physician

Kareo – Independent Practice Innovator

July 12, 2016 Janet Kennedy 0 Comments

Physician, Innovator, and Entrepreneur

Meet Dr. Tom Giannulli; Chief Medical Officer for Kareo and independent practice innovator. As both a physician and an entrepreneur, Dr. Giannulli is something of a modern-day Edison – creating, developing and testing digital health innovations in his own healthcare practice. As an independent practitioner, he offers a unique perspective and the capability to de real-time testing of the innovative ideas at Kareo.

During our interview, we talked about innovation, the needs of the small healthcare practice and, of course, social media. Listen to our conversation or drop in at the time stamps below:

Podcast Time Stamps:

00:00 Introduction
00:55 Meet Dr. Tom Giannaulli, CMIO, Kareo
01:25 Kareo’s use of social media
01:55 Leadership team at Kareo is active in social media
02:21 Was social media part of your pre-Kareo career?
02:41 How did you manage to be a physician and an entrepreneur?
03:40 Technology an interest early on
04:22 Do your kids love technology?
04:48 Kareo’s history
05:50 What’s the difference between the marketing platform and Doctor Base?
07:05 Difference between patient portal and physician review site
08:10 Where are you allowed to post content?
08:32 Tracking review sites – as many as 60-80
09:22 Review sites – Are all reviews published?
10:43 Need more review to balance all opinions
11:30 It’s like trying to get podcast reviews! (Shameless plug – Review here!)
12:16 What is a “small” or independent practice?
12:54 How are your services offered?
13:25 How labor intensive is the ongoing training and support for an independent practice?
14:25 Are your new clients new to EHR or are they transferring from another platform
14:42 How do you manage to be the CMIO for Kareo and a practicing physician?
15:57 Is Kareo a virtual company?
16:17 Who wins the arguments – the Physician or the Entrepreneur?
17:35 Physician’s time spent with EHR – is it better than the “good old days”?
19:35 Heads Up Medicine – Training to use tablet and remain engaged with patient
21:00 Gesture-based software
21:56 Digital Health & Snake Oil
24:05 Vetting medial apps
24:44 How does the Kareo platform help the small healthcare practice do marketing
26:00 Claim your space – how does the Kareo platform update online information?
27:03 What are you developing now?
27:40 KareoChat – Who’s participating?
28:15 Crafting blog posts and subject matter expert to lead
29:28 Why is social media important to an independent practice?
31:41 Social Media Tip: Hannah Prince. “Use interactive content”

More Information:

Storify of April 28th TweetChat led by Janet Kennedy of Get Social Health (that’s me!)

Dr. Tom Giannulli

Twitter @drtom_kareo
LinkedIn

Kareo

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Social Content Solutions for Healthcare with Dr. Mike Sevilla

May 17, 2016 Janet Kennedy 00:47:20 0 Comments

On this podcast, I found myself answering questions about Social Content Solutions for Healthcare with Dr. Mike Sevilla. One of my early podcast guests, Mike Sevilla, is a dedicated Family Practice Physician, and social media early adopter. We talked about our convention travels, have a debate about SnapChat and explore the challenges of social media for the small healthcare practice. Mike was interested in learning more about the Get Social Health Academy, the monthly subscription service Social Content Solutions and the Membership site scheduled to launch early this summer. Give a listen to the podcast or drop in at the timestamps below.

The Interview

00:00 Introduction
01:08 Welcome back Dr. Mike Sevilla
01:50 Where have you been traveling?
03:56 SnapChat
MikeSevillaAtMay2016ConferenceAAFP-2 07:16 Building a network for each platform
09:39 First the “selfie” next the Video channel
10:26 Social Media Marketing World
11:30 Blab CEO shout out to Mike & Janet for the Mayo Blab
13:44 Social Media is a force to be reckoned with
14:01 Have vetted sources for health information
16:35: Dr. Wendy Sue Swanson
17:05 Dr. Jeff Livingston @MacarthurGYN
18:02 Serving Salem, Ohio as an active Family Practice Physician
19:55 “Let’s Do This America”
20:56 Helping the small practice physician
22:18 Get Social Health Academy courses created to support small healthcare practices
25:11 Reputation is very important
27:30 Seek help where needed: Social Content Solutions
29:47 What kind of sources are you using?
30:30 “Janet Kennedy Day”!
31:00 How to use event calendars to generate blog ideas.
33:17 How can a practice find the time to do social media
34:30 Custom content with Carol Bush of The Social Nurse
35:00 Social Content Solutions pricing
37:31 New website: GetSocialHealthAcademy.com
38:13 Member site launching June 2016
39:34 Mayo Clinic Social Media Network
40:27 Marketing plan? Affiliates are primary sales channel
Mary Pat Whaley, Barbara Phillips, Jean Eaton, Carol Bush, NCMS
43:02 Thanks for the support, Mike!
43:30 Independent practices need support
46:332 Social Medi Tip: Stacy Goebel, Customer Engagement & Social Marketing at StudioNorth “Tell a Story”

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Physician Suicide – Is medical school killing our doctors?

February 9, 2016 Janet Kennedy 00:45:53 2 Comments

Dr. Pamela Wible is a physician calling for a change. The author of “Physician Suicide Letters – Answered,” Pamela addresses the public health crisis that is the high physician suicide rate. Pamela was brave enough to write about her own suicidal thoughts generated by the abusive medical school experience and the corporate mentality in the practice of medicine. She found that after sharing her thoughts, many other medical students wrote to her to share their experiences. Talking about suicide is still a taboo subject, but by writing this book she has found many others want to share their experiences. Listen to our full conversation or drop in at the time stamps below.

Pamela Wible Book 2-1 00:00 Introduction
00:53 Meet Author and Physician Pamela Wible
02:44 Why you felt you could answer suicide letters?
04:15 If someone has suicidal thoughts, is it always that way?
05:10 Why is it so hard to change a culture of bullying?
06:51 Are there any TV shows that accurately portray medicine?
09:18 Professional distance versus professional closeness
10:34 What is your practice like?
11:18 Difference between concierge medicine and Ideal Patient Practice
12:38 How many patients do you serve?
13:20 What was the genesis of your suicidal thoughts?
14:46 What was the trigger to get help?
16:25 How did you solve deeling depressed?
17:25 Can patients envision a different kind
18:40 How are you helping other physicians?
19:35 How did you get letters?
20:38 What is the “Answered” part of your book?
21:36 What’s the response from the physician’s community
Pamela Wible Book 1-2 21:44 Is it starting discussions?
22:36 What is the experience of medical school like?
23:50 Is it medical school or the healthcare business that’s at fault?
24:38 What can physicians do about dealing with suicidal thoughts?
25:50 What is your plan for the book?
26:46 Need the C-suite to make changes?
27:50 Nurses also suffer in the work environment
28:45 Are suicidal thoughts a mental illness?
32:10 Can a suicidal physician give competent medical care?
34:00 #SPSM Tweet Chat
36:50 Do you blog on this topic frequently
37:50 Old school attitudes
38:38 Training to commit suicide?
39:25 Pleas from her community
40:19 How can I help?
41:34 Book summary
44:58 Sally Oken, Patients Like Me “Contribute your data”

LinkedIn Edit Profile | LinkedIn

Twitter PamelaWibleMD (@PamelaWibleMD) | Twitter

Facebook (business page only)(18) Pamela Wible MD

Website Physician Suicide Letters—Answered

Book purchase link Physician Suicide Letters Answered: Pamela Wible M.D.: 9780985710323: Amazon.com: Books

Any other applicable links.Pamela Wible MD | America’s leading voice for ideal medical care

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Managing Healthcare Reviews

September 29, 2015 Janet Kennedy 00:21:00 0 Comments

Managing healthcare reviews, especially for hospitals can be an overwhelming task. Cynthia Newton of HCCG is back on the Get Social Health podcast to finish our conversation about Yellow Pages, Healthgrades, reputation management, review sites and how to coordinate hundreds of phone numbers (spoiler alert: the old fashioned way – in Excel!) Listen to the podcast or drop in at the time stamps below.

1st step visibility
Reviews
Healthgrades
Where should Hospitals be encouraging patients to give reviews?
“I just Googled myself”
University of Utah – 1st to publish CAP scores
Patients not used to reviewing physicians
Can reviews be controlled?
Social Media Tip: Emily Solecki “Have a game plan”

https://getsocialhealth.com/googlemybusiness

New Date for FREE Webinar: October 7th at 12:00pm EST

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The Public Physician – Dr. Bryan Vartabedian

June 30, 2015 Janet Kennedy 00:39:09 4 Comments

Physician, author, digital thought-leader and educator, Dr. Bryan Vartabedian, is a pediatrician who embraces his role as “The Public Physician.” Known as @Doctor_V in Twitter, he joined Get Social Health to discuss his book, “The Public Physician” which is now available as a free download. In addition we discussed his work with Rice University at the Medical Futures Lab, as a voice for pediatric health and the importance of physicians to understand their “digital footprint.” Listen to the interview or drop in at the time stamps below.

00:00 Introduction
00:45 The Public Physician
01:45 33 Charts Blog
02:25 Changes since 2009
03:10 What is a digital footprint?
04:00 Every physician is a brand or has a brand?
04:56 Embrace being online
06:15 Proactive Vs. Reactive online
07:50 Passive Footprint – Active Footprint – Active Presence
08:50 Does every physician need to be active online?
10:40 What is the minimum presence?
12:03 Is Doximity tied to SEO?
13:00 Can a physician be “all-in” on just one platform?
15:00 “Surrogate blog” like Kevin MD
16:48 Find your medium
17:35 Video blog as platform
18:48 Twitter & Medical meetings
21:35 Tweeting a live heart transplant
23:53 “Your obligation to patients goes above the law”
24:25 How to stay on the right side of HIPAA
26:15 Doctors moral obligation to speak up
27:05 AAP target of online attacks
28:08 Baylor College of Medicine Digital Smarts program
29:42 Are medical schools catching up?
30:40 Healthcare Statistics course
32:36 Confidence in Medical & Health Apps
33:30 Rice University – Medical Futures Lab
34:55 Startup Weekend
36:06 Dr. Joyce Lee @JoyceLee – Doctor as Designer
36:35 Physicians are trained to follow
38:00 Social Media Tip: Rick Evans – Pick the right medium for the message
38:48 Get Social Health Academy

New York Times: Questioning the Value of Health Apps

Washington Post: “Many health apps are based on flimsy science at best, and they often do not work”

Dr. Bryan Vartabedian on LinkedIn

Medical Futures Lab

33 charts

The Public Physician Link on iTunes

Visit our resources page for more valuable (and free!) resources on social media and digital health.

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Physician Reputation Management with PractImage

June 16, 2015 Janet Kennedy 00:37:11 0 Comments

Everybody talks about physician reputation management in healthcare but there’s more to it than Googling your name. I spoke with Brandon Ives, the founder of PractImage, a service that pulls physician or practice review information from over 50 commercial and health review sites. In addition, the reviews are assessed by PractImage team members and recommendations on actions to take are provided. During our conversation we discuss how to set up a process for reputation management and some best practices. Listen in to our conversation or drop in at the time stamps below.

00:00 Introduction
00:50 Reputation a big concern
02:12 Brasco Design
02:35 Personal branding and practice branding
04:40 Old practice review damaging current review score
06:20 Controlling first page of search reviews
06:40 Urology Association study
10:10 No News is not good news
11:23 Review sites: Commercial & Health
12:48 PractImage term search
16:30 PractImage and Brasco Design services
19:33 Getting reviews
21:43 Providing guidance
23:50 Weight given to platforms
26:12 Pulling from social media?
27:40 Monitoring 50 review sites
29:30 DIY or service provided?
30:54 Social media policy training?
34:54 Social Media Tip: Martin (Marty) Smith “Thank and respond to Twitter”