Hurricanes
[26:50] Advice on partnerships
28:53 Social Media Tip: Dr. Bertalan Mesk0 “Real life communication is the same online”

Katrina’s LinkedIn profile

Katrina’s Twitter profile

http://rangers.lenoxhillhospital.org/

Lenox Hill Hospital Facebook

Lenox Hill Hospital Twitter

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Reputation Management: Physician Friend or Foe? Dr. Kevin Pho Weighs In

January 13, 2015 By Janet Kennedy 4 Comments

Physicians know they need to be concerned about online reputation management. Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to monitor, what to say or not to say. It can be very complicated. Healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground. Give a listen to the podcast or drop in on the conversation at the time stamps below:

[00:00] Introduction
[00:50] Content Aggregation
02:10 How do you curate 2,000 voices? KevinMD.com
[03:15] Circle of Influence: How big should it be?
[04:26] Are your patients active in social media?
[10:17] Minimum commitment to be in social media
12:00 Doximity
[13:10] Positive aspects of social media
[17:15] Claim every profile?
[19:00] Balancing social media and an active practice
[20:40] When are you “live” in social media?
[23:25] The “next big thing” may be small
[25:08] Consumer Electronics Show: Healthcare apps and wearables
[26:30] Elderly and chronically ill left out of health innovation
[29:50] Bad review response
[33:20] Don’t sue – “The Streisand Effect”
35:20 Social media tools: Hootsuite, Bufferapp, Buffer Blog
LinkedIn group

37:52 Social Media Tip: Chris Boyer “It’s a Marathon.”

Website:
http://www.kevinmd.com/blog/

Book:

http://www.kevinmd.com/blog/reputation

Keynote speaking:

http://www.kevinmd.com/blog/social-media-physician-speaker-kevin-pho-md

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Physician Venting to Physician Collaboration: SERMO Grows Up

January 6, 2015 By Janet Kennedy Leave a Comment

Social platforms, both closed and open, enable communication between patients, physicians, researchers, medical professionals, advertisers and marketers. As Community Director Christian Rubio shared with Get Social Health, sometimes all those voices can be a distraction. SERMO, the largest physician to physician closed platform offers something that is needed, anonymity. The 300,000+ members of SERMO may choose not to identify themselves so they can speak freely to their peers. Indeed, venting was one of the primary reasons for MDs to join SERMO in the early days of the platform. While politics, both internal and external are still discussed, the larger and more critical mission of SERMO has focused on the medicine. From advice sharing to mentoring young doctors, SERMO has hit it’s stride as a vibrant, growing medical community for physicians.

Follow along our conversation as we discuss:

Introduction
Meet Christian Rubio, Community Director of SERMO

Floating Doctors
Panama

What is SERMO?
Verified physicians
What kinds of conversations?
Politics and Medicine
What percvent of conversation are clinical?
The Early Days – ranting
How does the platform work?
How do you search for discussions?
Health Hubs
How is content vetted

Floating Doctors

Case examples: Post-natal infection & Black Glaucoma
Marketing SERMO
Member demographics
Past – Present – Future
WorldOne acquisition
Sponsors and Advertising
Site for Nurses?
Social Media Tip: Ron Petrovich, Manager Mayo Clinic Center for Social Media – 60 Second Rule

http://www.sermo.com/