Health IT

Workflow is Key to Managing Healthcare Process

The King of All Workflow

Meet @wareFLO – Chuck Webster, MD… and MSIE, MSIS and workflow evangelist. Sometimes called the “King of all Workflow in Healthcare” (mostly by himself) Chuck is the undisputed champion of workflow process. He has worked with healthcare systems to study, design and implement process improvement through workflow development. Chuck is also a workflow technology expert and helps his clients use business process management software to capture and analyze workflow.

I admit it – I’m a marketing and social media evangelist. As such I have encountered Chuck dozens of times in TweetChats, Blab sessions and throughout the social media spectrum. I know that Chuck has an affinity for social media. I was not going to promise the same about workflow. Our interview ended up being really interesting and I learn a lot – painlessly.

I hope you enjoy the podcast. Give a listen to our conversation or drop into our conversation at the time stamps below.

Podcast Time Stamps

The King of All Workflow00:00 Introduction
00:55 Meet Chuck Webster MD
01:57 @wareFLO
02:52 His alphabet soup of degrees
05:00 How does all that education overlap?
05:57 He’s a Venn Diagram!
06:22 He’s an octopus – he said so!
07:27 Medical training by Disney?
07:38 C-Suite education – are they onboard?
09:48 Mind Mapping vs. Workflow
11:31 How does workflow technology work?
13:44 Interoperability in workflow process design
15:34 Example of a workflow process
16:45 Why would workflow matter to me, the patient?
20:50 Workflow enabling seniors living at home
23:50 What would this position be called?
26:20 Opportunity for physicians to transition their knowledge
29:09 Should digital innovation come from the medical side of the house?
30:32 How often should a workflow process be re-evaluated?
32:32 Are EHR vendors working with clients to improve workflow?
35:10 Bringing non-healthcare vendors to healthcare
39:38 Getting published
40:05 FireTalk – the new Blab?
Social Media Tip: Sarah Bramblette – Spell your medical condition right
42:55 Social Content Solutions – Ready-to-post content for healthcare

Chuck Webster’s contact information:


The Art of Technology Marketing

In this episode of Get Social Health my guest, Kathy Holoman and I discuss the art of technology marketing.  Kathy is an exceptional storyteller who connects real-life business challenges with breakthrough technology solutions for Citrix Solutions for Healthcare. She started her career as a painter but transitioned to tech where she found her right brain perspective very helpful in translating left-brain concepts. Listen to our conversation or drop in at the time stamps below.

00:00 Introduction
00:40 Meet Kathy Holoman, Citrix Solutions for Healthcare
01:38 From painter to technology company
02:40 Citrix location
03:15 Citrix Solutions for Healthcare
04:03 Security of data
05:32 Evangelists & the team
07:33 Deep skill set in marketing
08:15 Where does Citrix come into the sales process?
10:26 What do you do at Citrix?
11:51 What is Everyone Social?
13:38 Do you have the freedom to publish without editing?
14:52 Is Citrix using Video for promotion?
15:35 Attending trade shows?
17:00 Who is your target customer?
17:46 CEO & C-Suite – Can you reach them via social media?
19:45 Translation of Tech to Social Media
21:24 Complicated messaging for a long-term sale
21:24 How does the social media team plan content?
24:18 Thought leadership
24:36 How hard is it to present a technology that’s not visible?
26:20 Is healthcare tech harder to communicate than other verticals?
28:31 Using social media to open a door
29:04 Art to relax – Home renovation and photography
30:35 Race cars and technology
31:48 Providing authentic content
33:43 Social Media Tip: Carol Bush – Advice to Nurses who want to blog

Find Kathy Holoman:

Healthcare Marketing Podcast – Sharing a Love of Social Media

It’s not often I get to have a fellow healthcare marketing podcast host as a guest, primarily because there aren’t very many of us producing podcasts on healthcare and social media. That’s why I was excited to have Jared Johnson, founder of Ultera Digital and the host of “The Health IT Marketer Podcast” come on my podcast to “talk shop.” Before we got started talking about podcasts we had a lively discussion about reaching the first anniversary of his new entrepreneurial venture, Ultera Digital. Jared’s company provides digital marketing services to healthcare practices and hospitals.

In August of 2015 Jared launched the “Health IT Marketer Podcast” which focuses on the marketing trends that drive the technologies and information systems behind health care. Listen to our conversation or drop in at the time stamps below.

Jared Johnson at HITMC 201500:00 Introduction
00:41 Founding Ultera Digital
02:12 Need experience outside healthcare
04:15 No ulterior motives here!
05:00 Patient.Co – Josh Silver and Bird Blitch
07:14 Patient user experience
09:15 How do you onboard a client
12:18 “Mobilegeddeon”
15:38 Content
17:35 Iceburg Effect
18:18 App development
23:14 “Orcs and Storm Troopers on request”
24:06 Loosen up healthcare!
26:52 David Harlow @HealthBlawg Don’t worry about social media
31:19 Health IT Marketer Podcast
32:44 Get Social Health and Health IT Not just EHR/EMR
35:20 Jon Lin
37:10 Joe Pulizzi – Content Marketing Institute
39:35 Learning opportunities
40:10 Share your thoughts
40:44 The Favorite Podcast list
42:49 Future Blabs
44:55 Social Media Tip: Colin Hung

Visit our resources page for more valuable (and free!) resources on social media and digital health.