Dr. Kevin Pho

Glass half-empty? Not for MS Blogger Matt Cavallo

Get Social Health speaks with Matt Cavallo, author, speaker and chronic-illness coach who also happens to have Multiple Sclerosis. Hearing that you have been diagnosed with MS is devastating no matter who you are. But if you a 28 year old, 6’2″ former football player with a new wife and a memory of an Aunt’s passing of the same illness, it can knock you down, hard. Matt found a reason to get up and go on to become a nationally recognized MS blogger, speaker, chronic-illness coach and now, assistant soccer coach for his son’s team. Matt shares his health and life journey on the podcast. To follow the conversation listen in or drop in at the time stamps below:

Matt-Speech00:00 Introduction
00:45 #Multiple Sclerosis
01:45 Matt’s Blog
04:00 What is different now from when you were diagnosed?
05:10 Resources available?
06:45 Sharing Matt’s story
08:20 Caregiver “compassion fatigue”
08:35 Healthcare issue: “Treat the problem, not the person”
09:50 Does your message vary by professional audience?
11:20 What do you do?
13:17 Physical challenges
16:15 Glass half-full
18:47 What have you told your children?
20:45 Social sharing

24:40 “The Iceberg Disease”
25:55 Don’t trust everything you hear in Social Media

28:50 What does the non-MS person need to know?

Iceberg34:P23 Social Media Tip: Dr. Kevin Pho “Elevator Test”

Matt Cavallo’s website

Matt on Twitter

Matt on LinkedIn

“The Dog Story”

National MS Society: Resources for kids


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Reputation Management: Physician Friend or Foe? Dr. Kevin Pho Weighs In

Physicians know they need to be concerned about online reputation management. Getting started in social media can be a real challenge for physicians. Determining which platform to join, what to monitor, what to say or not to say. It can be very complicated. Healthcare social media pioneer Dr. Kevin Pho has plenty of advice on managing social media. He even wrote the book about it! Our conversation with Dr. Pho was wide-ranging however covering a lot of ground. Give a listen to the podcast or drop in on the conversation at the time stamps below:

Dr. Kevin Pho at Duke University Cancer Center00:00 Introduction
00:50 Content Aggregation
02:10 How do you curate 2,000 voices? KevinMD.com
03:15 Circle of Influence: How big should it be?
04:26 Are your patients active in social media?
10:17 Minimum commitment to be in social media
12:00 Doximity
13:10 Positive aspects of social media
17:15 Claim every profile?
19:00 Balancing social media and an active practice
20:40 When are you “live” in social media?
23:25 The “next big thing” may be small
25:08 Consumer Electronics Show: Healthcare apps and wearables
26:30 Elderly and chronically ill left out of health innovation
Janet Kennedy - Kevin Pho, MD29:50 Bad review response
33:20 Don’t sue – “The Streisand Effect”
35:20 Social media tools: Hootsuite, Bufferapp, Buffer Blog
LinkedIn group

37:52 Social Media Tip: Chris Boyer “It’s a Marathon.”

Keynote speaking:
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