The social media holdouts in healthcare tend to be the small to medium sized physicians practices. In order to share some ideas about how to manage a social media presence, Get Social Health reached out to Proclaim Interactive for their insights. Proclaim Interactive president Spence Hackney and Shelley Heinrichs, Project Manager and Social Media Marketing Strategist were very candid and shared some great ideas in managing a healthcare social media presence.

Here are some highlights of our conversation:

How do you get the C-Suite on board? 4:00

How do you track ROI? 5:30

Reputation management 6:45

Yelp 9:01

Patient as consumer: 10:00

New practice process: 10:27

Managing social media 12:30

How do you determine platform goals for your clients? 16:30

Do you do HIPAA/Privacy training? 20:30

Are you monitoring 24/7? 22:00

What do see as the difference between social media for a hospital vs. a physician’s practice? 25:00

What tool do you use to manage clients? 26:30

Reporting analytics 27:37

Social Media Tip from Lauren Dickens of Angel Oak Creative

Visit our resources page for more valuable (and free!) resources on social media and digital health

Proclaim Interactive

Spence Hackney

Shelley Heinrichs

Sprout Social 

Here are a few of Proclaim Interactive’s clients if you want to check out their work:

Raleigh Adult Medicine
https://www.facebook.com/raleighadultmed