blogging

David Harlow – Legal Questions for Healthcare Social Media

David Harlow, Lawyer, Social Media Guru, and Blogger has been a guest on the Get Social Health podcast before. Guess what? I have more questions! As a member of the Mayo Clinic Social Media Network’s External Advisory Board, David graciously agreed to come back on the podcast and talk about legal question in healthcare and what has changed in social media and healthcare in the past 2 1/2 years.

Listen to the podcast or drop in at the time stamps below.

00:54  Intro: legal questions in healthcare

01:33  A Lawyer?!
04:29  Comprehending the tech
06:35  Covering the bases
07:29  Active with start-ups
07:51  You and the Mayo
08:37  Optional involvement in social media
10:31  Why the holdouts?
11:50  How do you get involved
12:56  Mayo Clinic annual conference
16:27  Personal life and HR impact
19:01  Professionalism is 24/7
22:05  Patient privacy in a crisis
26:15  When family isn’t your family
28:18  Planned vs spontaneous content
29:35  Authenticity with patients
32:15  Concerning email lists in marketing
36:55  End
38:06  Social Media Tip from Dr. Mike Sevilla
39:10  Closing: Healthcare Writers Network is available to help you!

Below are links to a number of David’s blogs, projects and social media activity:social media for healthcare

Physician and Content Producer – Dr. Howard Luks

Content Drove 4 Million Website Visitors

Being early to social media and blogging has an advantage when you are a physician and a content producer. Orthopedic surgeon Dr. Howard Luks began writing his blog to answer questions from his patients. After years of producing content that addressed real patient concerns he now sees over 4 million visitors to his website annually. Dr. Luks is a social media early adopter and has tried most social media platforms some of which he has dropped after not getting the results he wanted. Aside from continuing his active blogging, Dr. Luks is now live-streaming content to his audience via Periscope. Listen in to my conversation with social media pioneer Dr. Howard Luks or drop in at the time stamps below.

00:00 Introduction
00:51 Meet Dr. Howard Luks, Orthopedic Surgeon
01:34 Evolution of Social Media
Howard Luks, Physician and content producer03:57 Medical Journals
04:50 Is it a problem that social media is slow in adoption?
05:26 Pioneers have led the way
06:34 Physicians as content providers
08:00 Communicating patient education – “one man show”
09:36 Online presence is your reputation
10:42 Reviews on ZocDoc
11:49 What do your colleagues think of social media?
12:20 What drew you to social media
14:32 Have you thought about writing a book?
15:27 Use of video
17:00 Live or recorded video?
18:28 Tracking questions and comments
19:14 Age of patients and social savvy
21:30 Involved in Startup community
23:40 mHealth & Digital Health
28:41 Is that a future you’re excited about?
29:49 #TweetChats #HIT
31:10 When are you live in Twitter?
31:48 Is it harder to have conversations in Twitter?
34:30 Social Media Tip: Dr. Bryan Vartabedian “Find a Social Media Mentor”

Howard Luk’s Social Media Profiles:

The Get Social Health Academy

Thank you for joining me for Get Social Health. As you may know, I recently launched the Get Social Health Academy, an online learning space for healthcare practitioners. If you handle social media for a physician’s or other healthcare practice, check out the website for courses that can help you achieve your goals in social media. The website is Get Social Health Academy.com. If you have any questions please reach out to me atJanet@getsocialhealth.com or in Twitter @GetSocialHealth. Thanks for listening.