Physician Liaison Programs – Critical to Practice Growth

A shocking statistic – a specialty medical practice can depend on patient referrals for as much as 60% – 90% of their business. That makes an active, productive physician liaison program integral to a successful practice. Joining Get Social Health is Amanda Chay, Director of the Physician Liaison program at White Coat Designs, a healthcare marketing, web design and social media firm. Amanda was very gracious in sharing her insights and experience in what goes into creating and managing a physician liaison program. Listen in to our conversation or jump in at the time stamps below.

White Coat Designs00:00 Introduction
01:15 What is a physician Liaison?
02:00 Should the physician be a liaison?
02:45 Does a practice need a full time representative?
03:20 What makes a good physician liaison?
04:25 Is is just about the relationship?
05:26 Liaison is “the glue”
06:40 Is being a physician liaison like being a pharma rep?
07:50 Pharma reps can be good physician liasion
07:50 So – Bagels?
08:38 How does the White Coat Designs program work?
10:00 How does the business side of the business work?
11:40 What’s the value of a patient?
15:05 Pressure is on for unaffiliated practices
16:05 Where’s the money in healthcare?
17:23 What’s the difference between building relationship with a sports medicine versus oncology practice?
18:58 Relationships & “Strategery”
20:05 What data does a practice use to assess their growth?
20:30 What kind of market data does a practice need to market themselves?
21:01 What is the process for setting up a new practice?
23:05 Are any of your clients still on paper?
23:51 Do physician liasions use social media?
25:00 How do you determine if you are ready for a physician liasion program?
27:00 Sometime practices don’t track their referrals regularly
28:00 Does HIPAA or Privacy play a role?
29:53 Social Media Tip: Phyllis Khare’s website – “4 ways to increase your online presence”

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Ice Hockey and Healthcare Partnerships – Katrina Doell

Professional sports sponsorships have long been a part of healthcare marketing – but are those partnerships being maximized? Katrina Doell of North Shore LIJ Health System walks us through the process on Get Social Health.  They teamed up with the New York Rangers ice hockey team and player Marty St. Louis to create a “Be a Heart Healthy VIP” initiative to educate and inform about heart disease. Listen in to the conversation or jump into the conversation at the time stamps below.

00:00 Introduction
00:45 Ice Hockey Partnership with the New York Rangers
01:30 Martin St. Louis
03:55 #1 Killer of Americans
05:00 Be a Heart Healthy MVP
05:50 Healthcare and sports is a natural relationship
07:00 Carolina Hurricanes & Kids ‘N Community Foundation
08:58 Sports & Health a natural Partnership
10:25 What should be in a sponsorship agreement?
14:00 Sports Loyalty and family
15:35 Other types of sports agreements
17:00 Partnerships through the foundation
15:38 Metrics
23:20 North Shore LIJ & Lenox Hill Hospital team
25:35 Smith, Rich & Tart – Dentists for Carolina Hurricanes
26:50 Advice on partnerships
28:53 Social Media Tip: Dr. Bertalan Mesk0 “Real life communication is the same online”

Katrina’s LinkedIn profile

Katrina’s Twitter profile

Lenox Hill Hospital Facebook

Lenox Hill Hospital Twitter

Visit our resources page for more valuable (and free!) resources on social media and digital health.

Reputation Management: Physician Friend or Foe? Dr. Kevin Pho Weighs In

Physicians know they need to be concerned about online reputation management. Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to monitor, what to say or not to say. It can be very complicated. Healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground. Give a listen to the podcast or drop in on the conversation at the time stamps below:

Dr. Kevin Pho at Duke University Cancer Center00:00 Introduction
00:50 Content Aggregation
02:10 How do you curate 2,000 voices?
03:15 Circle of Influence: How big should it be?
04:26 Are your patients active in social media?
10:17 Minimum commitment to be in social media
12:00 Doximity
13:10 Positive aspects of social media
17:15 Claim every profile?
19:00 Balancing social media and an active practice
20:40 When are you “live” in social media?
23:25 The “next big thing” may be small
25:08 Consumer Electronics Show: Healthcare apps and wearables
26:30 Elderly and chronically ill left out of health innovation
Janet Kennedy - Kevin Pho, MD29:50 Bad review response
33:20 Don’t sue – “The Streisand Effect”
35:20 Social media tools: Hootsuite, Bufferapp, Buffer Blog
LinkedIn group

37:52 Social Media Tip: Chris Boyer “It’s a Marathon.”

Keynote speaking:
Visit our resources page for more valuable (and free!) resources on social media and digital health.

Physician Venting to Physician Collaboration: SERMO Grows Up

Social platforms, both closed and open, enable communication between patients, physicians, researchers, medical professionals, advertisers and marketers. As Community Director Christian Rubio shared with Get Social Health, sometimes all those voices can be a distraction.  SERMO, the largest physician to physician closed platform offers something that is needed, anonymity. The 300,000+ members of SERMO may choose not to identify themselves so they can speak freely to their peers. Indeed, venting was one of the primary reasons for MDs to join SERMO in the early days of the platform. While politics, both internal and external are still discussed, the larger and more critical mission of SERMO has focused on the medicine. From advice sharing to mentoring young doctors, SERMO has hit it’s stride as a vibrant, growing medical community for physicians.

Follow along our conversation as we discuss:

Meet Christian Rubio, Community Director of SERMO

Floating Doctors Panama

Floating Doctors

What is SERMO?
Verified physicians
What kinds of conversations?
Politics and Medicine
What percvent of conversation are clinical?
The Early Days – ranting
How does the platform work?
How do you search for discussions?
Health Hubs
How is content vetted

Floating Doctors

Case examples: Post-natal infection & Black Glaucoma
Marketing SERMO
Member demographics
Past – Present – Future
WorldOne acquisition
Sponsors and Advertising
Site for Nurses?
Social Media Tip: Ron Petrovich, Manager Mayo Clinic Center for Social Media – 60 Second Rule

Secure Physician Network: Brainstorming for Cures

One of the most frequent topics in healthcare social media is how to have a meaningful dialog between physicians about medical cases. Twitter has severe character limitations, Facebook groups don’t have strong enough privacy controls and hospital internal programs may not include enough specialist experience. Realizing the need for a secure communications network to engage their orthopedic surgeons and physicians, Duke University Medical Center developed a secure physician network to to allow intercollegiate conversations.

forMD screenshotIn 2011, the platform was spun off as a med-tech startup called for[MD]. The platform is specifically designed to facilitate peer-to-peer medical discussions in affinity networks like alumni groups or medical specialties. On for[MD], physicians are connected to a private, HIPAA compliant network of their peers. Organizations receive a community management tool where they can increase member engagement, enable their physicians to exchange with each other in a secure environment, and manage their membership directory. Physician members receive access to the larger, secure physician network where they can reduce information deluge, exchange with their peers and subject matter experts, and solve professional problems quicker through the social power of community. for[MD] is now working with over 60 associations, organizations, medical specialties and university medical centers.

Get Social Health sat down with co-founder Greg Chang to discuss the for[MD] platform and the innovative thinking it inspired.

Visit our resources page for more valuable (and free!) resources on social media and digital health:

for[MD] website

Greg Chang LinkedIn profile

Co-Founder Michael Gagnon’s LinkedIn profile

Co-Founder Dr. Chad Mather’s LinkedIn profile

for[MD] Blog post: “Crowdsourcing Medical Advancements”

Dr. Anonymous – Blogger, Podcaster, Early Adopter

Dr. Mike Sevilla, a practicing family practice physician, has one of the best known names (and voices) in social media. One of the original physician bloggers, Mike started blogging in 2005 under the nom de plume of “Dr. Anonymous.” As Mike recounts, pre-HIPAA physician blogging was generally under the radar using pseudonyms to allow physicians the ability to speak their minds and “rant” against the system. His perspective on the birth of healthcare social media is unique because he has established a presence in a number of media platforms including a personal website, a blog, a radio show, a podcast, Google Hangouts on air, Twitter and Facebook.


Grunt Doc Blog

Example of Grunt Doc rant from 2002: Consults and Pain

Dr. Anonymous’ first blog post: “Does this thing Work?”

Dr. Anonymous post from 2006: Safety of Anonymity

Dr. Anonymous’ blog feature on the FOX News Website

Dr. Mike SevillaFollow or Contact Dr. Mike Sevilla:

LinkedIn, Twitter, Facebook

Dr. Mike Sevilla: podcast

Dr. Mike Sevilla: website

Tweet Chats:

Breast Cancer Social Media Twitter Chat #BCSM
Meets Mondays 9pET
Medical Education Twitter Chat #MedEd
Meets Thursday 9pET
Hospice and Palliative Medicine Twitter Chat #HPM
Meets Wednesdays 9pET
Diabetes Social Media Chat (mainly patient twitter chatters) #DSMA
Wednesdays 9pET

Visit our resources page for more valuable (and free!) resources on social media and digital health.