physician

social media for healthcare

Global Social Media – TweetChat Pioneer

September 2, 2014 Janet Kennedy Get Social Health, Podcast 00:24:27 4 Comments

Dr. Gia SisonDr. Gia Sison is a physician who recognizes the potential of social media to share content among fellow physicians and educate patients.  Unusual? Maybe not in the US but as a practicing physician in the Philippines so is more than an early adopter, she is a social media pioneer. In our conversation we discuss how she started her social media journey by participating in Tweet chats happening in the US (12 hour difference). Dr. Sision joined with 3 other physicians in social media to promote the use of  Twitter to engage her nation in healthcare advocacy.

In our conversation we discuss how she found Twitter through Stanford’s #MEDx chat and then joined the #HCLDR and #HCSM chats to engage colleagues around the world.

To follow along, here is a time stamp of our conversation:

00:00 Introduction
00:10 EHR 2.0 Advertisement
00:51 Opening
01:16 Welcome
01:52 Hey – Dr. Sison is in the Philippines!
02:26 Maritime health care & tele-medicine
04:00 How do you perform health care at sea?
05:05 Is there a similar HIPAA law in the Philippines?
06:00 What is the state of social media in the Philippines?
06:33 Help from @NurseFriendly & #healthxph
06:50 #HCLDR chat – #HCSM chat
07:30 Are you encouraging physicians or patients to enter social media?
08:05 Who is involved in Philippines Tweet Chats?
09:30 Are you using Twitter to teach health education or about using social media?
10:05 Are all your Tweet chats global?
10:48 WHO project
11:40 Youth and social media in the Philippines
12:40 What other social media platforms do you use?
13:06 How do you manage to be involved in so many US Tweetchats?
13:38 MEDx at Stanford
13:55 Social media used for physician promotion?
15:00 Using Facebook to educate about Ebola
Ebola Symptoms17:02 Closer to Ebola in NC than the Philippines
18:00 Dr. Sison’s breast cancer journey
18:53 Patient privacy and social media. “A Culture of Shyness”
20:32 Mental Health Stigma
21:30 Social media goal – to drive in-person engagement
22:58 Dr. Sison “walks the walk”
23:20 Stanford’s MEDx program
24:35 Social Media is a great tool for learning
26:17 Social Media Tip from Theresa Robinson of Express Mobile Solutions “Keep it short and Sweet”
26:46 Close

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Contact Dr. Gia Sison:  LinkedIn, Twitter, Blog

Stanford’s MEDx program

#HCLDR Chat

#HCSM Chat

Ebola Facebook page

Nurse Friendly – Andrew Lopez

Philippines colleagues in social media:

Dr Iris Isip Tan @endocrine_witch
Dr Remo Aguilar @bonedoc
Dr Narciso Tapia @cebumd

 

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social media for healthcare

A Challenge to Cancer… and Healthcare from Stupid Cancer

August 26, 2014 Janet Kennedy Get Social Health, Podcast 00:32:20 0 Comments

Challenges. Facing them, beating them, issuing them. Matthew Zachary of Stupid Cancer does not take life as it comes. After facing life-threatening pediatric brain cancer at age 21 in 1995, Matthew found that a lack of resources made his cancer battle hard and lonely. He beat a six-month survival prediction to continue his college career, regain the ability to play piano and committed to making the battle against cancer for teens “suck a little less.”

Matthew founded Stupid Cancer in 2007 as a non-profit organization to empower those affected by young adult cancer through innovative and award-winning programs and services. They are the nation’s largest support community for the under-served population and serve as a bullhorn for the young adult cancer movement.

Matthew ZacharyLaunching in September 2014 in a beta, Stupid Cancer has developed an app that will connect teens with other teens anonymously. To hear more about the launch of Instapeer, tun in to the episode.

Follow the conversation with the time stamp of the episode below:

00:00 Intro
00:30 Advertisement: EHR2.0 HIPAA and Security Compliance
01:25 Meet Matthew Zachary
02:18 Fard Johnmar & the ePatient
03:28 Angry patients
05:00 Teens in the healthcare system
06:38 Nothing’s connected
07:38 80% of teens with cancer are treated in a rural setting
08:16 Chemo is chemo
08:32 How can teens connect with each other
10:35 Online forums are intimidating
11:07 What would a teen use to connect with other teens
Instapeer11:30 Instapeer – Free mobile app to connect teens and young adults to each other
12:00 Build for the teen, not their dad
14:15 We “make it suck a little less”
14:45 Beta launch requirements
15:55 Matthew’s cancer journey & launch of Stupid Cancer
18:47 Closing the gap
19:35 “Nothing had changed in the survival rate for teens in 10 years and that’s not OK’
20:15 Depression and teens with cancer
22:00 Living with, through and beyond cancer
23:05 18 years cancer free – not cured
24:00 What is Stupid Cancer
25:33 We deserve to be treated age appropriately
26:20 Where does your content come from
27:55 CancerCon
29:55 How are healthcare professionals and companies dealing with digital health
30:45 Digital health startups are a colossal waste of time
31:54 The digital health world does not know it’s audience
33:00 Challenging the digital health entrepreneurial hierarchy
34:32 Social Media Success Tip from Clarissa Schlistra

Visit our resources page for more valuable (and free!) resources on social media and digital health:

StupidCancer.org

Instapeer.org

CancerCon

Health 2.0

Fard Johnmar & “ePatient 2015 – 15 Surprising Trends Changing Health Care”

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social media for healthcare

Curmudgeons and Physician Branding: Dr. Russell Faust

August 19, 2014 Janet Kennedy Get Social Health, Podcast 00:34:12 1 Comment

Dr. Russell FaustWhat do you get when you combine a tech geek and an ENT Surgeon? Believe it or not, you get a social media and online branding expert! Get Social Health spoke with Dr. Russell Faust about his life journey that brought him to being the founder of the Windriven Group, a consortium of physicians, healthcare copywriters, and marketers with a passion for optimizing the patient experience through connection in the digital world. Our conversation was far ranging, from punch-card driven computers to robotics in surgery to building an online reputation.

To follow the conversation, you can check in at the time stamps below, or catch the whole interview. Dr. Faust has some neat projects in the works, so you’ll be hearing from him again on the Get Social Health podcast.

To follow key points in our discussion, here is a time stamp of the interview:

00:42 Introduction
01:25 How did a surgeon become an online marketing expert?
03:15 Dragging healthcare kicking & screaming…
08:00 Robotic Surgery
8:50 Is social media “too light”?
10:40 How do you find time for blogging and social media?
12:50 It’s all about the content
13:00 Patients with stacks of internet resources
15:25 Recommended content sites
16:50 What type of clients does Windriven serve?
18:00 Michael Hyatt “Platform”
19:25 Independent practices have to have an online presence to compete with hospitals and big practices
20:40 “Members of the community have a choice”
21:35 PEW Research & ePatients
22:15 “You need to be found or be gone”
22:30 What’s Plan A?
23:25 Run your practice like a business
24:00 “How many of you have a brand?”
25:00 The ill-fated “Zombie Brand”
25:30 Google Search – yourself
26:35 Brand the practice or the physician?
28:17 Tangent! Hospital content mistakes
29:05 Baseball
30:10 Bedside manner & The Curmedgeon
32:20 How to use video
33:00 How to present even the curmudgeon successfully
36:55 Social Media Tip: Fard Johnmar “It’s about people”

Visit our resources page for more valuable (and free!) resources on social media and digital health

“Platform: Get Noticed in a Noisy World” by Michael Hyatt <Affiliate link>

eMedicineHealth

“Why your Brand is a ZOMBIE – and what to do about it” by Dr. Russell Faust

Zombie Doc image courtesy of yootheme icons

Fard Johnmar, President of enspektos

 

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social media for healthcare

Doc Foreman: Suicide Education and Twitter

June 26, 2014 Janet Kennedy Get Social Health, Podcast 00:30:15 2 Comments

Get Social Health talks to Dr. April C. Foreman (or @DocForeman to her healthcare social media crew). She is a Licensed Psychologist serving Veterans in Louisiana as a Suicide Prevention Coordinator for the Southeast Louisiana Veterans Health Care System. Prior to that she worked as the only Licensed Psychologist providing care in the four of the sickest and poorest counties of rural Kansas. Dr. Foreman received her Ph.D. from Texas Tech University in 2005.

social media for healthcareDocForeman’s mission in life is to relieve pain, one person, one problem, one minute at a time if she has to. She is known for her practical experience using innovations in emerging technology to solve problems for patients with severe emotional pain.

Our conversation, while about a very serious subject was not without humor, an essential element in dealing with people with suicidal thoughts. ”

You can find DocForeman on Facebook (April Foreman), and on Twitter, where she moderates a weekly Twitter Chat on Suicide Prevention and Social Media (#SPSM). SPSM chat is a project designed to build and spread expertise in the intersection of social media and suicide prevention. A weekly guest expert or targeted discussion topic is featured each week, and targeted at a diverse and multidisciplinary group of stake holders in this field. Each week’s chat is curated, creating a centralized and searchable body of expertise and thought leadership. You can find it here.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Social Media Tip:

From Dana Harris with REX/UNC Healthcare: “Talk to people” -engage on a personal level.

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social media for healthcare

Pinterest Expert Alexandra Tursi

June 24, 2014 Janet Kennedy Get Social Health, Podcast 00:35:18 2 Comments
Social Media Strategist Fletcher Allen Health Care

Social Media Strategist
Fletcher Allen Health Care

The mission of Get Social Health is to bring you stories of social media practitioners actively working in social media for healthcare. In guest Alexandra Tursi we have a heavy hitter. Alexandra Tursi is a social media strategist at Fletcher Allen Health Care in Burlington, VT.  Alexandra directs the social media program for Vermont’s largest employer, including management of blogs, Facebook, Twitter, LinkedIn, Google+, YouTube, Pinterest, and Instagram. She’s responsible for strategy development, tactical expertise and execution, and measurement of social programs.  Her role includes directing social media education efforts internally, managing social media analytics and supporting the marketing and communications team via social media. Alexandra is also a member of the Mayo Clinic Social Media Network.

While Alex is a multi-talented marketer, it is her expertise in Pinterest that brought her to Get Social Health as a guest.

We had a great conversation so be sure to listen to the podcast. In preparation Alex also answered a few background questions, some of which we didn’t get around to covering in our discussion. Check out the blog post with her answers here.

Social Media Tip Guest: Our “tipster” this episode is Will Hardison of Fanbase. Thanks Will!

Visit our resources page for more valuable (and free!) resources on social media and digital health:

Social Sprout

WooBox

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social media for healthcare

YouTube Video Blog for Patient Education with Dr. Isaac Porter

June 16, 2014 Janet Kennedy Get Social Health, Podcast 00:29:45 3 Comments

PorterToday our Get Social Health expert is Ophthalmologist Dr Isaac Porter of Lowry Porter Ophthalmology about Video Blogging. Dr. Porter is a fellowship trained cornea and refractive surgeon. Dr. Porter received his undergraduate degree from Asbury University and his medical degree from the University of Kentucky. Dr. Porter completed his residency in Ophthalmology at the University of North Carolina at Chapel Hill, and was selected to serve as Chief Resident.

Following residency, Dr. Porter completed sub-specialty training with a fellowship in Cornea, External Disease, and Refractive Surgery at the prestigious Illinois Eye and Ear Infirmary in Chicago, Illinois.

Dr. Porter is active in social media including business profiles on Google Plus, Facebook, Google Local and YouTube. In fact, Dr. Porter is an active Video Blogger and posts a video blog or Vlog, at least once a week. During our conversation we discuss his video strategy, how he maximizes his SEO and the equipment he uses for his video blog.

He has authored book chapters on mapping the curvature of the cornea and correcting astigmatism using laser and has presented at several national meetings.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

NPR story on Physician Review Sites

Vlog and Media Coverage:

Social Media Sites:

Products:

A note of clarification: During the interview you can hear a cat meow twice. I assumed it was Dr. Porter’s cat. As it turns out it was my cat sitting outside my office door demanding to know what was going on. So, sorry for assuming it was your cat Dr. Porter!

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